Justin Cooke

July 18, 2013

We get this question a lot.

“If you had $10K to invest, what would you do to get to $3K per month?”

“If you had to start over, what would you do similarly/differently?”

“Can I still make money building sites as you’ve outlined in your guide?”

“What’s the best way to get to $2K/$3K/$4K per month?”

This post is a resource for anyone looking to get started and willing to put the work in, but doesn’t have the $60K to invest to purchase $3K per month worth of sites from our marketplace. This is a Do-It-Yourself guide for those looking to build their way up rather than buying in to niche sites.

I’m also going to assume you’ve already read our guide, “Building A Niche Site Empire”, are familiar with the exact process we use to build our sites, and are looking for a growth strategy that will get you to the position where you can “earn a living” with niche sites. If you haven’t familiarized yourself with our method for niche site creation, you can download the guide by signing up here:
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Disclaimers

“This is a Do-It-Yourself guide for those looking to build their way up rather than buying in to niche sites”


I can’t make any guarantees this will work.

Even more clearly, I have no idea whether this will work out for you. Maybe the skillsets Joe and I brought to this are what made it work out us. Maybe your approach will perform better…or worse. In any event, I will share for you exactly how we went about building our niche site empire and then will lay out the exact process I would use if I had to start all over again today.

One last thing – I’m sure there are better, cheaper, and/or faster ways of earning $3K per month online. While I run across ebooks and methods every day that claim to deliver the goods, I’m sure there really are methods out there that may be better overall or at least better suited for you.

How We Did It Last Time

Phase 1: Getting Started – First 60 Days

In November of 2010, I started testing the process outlined in our guide with the intention of building niche AdSense sites. I was building these sites personally and even wrote some of the content myself. (Mind-numbingly boring – I wouldn’t recommend doing this for long!)

I made some critical mistakes:
Silly business mistakes

  • Targeting BROAD rather than EXACT match search on the first 4-5 sites – Oops!
  • Not adding a Privacy Page to the sites (An AdSense ToS violation)
  • Using a no-longer-supported WP theme that looked a little wonky when I added Ad Units, content, etc.

Ultimately, I ended up creating (on my own) around 8-10 fully-built sites from scratch. (Another 6-8 were only partially created) In December 2010, I decided to recruit a few people from our team to help me. We have an outsourcing company here in the Philippines, so it was much easier to take current staff and add them to projects than it might have been if I had to hire from scratch. (If you’re looking for a VA to help you, we’d highly recommend using Virtual Staff Finder if you’ve never hired a VA before.)

To start, we had two of our Virtual Assistants writing the primary and secondary content for the sites via email requests from me. By the end of December or early January, I’d recruited another agent to help with site set-up, but I was still doing all of the keyword research myself. I’d put together a very simple spreadsheet to track what we were working on.

Phase 2: Growth – Next 120 Days

“We still weren’t raking in the profits, but we’d reached the point where we were no longer spending more than we were pulling in”


At some point in Jan/Feb, I recruited my business partner to continue to roll this out to our team. I trained him on the process, had him create a couple of sites himself, and then he went to work on fleshing out our keyword research spreadsheet, our site tracking spreadsheet, and optimizing the process.

Joe and I traded between KW research and Content Management responsibilities each week. Here are the changes we made during this period:

  • Established process best practices using the Tracking Spreadsheet (Google Doc)
  • Handed over Content Management to our team (They would now order, edit, and publish content from HireWriters, iWriter, etc.)
  • Assigned agent to initial, objective KW research (We continued to check/verify the keywords and purchase domains ourselves)

It was towards the end of this growth phase that Joe and I started to sell sites. (Reflected in our April and May income reports) We still weren’t raking in the profits, but we’d reached the point where we were no longer spending more than we were pulling in and we knew we could continue to ultimately make this profitable.

Phase 3: Maintenance – 180+ Days

It was in June, July, and August that we finally made our money back on initial investments and became profitable, leading to our more than $26K in revenue in September, 2011. While we were still expanding the number of niche sites created, we also put additional systems in place and removed ourselves even further from the process. We looked for efficiency improvements that would cut our costs and improve profits.

