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Finance, Lifestyle, Home, Food & Beverages

For Sale

Finance, Lifestyle, Home, Food & Beverages

Digital ProductOtherDisplay AdvertisingAffiliate
Listing Price $820,791
Monthly Multiple 25x
Pricing Periods 12 Months
Avg. Monthly Profit $32,832
Avg. Monthly Revenue $91,032
Profit Margin 36%

Business Started

17th of March, 2017
(6 years 2 months old)

Assets Included in the Sale

  • Primary domain and all site content/files
  • Secondary domains
  • Amazon Associates Shop
  • Contractor contacts
  • Supplier contacts
  • Shopify Account
  • Teachable Account
  • ClickFunnels Account
  • Social media accounts/pages (Facebook, Instagram, Pinterest, YouTube, TikTok)
  • Trademark
  • Email List (157,691 subscribers stored in ConvertKit)
  • Canva Pro Account
  • *Mediavine requires a minimum of 50,000 sessions per month in order to be accepted into their program. If a Buyer’s Mediavine application is not approved during the migration process, they have the option to move forward with a different ad network or reverse the deal.
Listing Details

This listing is for a digital product, sponsored posts, display advertising, and affiliate business created in March 2017 in the finance, lifestyle, home, and food & beverages niches. The WordPress site features recipes, tips, printables, and informational articles about meal planning, budgeting, and DIY & crafts. The trademarked business has experienced year-on-year growth in revenue and traffic is well-spread across the site.

The business earns the majority of its revenue from digital products that include printable planners and an educational course (94%), as well as sponsored posts (3%), display advertising (2%), and affiliate links (1%). The top three traffic channels on the website include direct (30.42%), organic search (24.44%), and social (18.18%). The top three countries driving traffic are the US (91.27%), Canada (1.85%), and the UK (0.96%). The top three pages on the site make up 9.48%, 5.76%, and 3.91% of the site’s total views respectively.

The business employs an ad manager and a virtual assistant. The blog content is written by freelance writers, while the social media and video content is created by the Seller. The business includes a monetized email list with 157K subscribers who are sent 2-3 email campaigns per week.

*The Seller is transitioning the funnels from Leadpages and Shopify to Clickfunnels to save money and simplify the funnels.

Gross Revenue
Net Profit
Last Month
6 Months
12 Months
All time
Site Traffic
Page Views
Unique Users
Last Month
6 Months
12 Months
All time
Ahrefs Analytical Data
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Seller Questions & Answers
Unlock Listing You can view this area after unlocking the listing
  • Launching new products and courses
  • Creating a monthly subscription-based product
  • Optimizing SEO to increase display advertising revenue
  • Leveraging the email list to drive more traffic and affiliate sales
  • Fluctuations in rankings can impact traffic to the business.
  • New competitors entering the space selling similar products could impact earnings.
Work & Skills Required
  • Creating social media content
  • Creating new products
  • Sending email campaigns
  • Overseeing freelancers and contractors
Seller Support Includes

The Seller is willing to offer 3 months of email and phone support to ensure a smooth transition of the sale. This is significantly more than the standard amount of support offered by Sellers.

Reason for Sale

The Seller would like the capital for other projects.

Other Information

Work Required Per Week: 15 Hours

Private Blog Network (PBN): No

Domain Type: .com

Platform: Other

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