You're using an outdated browser. Please upgrade your browser to improve your experience and security.

Unlock a listing for full access to the URL, Google Analytics, Profit & Loss Statement, etc.

  • #47740 Listing Number
  • $3,629,716 Listing Price
  • $97,195 Monthly Revenue
  • $95,519 Monthly Net Profit
  • 7 Months Pricing Period
  • 38x Multiple
Listing Summary

This listing is for an advertising business created in August 2013 in the culinary niche. The WordPress site offers a range of recipes and has been featured in outlets like Yummly, Greatist, HGTV, and Buzzfeed. The trademarked, well-aged business has strong month-on-month traffic and year-on-year growth in traffic and income.

Each month the business brings in 1,967,622 unique monthly visits. With more people at home cooking, the business is seeing strong growth, showing resiliency and strength in the current environment. The primary source of traffic is organic search (80%), social (10%), direct (8%). The country responsible for the most traffic is the US (87%) followed by CA (7%) and the UK (1.5%).

The business earns primarily through ads that are managed through Adthrive. In the past, the business earned through sponsored posts but they are no longer live on the site.

Content is added every 4 to 8 weeks and while the Seller writes and adds content, they spend minimal time on the site on a day to day basis. Working on a post generally takes the Seller 8 hours total and they are passing on extensive SOPs for the benefit of the buyer. The seller spends about 10 minutes a week approving comments on the site and checking emails.

The business has an email list with over 17,131 subscribers. When a new blog post is published, an email goes out to everyone on the list with a snippet of the post. The email list is only used to generate traffic to the website and is not monetized, serving as a growth opportunity for the buyer to consider.

In terms of social media, the business has Pinterest, Facebook, and Instagram accounts with a combined social media following of 320,000. The Seller uses VA’s to help with Facebook, Pinterest, and Instagram individually and other independent contractors to help with website and tech management, videography, and photography. Link building for the business was done primarily through membership in Facebook groups with bloggers within the niche who would link to other blogger's content.

*The seller’s name and photo are on the website but they are not connected to the income or traffic of the business. The seller has requested the name and photo on the site be changed so it is no longer using their name or photo

*The business has also earned income from YouTube and Facebook videos in the past. As the Seller’s images are in the YT videos, they will be closing down the channel. Income from videos is not included in the P&L or valuation but presents an opportunity for an additional income stream for a buyer.

*Around March last year the site experienced a larger decrease in traffic due to a glitch in Google’s display results with rich snippets. This led to lower click-through rates and traffic. The Google glitch was fixed, rich snippets were shown properly again, and traffic started to increase back to normal levels. More information will be provided to active Buyers.

Business Created

August, 2013 - (6 years 8 months old)

Assets Included in the Sale

Included in the sale of this business are:

  • Domain and all site content/files
  • Email list (17,131 subscribers)
  • Trademark
  • Social media accounts (Instagram, Facebook, and Pinterest)
  • SOPs
  • Employer/Freelancer Contracts

Earnings

Gross Revenue
Net Profit
Last Month
6 Months
12 Months
All time

Traffic

Page Views
Unique Users
Last Month
6 Months
12 Months
All time

Analytical Data

Provided by ahrefs

This content is only accessible by unlocking this listing

Unlock Listing
Unlocking this listing grants you the following privileges:
  • Instant access to the site URL
  • Detailed proof of earnings and traffic
  • Access to seller for questions and follow-ups
Proof of Earnings
Proof of Traffic
Opportunities
  • Optimizing old content for SEO
  • Monetizing the existing email list
  • Adding affiliate links
Risks
  • Google algorithmic changes could cause traffic to fluctuate.
  • Changing advertisers could lead to a lower CTR (click through rate) generating less revenue.
Work & Skills Required

The Seller currently spends around 2 hours per week:

  • Overseeing freelancer work
  • Approving comments for site and answering emails
  • Writing and adding content every 4-8 weeks
Social Media Channels

This content is only accessible by unlocking this listing

Unlock Listing
Seller Support Includes

The Seller is willing to two weeks of email support to ease the transition of the business to the Buyer.

Reason for Sale

The Seller is considering early retirement.

Other Information

Work Required Per Week: 2 Hours

Private Blog Network (PBN): No

Domain Type: .com

Platform: WordPress

Buyer Profiles

Strategic Sally
Favorable for supporting an already existing business in a similar niche.

Portfolio Paul
Great for someone looking to diversify their portfolio.

Frequently Asked Questions

Answered by the Seller

This content is only accessible by unlocking this listing

Unlock Listing
Empire Flippers Certified

Want to Know When New
Businesses Are For Sale?

Sign up below to get notifications when new listings are available on the Empire Marketplace