Finance
Finance
Business Started
1st of January, 2013
(12 years 9 months old)
Assets Included in the Sale
- Primary domain and all site content/files
- Secondary domain (10x)
- 301 redirect domain (9x)
- Employee contracts
- Contractor introductions
- Social media accounts/pages (Facebook, Twitter, LinkedIn, Telegram)
- Email list (9,400 subscribers)
Listing Details
Launched in 2012, this content-based business in the Finance niche generates revenue through Display Advertising, Affiliate partnerships, and Sponsored Content. The site covers a broad range of financial topics, including equities, forex, commodities, and personal finance. Key strengths include consistent year-over-year growth since 2023, a Semrush Authority Score of 50, and highly diversified traffic, with its top-performing page contributing only 2% of total site visits.
Revenue channels include Affiliate, Sponsored Content, Direct Ads, Display Advertising, News Syndication, and Subscriptions. The site is supported by a structured editorial team under professional management, with about 10 full-time employees, including roles such as Head of News, SEO Lead, and Developer, and around 30 global freelancers contributing to daily content production. New articles are published daily, spanning financial news, earnings reports, and investment insights. Backlink acquisition has been achieved through white-hat strategies such as organic digital PR and syndication on sites like MSN.com and Investing.com. The business receives most of its traffic from Organic Search, primarily from the US (29.18%), Ireland (7.74%), and Germany (7.16%). With an aged domain, sustainable SEO, and a scalable content model, this business presents an attractive opportunity for buyers seeking a well-established asset in a lucrative vertical with minimal risk and substantial room for expansion.
*The Top 10 revenue sources have been verified by Empire Flipper via Invoices. This covers 76% of the 12-month revenue.
*The seller owns another site in the Crypto niche. Further details can be provided upson request.
Earnings
Site Traffic
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- Detailed proof of earnings and traffic
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What would you offer for this listing?
Email sales@empireflippers.com to make a unique offer on this listing.
Verified Sellers & Vetted Data
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- Revenue Verification
- Traffic Verification
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The Semrush Domain Rank is a website's position in a list of every single website in Semrush's database, sorted by organic traffic. At present there are over 39 million websites in list. For reference, Empire Flippers ranks as the 96,500th most trafficked website in Semrush's database.
The total number of different domains (aka websites) linking to this site.
Opportunities
- Launching a premium news subscription with exclusive insights for sophisticated investors
- Scaling the trading signals service via paid media, onboarding, and market expansion
- Capitalizing on retail investing and crypto growth through strategic market positioning
- Building AI-resilient content using proprietary data, expert analysis, and interactive tools
- Expanding internationally by localizing content for European, Asian, and Latin American markets
Risks
- Google algorithmic changes could cause traffic to fluctuate.
- The main affiliate offers being changed, removed, or updated could affect commissions.
Work & Skills Required
- Overseeing high-level business strategy and key operational decisions
- Managing senior leadership across content, SEO, development, and commercial functions
- Monitoring performance and outcomes of key departments to ensure alignment with business objectives
Seller Support Includes
The Seller is willing to offer 90 days of email support and/or calls to ensure a smooth transition for the Buyer.
Reason for Sale
The Seller would like to explore other opportunities.
Other Information
Work Required Per Week: 5 Hours
Private Blog Network (PBN): No
Domain Type: .com
Platform: WordPress
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Similar Listing Criteria
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