Niche: Sports, Outdoors, Health & Fitness

Listing Details

This listing is a well-established brand in the outdoors / sports / personal cooling niche, focused primarily on handheld personal cooling misters, variations, and related accessories. Established in 2011, this family-owned business evolved from in-person sales across multiple states to a primarily Amazon FBA-driven model beginning in 2016.

The business has historically operated with no PPC/ad spend, creating an opportunity for a new owner to test paid advertising, listing optimization, A+ content, and other growth initiatives. Based on current Amazon listing information, the leading SKUs maintain strong customer reviews, with average ratings generally in the 4.5–4.6 star range and well over 1,000 reviews.

The business is focused around one main product category with variations and accessories, which has helped keep operations lean. Historically, inventory was imported, received at outside storage, and then shipped into Amazon FBA as needed. In May 2026, the seller moved the existing outside inventory into Amazon AWD/FBA, transitioning the business away from the outside-storage model and into an AWD-first model.

Going forward, the intended replenishment process is for future overseas production orders to be routed through the manufacturer/freight process directly into Amazon AWD, with AWD feeding FBA as needed. The current outside inventory has been moved into Amazon AWD/FBA, but the first future overseas production order directly into AWD has not yet been completed.

The business has three registered trademarks and Amazon Brand Registry.

The business is meaningfully seasonal and weather-sensitive, with demand typically strongest during warmer months because the flagship products are personal cooling misters. Cooler-than-normal summer weather can reduce demand, while heat waves and normal summer temperatures tend to support stronger sales. A buyer should expect seasonality and manage inventory accordingly.

* Inventory is not included in the list price. Inventory details, valuation, and treatment can be provided to unlockers during diligence. Inventory may include FBA inventory, AWD/FBA transfer inventory, inbound inventory, and other inventory held within Amazon’s network.

*The legal entity section of the Seller Central account is currently locked to the US, meaning a buyer would need a legal entity in this country for a quick transfer. Alternatively, it is possible to unlock this section, and doing so could delay the migration process. If the legal entity section cannot be unlocked, the buyer reserves the right to reverse the deal.