Niche: Business

Listing Details

Launched in 2024, this B2B SaaS business operates as an AI-powered sales automation platform designed to qualify leads and book appointments via WhatsApp and Instagram DMs, effectively replacing human setters. The platform serves a predominantly international customer base, with approximately 70% of users located in France, 13% in the United States, and the remaining 17% spread across markets such as Estonia, Switzerland, the UK, and the UAE. Key strengths include a usage-based pricing model aligned with customer growth, low owner time commitment, and exposure to the fast-growing AI-driven sales automation niche.

The business generates 100% of its revenue through a SaaS subscription model. It currently has 79 active paying customers, with an average of 20 new customers and 50 new trials added each month. Customer acquisition is primarily driven through paid advertising on Instagram and Facebook via Meta Platforms Ads, complemented by a small affiliate channel. The platform operates on a single Pro subscription tier priced at $99/month, which includes 1,000 messages, with additional usage billed on a tiered, volume-based structure. Approximately 53% of customers remain on the base tier, while the rest scale into higher usage brackets, creating built-in expansion revenue. Key SaaS metrics include an average churn rate of 5%, a customer acquisition cost of €100, and a calculated lifetime value (LTV) of €2,171, based on an average subscription length of 4.76 months and an average monthly spend of €456.

The software was developed by the founder, who currently spends around 4 hours per week on the business, handling light customer support, fixing bugs, releasing new features, and managing ad campaigns. There are no salaried employees; the only additional contributor is the founder’s brother, who assists with marketing creatives, with no formal contracts or payroll expenses. The founder has indicated a willingness to remain involved post-sale to support onboarding and assist a new developer if required. Opportunities for growth include scaling paid acquisition, expanding affiliate partnerships, and further product development to reduce churn and increase average customer lifetime. Overall, this business represents a lean, scalable SaaS opportunity with international demand, strong unit economics, and minimal operational overhead.

Disclaimer:

The SaaS metrics were calculated by the seller and not taken from a SaaS metrics tool/software.