Niche: Beauty, Personal Care

Listing Details

Launched in 2019, this Amazon FBA business operates in the cosmetics and beauty niche, sourcing well-known beauty brands from UK wholesalers and selling them across the UK and European Amazon marketplaces. The business leverages a proven cross-border wholesale model by identifying products that are readily available in the UK but experience stronger demand or lower availability within key EU markets. Key strengths include healthier profit margins than many wholesale FBA businesses, established supplier relationships, VAT registrations across multiple European countries, and a streamlined operational structure built over more than six years of trading.

Revenue is generated exclusively through Amazon FBA sales across the UK and several European marketplaces, with the UK, Germany, and France representing the top-performing countries. The business works with approximately five UK-based wholesalers and maintains inventory levels of roughly 3–6 months. The majority of inventory is kept at Amazon warehouses and a small amount is kept in the seller's garage. Operations currently require approximately 20 hours per week and are managed by the owner, who handles sourcing, inventory management, logistics coordination, and account administration.

Growth opportunities include expanding sourcing capacity through virtual assistants, outsourcing inventory preparation, increasing shipment volume into European marketplaces, and scaling the wholesale sourcing model across additional product categories. The existing infrastructure, supplier relationships, and European VAT registrations provide a platform that could support significantly greater scale under a more growth-focused owner. With established operations, diversified European revenue streams, healthy margins, and a proven cross-border wholesale strategy, this business presents an attractive opportunity for buyers seeking an established Amazon FBA platform in the beauty sector.

Disclaimers:

Inventory is not normally included in the list price, further details can be provided to Unlockers.

Buyers need an active VAT number in all UK/EU countries where this business has inventory stored before the transfer can finalize. It is highly recommended to begin the VAT registration process as soon as possible.