Personal Care
Personal Care
First Made Money
12th of February, 2024
(2 years 4 months old)
Assets Included in the Sale
- Primary Domain
- Secondary Domains
- Seller Central Account
- Brand Registry
- Shopify Account
- US Trademark
- Email Marketing Software
- GS1 Account
- SOPs
Listing Details
Launched in February 2024, this eCommerce and Amazon FBA business sells premium hydrogen water bottles in the wellness niche. The business includes 9 SKUs and 3 Parent ASINs, with products positioned as a higher-end option in the hydrogen water category. Key strengths include Amazon Brand Registry 2.0, multiple independent third-party lab certifications, US and EU certifications, supplier exclusivity, and healthy net profit margins for Amazon FBA.
The business generates revenue through both Shopify eCommerce and Amazon FBA, with the combined channel split currently estimated at approximately 60% Shopify/DTC and 40% Amazon. The valuation is based on the Amazon FBA portion only, with the Amazon-only P&L shown in the “Combined FBA Earnings” tab, while the combined Shopify and Amazon P&L is available in the “Summary” tab. Customer acquisition is driven through paid advertising to the Shopify store, branded and whitelisted social media accounts used for Meta ads, and Amazon PPC. The business also has an email list of approximately 100,000 subscribers, which is monetized through bi-weekly email campaigns.
Operations are supported by a small team that includes freelancers, 1.5 full-time customer support agents, and an agency managing the Amazon division. The sellers spend approximately 5–10 hours per week on the business, mainly overseeing ads, inventory replenishment across US and China 3PLs and Amazon FBA, email marketing, branding, and website operations. Products are fulfilled through Amazon FBA for Amazon orders and 3PL partners for Shopify orders. Growth opportunities include expanding the product catalog, launching an updated version of the bottle, adding consumables or recurring-revenue products, and exploring adjacent wellness categories.
Disclaimer:
The valuation is based on the Amazon FBA side of the business only. Further details can be provided upon request.
Earnings
Site Traffic
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Opportunities
- Expanding the catalog with red light products and consumable add-ons
- Introducing recurring revenue through subscription-based consumables and replenishment offers
- Launching the 2.0 bottle using existing samples and established supplier relationships
Risks
- An increase in Paid Traffic pricing could make the ads unprofitable.
- Supplier increasing prices
- An increase in Amazon ad pricing could make the ads unprofitable.
- Amazon can suspend or cancel your FBA account due to a breach of its terms of service (ToS).
Work & Skills Required
- Managing inventory replenishment across two DTC warehouses and Amazon
- Running paid ads and optimizing marketing layouts
- Creating biweekly email marketing campaigns
- Overseeing website branding, technical maintenance, and AI-assisted operations
- Coordinating customer support agents and the Amazon agency
Seller Support Includes
The seller is willing to offer 30 days of email and phone support.
Reason for Sale
The Seller would like to explore other opportunities.
Other Information
Work Required Per Week: 6 Hours
Private Blog Network (PBN): No
Domain Type: .com
Platform: Amazon, Shopify
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