Occasions & Gifts, Home
Occasions & Gifts, Home
First Made Money
1st of January, 2016
(10 years 3 months old)
Assets Included in the Sale
- Primary / Secondary Domains / 301 Redirects
- Seller Central Account
- Brand Registry
- Product Insurance
- GS1 Account
- All Images & Copy Materials
- SOPs
- Software Tools
- Amazon Transparency
- USA Trademark
Listing Details
Founded in January 2016, this Amazon FBA business operates in the nautical-themed gifts and home décor niche, with a strong focus on occasions and seasonal demand. Approximately 40% of annual revenue is generated in December due to the gifting nature of the products, creating a clear seasonal revenue spike. The business is operated by a husband-and-wife team and works with suppliers located in India, with current tariff structures already applied across all SKUs.
The brand features multiple well-reviewed products, with best-selling SKUs holding 4.5+ star ratings and hundreds of reviews, demonstrating validated demand and consistent customer satisfaction. Fulfillment is handled entirely through Amazon FBA, making logistics streamlined and scalable.
The owners dedicate approximately 12 hours per week to the business. On a daily basis, they analyze sales performance and monitor key metrics. Weekly responsibilities include reviewing Amazon advertising performance and coordinating production timelines with the manufacturer. On a monthly basis, they assess stock availability and place replenishment orders as needed to maintain healthy inventory levels.
Growth opportunities lie in scaling advertising and improving conversion efficiency, expanding the product line further within the same niche to increase average order value, and launching into additional marketplaces to diversify revenue and accelerate growth. With established reviews, seasonal strength, and simple operational requirements, the business offers a solid foundation for a buyer looking to scale within a proven gifting category.
*Inventory is not normally included in the list price, further details can be provided to Unlockers.
*The legal entity section of the Seller Central account is currently locked to India meaning a buyer would need a legal entity in this country for a quick transfer. Alternatively, it is possible to unlock this section, and doing so could delay the migration process. If the legal entity section cannot be unlocked, the buyer reserves the right to reverse the deal.
Earnings
Site Traffic
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Opportunities
- Scaling advertising spend while improving conversion rates through landing page and funnel optimization
- Expanding the product line within the niche by launching new complementary SKUs and variations
- Expanding distribution by launching and optimizing listings on additional marketplaces
Risks
- An increase in Amazon ad pricing could make the ads unprofitable.
- Amazon can suspend or cancel your FBA account due to a breach of its terms of service (ToS).
Work & Skills Required
- Analyzing sales performance and trends
- Analyzing Amazon advertising performance and optimizing campaigns
- Coordinating production schedules and requirements with manufacturers
- Analyzing inventory levels and stock availability
- Placing purchase orders to replenish inventory as needed
Seller Support Includes
The Seller is willing to offer 30 days of email support and/or calls to ensure a smooth transition for the Buyer.
Reason for Sale
The Seller would like to explore other opportunities.
Other Information
Work Required Per Week: 12 Hours
Private Blog Network (PBN): No
Domain Type: None
Platform: Amazon
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