Niche: Sports, Apparel & Accessories

Listing Details

This listing is for an affiliate and display advertising business established in February 2017, operating in the Sports and Apparel niches. The business consists of two content websites and a YouTube channel serving the running and endurance sports community through in-depth gear reviews, educational resources, and expert-led product recommendations, with a particularly strong presence in the French-speaking market. Traffic is generated through a balanced mix of organic search and paid advertising, with each accounting for approximately half of total traffic and conversions. Revenue is well diversified across affiliate partnerships, display advertising on the two WordPress sites, and monetization from the YouTube channel.

The Seller dedicates approximately 5–8 hours per week to the business, primarily editing content and overseeing the production of YouTube videos, including script development and voiceovers. Operations are supported by a team of four freelancers consisting of a virtual assistant, two product reviewers, and a video editor. In addition, the business has built a strong audience across multiple channels, including more than 20,000 social media followers and an email list of over 15,000 subscribers. This represents an attractive opportunity for buyers seeking an established affiliate business serving the running and endurance sports market, with multiple traffic sources, diversified revenue streams, and significant potential to scale through continued YouTube growth.

Disclaimers:

The primary domain was rebranded and migrated to a new domain name to create more consistent branding across the business’s online properties. The previous domain remains active and permanently redirects to the current domain.

Mediavine requires a minimum of 50,000 sessions per month in order to be accepted into their program. Buyers are responsible for checking the site's traffic level before purchasing the listing. If the Buyer chooses to proceed despite lower traffic levels and Mediavine rejects this application, the Buyer has an option to move forward with a different ad network

Raptive requires a minimum of 100,000 pageviews per month for the first/main website to be accepted into their program and 30,000 pageviews for additional sites. If the website is already part of the Raptive network and does not meet the traffic requirements, Raptive has been lenient in accepting the transfer of sites already part of the network, provided the buyer is approved and currently has an active Raptive account. If the site’s traffic is below the 100k requirement, please contact Empire Flippers for assistance. Buyers are responsible of checking the site's traffic level before purchasing the listing.