Gaming, Lifestyle, Occasions & Gifts
Gaming, Lifestyle, Occasions & Gifts
First Made Money
1st of January, 2020
(6 years 2 months old)
Assets Included in the Sale
- Primary / Secondary Domains / 301 Redirects
- Branded Email Accounts (...@domain.com)
- Seller Central Account - UK/EU (# SKUs)
- Brand Registry
- Product Insurance
- VAT Numbers (if applicable)
- German Trademark
- Email Marketing Software
- Email List
- GS1 Account
- All Images & Copy Materials
- Supplier Contacts
Listing Details
Founded in early 2020, this Amazon FBA business operates primarily in the German marketplace, generating approximately 95% of its revenue through Amazon and the remaining 5% through a Shopify store. The brand specializes in card-based games and activity products, offering a focused catalog of 10 SKUs. Its hero products are well established, each holding over 250 reviews with strong average ratings between 4.4 and 4.6 stars, reflecting consistent customer satisfaction and validated demand.
Inventory management is strategically structured to support scalability and efficiency. Approximately 40% of inventory is stored within Amazon FBA warehouses, while around 60% of the best-selling SKUs are held with a third-party logistics provider (3PL), allowing for flexible replenishment and optimized stock management.
The business requires approximately 5–10 hours per week of owner involvement, with time investment increasing during Q4 due to seasonal demand. Regular responsibilities include providing light customer support, and maintaining occasional social media engagement. Previously, a PPC contractor was used for the business, but they have recently ended this partnership. During peak seasons, periodic email newsletters are sent to the existing Shopify customer base to drive additional sales. Monthly tasks consist of basic accounting and performance reviews.
Overall, the operation is well structured and not founder-time intensive. Most execution is handled through Amazon’s infrastructure and trusted external partners, making this a streamlined and transferable opportunity with proven traction in the German market.
*Inventory is not normally included in the list price, further details can be provided to Unlockers.
*The legal entity section of the Seller Central account is currently locked to Germany meaning a buyer would need a legal entity in this country for a quick transfer. Alternatively, it is possible to unlock this section, and doing so could delay the migration process. If the legal entity section cannot be unlocked, the buyer reserves the right to reverse the deal.
Earnings
Site Traffic
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Opportunities
- Implement more advanced Amazon PPC structures, keyword expansion, and systematic listing optimization to improve conversion and defend rankings.
- Expand horizontally into additional international Amazon marketplaces such as the US and UK.
- Drive vertical growth through new editions, themed bundles, gifting-focused SKUs, and language variants within the same product framework.
- Explore B2B opportunities via Amazon Business with team-building and employee engagement versions.
- Leverage strong emotional brand positioning and favorable market trends to support structured international expansion.
Work & Skills Required
- Approximately 5–10 hours per week required, with increased involvement during Q4 due to seasonality.
- Weekly coordination with an external Amazon PPC freelancer to manage advertising performance - recently this contract was ended.
- Basic Seller Central account management and light customer support.
- Occasional social media engagement and seasonal email newsletters to Shopify customers.
- Monthly accounting, financial review, and performance analysis.
Seller Support Includes
40 days of email and phone support.
Reason for Sale
The Sellers are looking to pursue other opportunities.
Other Information
Work Required Per Week: 10 Hours
Private Blog Network (PBN): No
Domain Type: .com
Platform: Amazon, Shopify
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