While we continued to list auctions on Flippa, we’d had quite a few requests to sell sites privately without releasing the URL publicly, so we significantly expanded our “private sales” during this time with the Buy Our Sites page. It was extremely simple – we started with an uploaded spreadsheet and a “Buy Now” button you had to scroll over to see!

Marketplace 2011

It was during this phase that we were able to reap the benefits of our earlier work and this provided a launching pad for a host of additional profit streams to come. (Including things like our Products & Services, Consulting, etc.)

How We’d Do It Today

Obviously, the easiest way would be to just buy my way into a $3K per month profit stream, but let’s say I didn’t have the $60K – $70K capital to invest upfront. Instead, I’d go the DIY route and plan on coming out of pocket at least $10K to get the ball rolling. Here’s how I’d do it…

Phase 1: Getting Started – First 60 Days

After reading the guide, “Building A Niche Site Empire” I’m going to want to make sure I’m properly tracking the sites I’m creating, so I’d make sure I setup the keyword research spreadsheet and tracking spreadsheet as a Google Docs.

While I could get started from scratch and save myself the cash from having to buy tools, there are a few that I know will significantly cut down my initial time investment like keyword research software, website themes, hosting packages, and URL’s.

This gives me all the tools I need, allows me to reverse-engineer already created/earning sites, and gives me 10 ready-to-go keywords and domains I can use to start building niche sites on my own. I’d likely write the content from scratch for two of the sites I’m creating, and outsource the rest through a service like HireWriters.com, costing me around $15 – $20 per site.

Once I’ve got my first 10 sites started, I’d perform my own keyword research using LongTailPro and try to find suitable targets. (Specifically targeting 4-5 keywords/domains that I think may work) I’d then purchase a 10 KW research package and ask on the order form that my keywords/domains be vetted. If they’re suitable, they’ll be purchased and transferred to me. If not, they’ll be replaced so that I have another 10 niche sites to target.

Towards the end of the 60 days I’d feel confident enough to start targeting my own keywords and purchasing the domains myself. I’d find another 20 targets, purchase the domains, and get the content and sites set up myself.

Sites purchased: 3-4

Created Sites: 40

Estimated Cost: $2,100

Estimated Earnings: $50

Phase 2: Growth – Next 120 Days

“This would effectively remove me from the most time-intensive work”


I now have a really strong grasp as to how to create niche sites from scratch, but a significant portion of the tedious work is still done by me. The next 30-45 days will be spent looking to replace myself in the process. I’ll be looking to create 40 sites per month during this period.

Assuming I don’t have much experience hiring offshore VA’s (or don’t want to spend the time required to list ads, dig through them, interview, etc.) I’d look to hire two VA’s through Virtual Staff Finder. This would cost me $790 to start (And approximately $700-$800 per month) and would include two positions:

  1. Intial KW research + Site Setup – Primary responsibility would be to purchase domains, setup hosting and WordPress, install plugins, and get the site ready for publishing. The secondary task would be to perform primary KW research and store those initial targets in a spreadsheet for me to review each week.
  2. Content Manager – Primarily responsible for secondary keyword research, content ordering/receiving/editing, and publishing the content on the sites.

This would effectively remove me from the most time-intensive work and leave me with only selecting the keywords/domains to use each week and as a manager that QA’s the overall process.

In addition to the tasks I have left, I would look very closely and critically at the sites I created in the first 60 days, tracking their value month by month to ensure they’re on track in terms of earnings.

Sites purchased: 3-4

Created Sites: 200

Estimated Cost: $8,000

– VSF: $790
– Agents: $2,400
– Domains: $1,600
– Content: $3,200

Estimated Earnings: $1,900

– First 20 sites at $200/month
– Next 20 sites at $160/month
– Next 40 sites at $240/month
– Next 40 sites at $160/month

With a total of approx. $10,100 invested and $2,000 in total earnings, I’m getting pretty close to my maximum investment in the project. The good news is that at 200 sites completed and an average earning of $10/month, I know that in a few months, I should be pulling in around $2,000 per month with the sites if I did nothing else.

