Sports, Outdoors, Health & Fitness

#87336
Pending Sold
Verified

Sports, Outdoors, Health & Fitness

Amazon FBA
Listing Price $434,167
Monthly Multiple 37x
Pricing Period 12 Months
SKUs 26
Brand Registry Yes
Avg. Monthly Profit $11,734
Avg. Monthly Revenue $35,284
Profit Margin 33%

First Made Money

20th of December, 2011
(14 years 3 months old)

Assets Included in the Sale

  • Primary domain and all site content/files
  • Amazon Seller Central account (with 26 SKUs)
  • Supplier Relationships
  • WooCommerce
  • Social media accounts/pages (Facebook, Instagram, LinkedIn)
  • Trademarks
  • Email list (906 subscribers)
Listing Details

This listing is for a well-run brand in the outdoors and sports niche, focused on a streamlined product catalogue with significant summer demand. Established in 2011, this family-owned business has evolved from in-person sales across multiple states to a primarily Amazon FBA-driven model since 2016. Remarkably, there is currently no PPC/ad spend, providing a clear growth opportunity for a new owner. The leading SKUs maintain an average rating of 4.5-4.6 stars with well over 1,000 reviews.

Thanks to the focus on one main product with variations and accessories, this business is simple to run. The seller places one bulk order per year and receives these at a storage facility. They then drip feed into Amazon as needed, with a focus on the Summer season. This business has three registered trademarks protecting product categories - a fully functioning website directing sales through to Amazon and an impressive 30%+ net profit margin.

The seller notes that the business is weather sensitive - hence the high season in the summer months. They believe that an unusually cool summer has impacted sales this year. However, they expect sales to uptick throughout August 2025 onwards.

*Inventory is not normally included in the list price; further details can be provided to Unlockers.

*The legal entity section of the Seller Central account is currently locked to the US, meaning a buyer would need a legal entity in this country for a quick transfer. Alternatively, it is possible to unlock this section, and doing so could delay the migration process. If the legal entity section cannot be unlocked, the buyer reserves the right to reverse the deal.

Earnings
Gross Revenue
Net Profit
Last Month
6 Months
12 Months
All time
Site Traffic
Page Views
Unique Users

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Seller Questions & Answers
Opportunities
  • Implementing PPC - zero PPC currently used
  • Expanding to off-Amazon revenue channels
Risks
  • This business has a clear high and low season
  • Amazon can suspend or cancel your FBA account due to a breach of its terms of service (ToS).
Work & Skills Required
  • Performing inventory management
  • Sending inventory from storage to Amazon
Seller Support Includes

The seller is committed to a customized package of support to help a new owner thrive - including 2 months of email + phone calls, scheduled video calls, SOPs, and assistance placing the first inventory order if needed.

Reason for Sale

The seller has been running this business since 2011, and would like to find a new owner for continued success.

Other Information

Work Required Per Week: 1 Hours

Private Blog Network (PBN): No

Domain Type: .com

Platform: Amazon, Other

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