Home, Hospitality
Home, Hospitality
First Made Money
4th of September, 2011
(14 years 11 months old)
Assets Included in the Sale
- Secondary Domain
- Primary Domain
- Shopify Account
- Meta Ads
- Google Ads
- Email List
- Email Marketing Software
- Australian Trademark
Listing Details
This listing is for a D2C and B2B eCommerce business operating in the Home and Hospitality niches since 2011. The trademarked brand offers casual seating, relaxation, and flexible furnishing solutions for residential, commercial, and hospitality environments, with a product portfolio emphasizing comfort, durability, and customizable design options across a range of indoor and outdoor products. The business benefits from strong organic visibility and niche brand recognition, with organic search generating approximately 15% of annual revenue and direct and repeat customers contributing an additional 18%. The company has demonstrated stable year-over-year revenue performance, supported by a diversified customer base that includes a meaningful B2B segment representing approximately 15% of sales. The business also benefits from healthy profit margins of around 20% and strong customer feedback on Trustpilot.
The business primarily serves the Australian market, with Australian customers accounting for more than 90% of direct-to-consumer sales. Operations are highly systemized, with extensive process documentation and AI-assisted workflows supporting efficient management. The Seller currently dedicates approximately 40 hours per week to the business, focusing on SEO, marketing, financial oversight, and inventory management. Products are sourced from three suppliers based in China and Vietnam, while a Sydney-based third-party logistics provider manages warehousing, storage, packing, and order fulfillment. This business represents an attractive opportunity for Buyers seeking an established brand with strong market visibility, a growing mix of retail and commercial customers, and meaningful opportunities for expansion through international growth and enhanced digital marketing initiatives.
Disclaimers:
Inventory is not normally included in the list price, further details can be provided to Unlockers.
The business primarily serves the Australian market and operates under a .com.au domain. To facilitate a smooth transfer of the business assets and digital properties, it is strongly recommended that the Buyer have, or be able to establish, an Australian Business Number (ABN) or other suitable Australian legal presence.
An business information brochure is available for Unlockers in the Business Folder.
Earnings
Site Traffic
Unlocking this listing will grant you full access to:
- Instant access to the site URL(s)
- Detailed proof of earnings and traffic
- Access to seller for questions and follow-ups
- Submit a unique offer on the listing
What would you offer for this listing?
Email sales@empireflippers.com to make a unique offer on this listing.
Verified Sellers & Vetted Data
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- Seller Verification
- Revenue Verification
- Traffic Verification
- Expenses Review
The Semrush Domain Rank is a website's position in a list of every single website in Semrush's database, sorted by organic traffic. At present there are over 39 million websites in list. For reference, Empire Flippers ranks as the 96,500th most trafficked website in Semrush's database.
The total number of different domains (aka websites) linking to this site.
Opportunities
- Expanding into international storefronts with localized pricing, content, and advertising
- Appointing country-level resellers to hold inventory, manage delivery, and grow overseas sales
- Launching adjacent product categories (please reach out to the Seller for specific details).
- Increasing user-generated content plus TikTok and YouTube videos to strengthen social proof
Risks
- An increase in Paid Traffic pricing could make the ads unprofitable.
- Changes in supplier prices may affect the profitability of the business.
Work & Skills Required
- Managing SEO strategy, keyword optimisation, technical SEO, and search ranking performance
- Monitoring website performance, traffic, conversions, and organic growth trends
- Optimising product and category pages while updating on-site content
- Running marketing campaigns and refining strategies using analytics
- Reviewing overall marketing performance and advertising ROI
Seller Support Includes
The seller is willing to offer up to 3 months of transition support following settlement, including phone and email support, a structured operational handover, training on Shopify, order management, customer service, and fulfilment workflows, and introductions to key suppliers and service providers. Support also includes guidance on product range, pricing, inventory, and marketing, handover of SOPs and business records, assistance transferring digital assets, and reasonable availability for scheduled calls; additional consulting may be available on a paid basis after the initial support period.
Reason for Sale
The Seller would like to explore other opportunities.
Other Information
Work Required Per Week: 40 Hours
Private Blog Network (PBN): No
Domain Type: .es, .au, .ae, .com
Platform: Shopify
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