The problem is that to maintain my team and the 40 sites created per month, I’m looking at around $2,000 per month in fixed costs. I have a choice: I can either invest more cash ($10K? $20K?) until the earnings start to overcome the expenses, or I can look to front-load my cashflow by selling off sites and realizing their earnings ahead of schedule.

To keep from going out of pocket further, I’m going to sell the sites.

Selling The Sites

Sometime towards the end of Phase 2 or at the beginning of Phase 3, I’m going to review the sites created in Phase 1 and pick out those that have the best chance and opportunity to sell. (i.e. better/stable earnings, growth opportunity, stable rankings, etc.)

Assuming that half of the earnings from those first 40 sites are from low-end earners, I’m going to assume I have approximately $200/month worth of sites to sell. (Either individually or through package sales)

Selling through the EF Marketplace, I know that I’ll get 17x monthly revenue in a sale, so I can assume $3,400 in total revenue from the sale. Due to the fact that I’ve been creating around 40 sites per month (and assuming those sites are averaging $10/month) I can reasonably assume I’ll have around $200/month worth of sites to sell each month going forward, bringing in approximately $3,400 per month in site sales.

While I’ll start off selling sites on the EF Marketplace, I’ll ultimately sell some sites at auction on Flippa.com as well. While I might end up with a lower revenue multiplier on the sites at first, it is good to build my reputation and trust in a secondary marketplace as well.

Phase 3: Maintenance – Next 180+ Days

Now that I’ve started selling sites, I’ll begin realizing a decent profit each month:

+ $3,400 Site Sales
+ $1,500 AdSense
– $2,000 Costs
= $2,900 Net Profit (approx)

The AdSense revenue will continue to creep up month after month from the lower-end sites that you’re not selling, but this upside will probably be eaten up by domain renewal costs you’ll have to cover for performing sites the next year.

I’ve mostly removed myself from the process and am now only involved in final keyword selection/purchase and overseeing the entire process. I have a few options here:

  1. Buy My Way Up The Chain – Use the profits from the sale of my sites to purchase larger niche AdSense sites. I can then use them as a model to start developing the types of sites mentioned in point #3 or I can look to purchase sites that have an alternative monetization method. (Amazon sites, Affiliate sites, etc.)
  2. Slowly Expand The Niche Sites – I can reinvest $1K per month to slowly expand the process of niche site creation. While I won’t be able to realize those returns for another 6 months or so, when the sites are up and earning, I’m reinvesting in a process that I already know is profitable.
  3. Start From Scratch On Larger Sites – I’ve already proven the method and model with smaller site creation, so I can recreate the same exact steps with a slightly different keyword research and content model. (Following methods laid out by Pat at SPI through his Niche Site Duel or Spencer at NichePursuits.com)
  4. Enjoy The Profits – $3K per month is a fantastic side income…even enough to support a great lifestyle in a place like Thailand, Vietnam, the Philippines, etc.

If this were only side income for me, I’d likely look to go with Option #1 and diversify my portfolio through purchases. Over time, I’d probably add another agent via Virtual Staff Finder for maintenance and/or Customer Service on those purchased web properties.

If I were looking to live off this income, I’d likely go with Option #4 and take a slow-growth approach to #3, creating 2-3 larger sites per quarter. I’d know that I was probably 12-18 months away from a return on these sites, but I’d also know that they offer much more potential in terms of brand value, varied monetization methods, etc.

Frequently Asked Questions

#1 – What about failure rates, non-performers, and sites that don’t make anything at all?

I’ve baked that into the $10/month per site estimate. Somewhere between 20% – 30% of the sites we create aren’t even worth renewing the domain the following year. Still…some of our sites easily earn $100 per month or more, making up the difference with those that don’t earn anything at all.

#2 – Can’t I do this without buying any packages, tools, hiring Virtual Assistants, etc?

Definitely! There’s always a trade-off when it comes to Time Vs. Money. On the one end of the spectrum, you can save yourself a ton of hassle and just buy your way into sites. On the other end, you can use the Google Keyword Tool for research, check the SERPs yourself for “Chance To Rank”, write the content yourself, etc. It’s going to come down to how much time you have available and want to spend, your openness to risk, etc. I just wanted to share with you (from my perspective) the best balance between the two.

#3 – What if my sites don’t perform at that level?

There’s definitely some risk here and that risk is more pronounced when you create fewer sites. With only 20 sites created, it’s more likely that you won’t get the one or two “breakouts” that make up for some of the losers. This is the reason many choose to buy our “winners” from the marketplace. They prefer sites that have already proven their marketability and their success in the niche.

#4 – There’s got to be better/faster/easier ways to get to $3K per month than this, right?

There are, of course! Check out our podcast interviews, any of the guests at Mixergy, Entrepreneur On Fire, or our other recommendations for some awesome examples and inspiration.

There are many different paths you can take – choose one that’s best suited to your interests and skill sets.Click To Tweet!

This is just one of many…

#5 – $3K per month (net) after 6 – 8 months is not that impressive. I can crush it with (insert model here).

Awesome – it sounds like this post wasn’t for you. :-) While I readily admit that $3K per month isn’t exactly crushing it, most would find it to be a pretty awesome side-income and many are living extraordinary lives abroad or just doing what they love at similar levels of income.

With a fair amount of work, I do think this can be accomplished on the side by just about anyone with some dedication and after-hours focus.

So – does this model interest you? What’s holding you back from getting started today? Let us know in the comments below or feel free to reach out on Twitter – we’d love to hear your thoughts!



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Discussion

Leave a comment
  1. Tyler Herman says:

    Think the most important part is the selling. From my experience most smaller “build them and forget them sites” I’ve built have a definite shelf life with Google. Usually hitting their peak 6 to 18 months in and falling off in both revenue and traffic from there.

    Definitely not the easiest way to earn 3k a month but if you can get to the point where you can outsource, I guess it’d be worth it.

    • Justin Cooke says:

      I think that if you’re selling them, adding content, monetization, etc. is upside for the buyer. If you plan on keeping the sites for a longer period of time, having a well-defined strategy for adding content, linkbuilding, etc. can extend the life and the value of the site significantly.

  2. Dave Irwin says:

    Great info here Justin.

    When I started I bootstrapped everything; I didn’t have more than a couple hundred dollars for hosting, a domain and research software (I’m still using Samurai). I did everything, and I mean everything, myself because I couldn’t afford to hire anybody. I got lucky though, because I shot for a larger niche site with great quality articles on it. Luckily it paid off because that first site is now clearing $1700/month after 9 months.

    I guess my point is that even without $10K, almost anybody can do this with a plan and dedicated hard work. Now I can afford to outsource a lot of my work and I am doing about 1 good quality site a month. I’m not as diversified in the number of websites I produce as you are, but I don’t really plan on selling them in the short term either.

    You and Joe have been an inspiration and a great help to me! As a side note, my income is allowing my to quit my soul-killing job and stay home with the kids within the next month or so. Keep rockin’!

    • Justin Cooke says:

      Thanks, Dave!

      Yeah, I mentioned the slow-growth approach I’d take to option #3 once I had the system in place – it sounds similar to what you’re doing right now on your own. :-) Can’t wait for you to earn enough to leave the soul-sucking job…I just talked to a friend who left the Philippines to go back to one of those last year and isn’t really digging it, heh.

      I think there’s always the Time Vs. Money trade-off. If you’re short on cash, but have plenty of time…you can’t definitely go the hardcore bootstrap route! If you have plenty of cash and no time you can always buy your way in. I was looking for a more measured approach as this seems to be a question we get often.

  3. “Once I’ve got my first 10 sites started, I’d perform my own keyword research using LongTailPro and try to find suitable targets. (Specifically targeting 4-5 keywords/domains that I think may work) I’d then purchase a 10 KW research package and ask on the order form that my keywords/domains be vetted. If they’re suitable, they’ll be purchased and transferred to me. If not, they’ll be replaced so that I have another 10 niche sites to target.”

    That’s pretty cool. Have you thought of an option to just “validate my picks?” With out the rest if that option?

    It looks easy when its written down, and in a sense it really is an investment/process.

    Working alone I find the which to pick was the hardest part through self doubt more than anything, Also buying to many at a time and not fully developing what you have before doing more research was an issue.. Bright new keyword syndrome.

    Great write up and plan

    Cheers

    • Justin Cooke says:

      The KW Research Package can be used for validation…although you’re going to lose the value of having the domains included (and the secondary KW research if it’s a No-go) We don’t have a validation product exactly…that was one of the software products we had in mind, but Long Tail Pro’s platinum option was pretty close to what we were thinking anyway.

      I wonder of an on-the-go validation process would be both useful for others and worthwhile for us…hmmm…

      • I know it has value to us but is it to costly to do? Plus sometimes it’s best to,keep things simple

        Cheers Justin!

        • Justin Cooke says:

          It’s not terribly costly on our part, I don’t think…but I would have to take one of our KW researchers and have them bouncing back and forth between support and KW research for us and clients to check them out. It’s more of a time/focus thing…worth it if the demand is high, but for only a couple of orders per week I think I’d have to price it too high to be worth it, possibly.

  4. John Shea says:

    Great info here! My thought would be is would I really want to dive into managing THAT much content and sites over time, even with VA’s it seems like a very time consuming model to upkeep everything.

    • Justin Cooke says:

      Yeah, I dunno…as I was writing it up I was thinking, “Damn…that’s quite a bit of work for $3K per month” and actually mentioned it in the article I think, heh.

      Ultimately, though…you really can almost remove yourself from the process completely. Joe and I have almost nothing to do with creating the niche sites, selling them, etc. Our time right now is more focused on expanding software, reaching out to others and creating content, general biz management, exploring growth opportunities, etc.

  5. Steve Cooke says:

    What If someone had some money to invest in buying already made sites (producing say 50-100 a month….and had potential for 300-500 a month revenue)?….What about hiring a consultant to “help” go through the process of “screening” and reviewing the sites with proper due dillegence?

    • Justin Cooke says:

      I think I get what you’re asking, Steve…but let me just restate so that I’m clear. You’re talking about a potential site investor hiring someone as a consultant to help them vet the sites they’re looking at purchasing…is that right?

      I think it’s a reasonable position to take as an investor. But…the problem is, who do you trust to hire as the consultant? That’s not a well defined position and there aren’t a ton of people out there offering those services so it might be a problem with who to trust maybe?

  6. Jeff says:

    So the gist of this is that steadily building 40 well-researched sites a month, and selling the winners, would yield ~$3k monthly profit?

    • Justin Cooke says:

      Hey Jeff,

      The gist is that with some investment of time and money, you can build a (mostly) automated and outsourced profit stream of $3K net per month in about six months…yes. I get this question quite often via email and thought it was worthy of a post I could direct those readers to.

      • Jeff says:

        Oh, didn’t mean to be a dick about it – was just trying to make sure that was the ongoing process in maintenance mode. Thanks!

        • Justin Cooke says:

          No worries, Jeff! I was wondering if you were just thinking, “F#%$ me, you could have just tweeted this!” but I thought it was worth going into some depth to explain it clearly and go step-by-step, hehe.

  7. Don Shelton says:

    Tremendous topic; one question I’ve had in the post EMD update era is whether you still use article marketing as your primary link building process. Any other details you’re willing to share on changes to the process in the Guide since the EMD are naturally very valuable; it sounds, though, like you’ve not made many changes to the process. Perhaps updates have pulled per-site profit down, but the process is still profitable as it was?

    • Justin Cooke says:

      Hey Don,

      To be clear – we’re not doing ANY linkbuilding to our sites at this point. Nothing…not even article marketing. It’s not worth the risk of potential Google changes. This obviously takes us out of the running for targeting more profitable keywords and niches, but also keeps us out of the trouble linkbuilding can cause.

      • Don Shelton says:

        Justin,

        Thanks so much for the follow-up. The link building is the part of the process which has bothered me the most – both from time/money cost (time and money I’d prefer to spend creating content) and the whole concept of “needing” to fool Google in order to rank, even this being the area where we see the most hucksterism on products, ebooks etc.. Article spinning seems a most unattractive approach (at least to someone like myself who actually likes to write original content). In the early site building I’ve experimented with several approaches, from link wheels to doing nothing (maybe a few blog comments and web directories). While all of the approaches work some, my experience right now is that nearly all the forced or gimmicky approaches to link building aren’t working well as a return on investment of time/money. Link wheels (2.0 links, whatever they’re called) still seem to work sometimes, but again not well versus the cost. The sites where I’ve done nothing take a long time to gain significant traction, but several of them (as you say, it’s a numbers game) have become decent $10-$25/mo sites after time, a better return on investment so far than the ones with link building processes. After these experiments (and reverse engineering a couple bought from you all), I think I’m ready to finalize a process that doesn’t include extensive link building. Thanks again for your guidance.

        • Justin Cooke says:

          Awesome, Don…

          I think there are some competitive industries and niches that you just HAVE to build links to…but I don’t think that applies to the niches we’re targeting. I feel much better about not building links and letting them come naturally – a much better approach, I think.

      • Mike says:

        Since you guys aren’t doing any linkbuilding and are obviously targeting low competition niches what range are the average number search for your keywords? For example would you be more likely to target several keywords that got 600 ems vs a keyword that was a little more competitive that gets 1600 ems?

        • Justin Cooke says:

          Hey Mike,

          The KW research process is the exact same. The (rare) difference is that we might not pickup those 5,000 exact match, $4.50 CPC more competitive keywords that we sometimes come across…but that’s just because we’ve narrowed or fine-tuned the selection process down to not go after reaches as much as we have in the past, heh.

  8. darren says:

    Great post as all ways. Its nice to know that you even stuffed your first few KW researches with Broad instead of exact. I did the same thing problem was, I was using Long Tail Pro, and was doing 10 sites at a time, did it twice so I had 20 sites, with crap KW’s… Lesson learned…

    • Justin Cooke says:

      Thanks, Darren!

      I hear that’s a pretty common mistake actually, hehe. Yeah, I definitely donked that up when we were starting out.

      Hey – when’s the next time we’re getting you out to the Philippines? Was great meeting up with you here in Davao!

      • darren says:

        Hey,
        Yep, a very common mistake… (well that’s what I am telling myself). Mate if I was cracking 3K a month, I would be back there in a heart beat. what an amazing time I had..

  9. Mike Murray says:

    Thanks Justin! This was a great article. I have definitely had my share of stinkers in the past but your site and your guide to KW research has been a great deal of help and hope moving forward! Love the podcast too!

    • Brandon Bear says:

      Ah… keyword research, (in my opinion) one of the largest parts of competitive SEO… if you get it right, then your SEO is easier.. if not, you deal with lots of competition.

      • Justin Cooke says:

        Brandon’s ABSOLUTELY right, Mike…it’s all about the keyword research! That’s why we’ve spent so much time discussing this in the guide, in podcast episodes, on the site, etc.

  10. Rod Bryant says:

    Hi. Cool article. Re content though, you are spending $16 per site. Even using iwriter (I use Textbroker) one can hardly get ONE good article for that. In primary school English you can get 3. Do you really only have 3 poor articles per site?

    Thanks

    • Justin Cooke says:

      At best we’re at $5 primary / $2.50 secondary. At worst we’re at $6 primary / $4 secondary. Please keep in mind that we also have Content Managers that are ordering, receiving, AND editing the content as it comes in. As you can imagine, some of the content has to be edited more than others, depending on how poor the writer is.

      Keep in mind we’ve ordered countless articles over time…eventually we’ve found content writers that are cheap, decent, and willing to work with us long-term.

  11. TimPaige says:

    Dude, this is so stupidly good it makes my head spin. How many people out there would KILL to make $3k a month online in only 6 months. Yeah, I realize that most people looking to do that probably can’t invest $10K, but even just using those principles and modifying it to your budget, it’s still doable. Hell, if someone is going to go to college to make $36K/year, they’re most of the time going to spend far more than $10K off the bat, and the prospect of increasing their income past the $36K/year quickly is so limited then.
    I don’t know, I think this is something people need to pay attention to. In fact… maybe this is my wake up call to finally get this stuff going. Thanks for the always good stuff.

    • Especially in SE Asia, $3k is more than enough to live on. Most people won’t need to pony $10k upfront, but rather slowly over time before they see an ROI. So don’t quit your day job until you build this little empire!

      • Tim Paige says:

        Oh dude, I can’t imagine. Even here in the states, $3k isn’t baller status, but it’s enough to get you by in the beginning. And I don’t think it’s a ton to ask to slowly invest $10k into the business to generate that really solid side income.. and then slowly work into going full time.

    • Justin Cooke says:

      Thanks, Tim!

      Yeah, the Time Vs. Money balance definitely comes into play…you have to invest from either only up to the point you’re willing to risk.

      Somewhat on topic, I just wanted a great TED video with an experiment in learning and a new model for learning that doesn’t involve being “taught”. Interesting stuff:

      http://www.ted.com/talks/sugata_mitra_build_a_school_in_the_cloud.html

      • Tim Paige says:

        Right, that’s the thing. There’s a risk element regardless, and when you’re getting into business you need to consider that. But you’ve got money or you’ve got time, and that’s the leverage point.

        Checking that video first thing in the morning!

  12. Jeff says:

    Very helpful article Justin. My question is in regards to once you have your two full time VA’s. Ideally, I would love for them to handle buying my domains, setting up hosting, and ordering content. Thus far in my business I haven’t offloaded those monotonous tasks because I would then have to give them access to all of my personal account information and bank account. Do you entrust your VA’s with all of this information? Or is there a way to still protect your personal information while still allowing them to handle these tasks?

    • Jeff, I resisted this for so long, but I eventually caved and gave in. You have to empower your people or you will become the bottleneck to getting things done. Sure, have safeguards in place (like limited account access, petty cash accounts etc), but give your people the ability to do their job directly. In the end, you have to trust someone, but in todays environment, monitoring what they are doing is easier than becoming a bottleneck for administrative tasks.

      • Justin Cooke says:

        I was just going to respond, Jeff, but I think Joe put it best here. It’s not without risk, of course…but it comes down to the process being (ultimately) more valuable than the risk of access.

        There are ways to limit the potential harm to your business from others having access, but that can be an expensive (and potentially endless) rabbit hole to go down.

        • Jeff says:

          Thanks guys, I guess I’ll have to give it a shot. I need to take the risk in order to move things forward quicker rather than fartin’ around doing non-value add tasks myself.

          I forgot to ask one other question in regards to KW research. I currently use Market Samurai and have yet to outsource this to a full time employee of my own. In the process of hiring and training someone to do this for me, do I need to purchase a software license for each VA doing KW research on their own personal computer? Or is it generally expected they will already have this tool and be familiar with it? (if I were to use Chris Ducker’s service for example)

          • Justin Cooke says:

            I think it might be a bit tough to find a software-dependent KW researcher via VSF, but they are on places like oDesk, eLance, etc.

            Still…if someone familiar with the mechanics of KW research, they’ll likely be able to switch platforms and continue on. Expect to do a bit of training to teach them the way you want to do it no matter who you end up with. Worst case, you have to buy them a license…

          • Hi, just wanted to input.

            Plenty of people on odesk to get kw research done. Specify the tool you want them to use. If they don’t have it reject them. They have there own licenses.

            I would go the vsf route if you have the volume required and you have debugged the process yourself first.

  13. James says:

    And not a single word about backlinking?

    • Considering we stopped all link building efforts in March of 2012, I think the subject is worth skipping especially if you are on a budget and just starting out. It’s too easy too sink a whole lot of money on a mistake.

      • Katie says:

        Does this mean I should not post articles to any article directories? I’m confused. What do you do, do your keyword research, put the articles on the blog and that’s it?

        • Justin Cooke says:

          We don’t build backlinks to our sites at this point, so giving you direction we’re not taking ourselves isn’t our style. You’re free to build backlinks to your sites via article directories if you like, of course.

  14. Amar Reddy says:

    I have a question regarding selling the sites through your auction marketplace.

    If I have a site that makes about $200 and I want to sell it through this site, what would be your total fees upon a successful sale.

    Is it going to be just 15% or 15% + $297.

    Please clarify.

    • Justin Cooke says:

      Hey Amar!

      It’s $297 upfront (Refundable if we don’t accept the site for listing on EF) and an additional 15% from the purchase price if/when the site sells.

  15. MGB says:

    Hi Guys, I always love reading your posts and get a lot of value from them.

    One thing I’m curious about, how has your process changed since the EMD update? I know you have stopped linkbuilding but I didn’t see this as related to the EMD update really as I lost approx. 50 sites that didn’t have any links built.

    I’m interested as I know it was the one update that really has an impact on you.
    Cheers

    • That’s just the thing — we haven’t changed our process. Besides looking for better content and doing more editing (i.e. adding bullet points and bolding which have nothing to do with the EMD update) and dropping link building we’ve changed nothing.

      It’s tough to say what happened with your 50 sites, but most likely it was some sort of over optimization penalty due to on site content. Did you use 100% original content checked in Copyscape and Google?

      • Justin Cooke says:

        I think what Joe’s saying is we haven’t changed our off-site or linkbuilding process. (or keyword research for that matter) What we HAVE changed are a few on-site things:

        1. Added 1-3 related words to site Title/H1
        2. Added 1-3 related words to Title/H1 for all secondaries
        3. All internal links are now partial match not exact match

      • MGB says:

        Cheers Joe, that sounds about right re: over optimisation. I did check all my content at the time through copyscape but I was pretty aggressive with my page titles and interlinking (I find I get away with this on non emd’s though :)

        • Justin Cooke says:

          Yeah…I was thinking that, without any other external links to look at…the internal links (and their anchor text) may carry more weight in the overall grading of the sites. That, and it looked funny to only use exact match titles for the primary/secondary content – hoping the more natural wording will improve CTR from the SERP as well.

          • MGB says:

            I’m sure you are right about that Justin, makes a lot of sense re: lack of external links and the extra weight given to (over optimised) internal links as a result.

            I’ve been tracking serp CTR actually and while hard to prove as the description obviously plays a part I’ve seen CTR as high as 55% on some sites.

  16. Robert Harper says:

    Justin,

    I loved this article. I have already thrown it into Evernote. I have a couple of questions.

    1: Do you top off with five pieces of content per site or grow beyond there? If you grow them can you tell me the process? Don’t bother saying you don’t have a process by the way, I know Joe better than that. They guy has a process for taking a crap.

    2: So lets say I have a $20 dollar a month site that I want to sell through your site. It will cost more than it can make. Where do you see the monthly dollars need to be for a site to sell it on Empire Builders to make it profitable?

    As always thanks for all you guys do.

    P.S. Joe please don’t be pissed about the process joke. I don’t want to get on your “bitch slap process” form.

    • No worries Robert, I can take a joke! Just let me know when you want to come down to Davao and get into the ring. ;-)

      I know the questions were directed at Justin, but here are my answers:

      1) We top off with 5 pages right now. We’ve tried limited tests growing sites and never found the ROI as high as just creating more sites. That’s not to say it can’t be done, it’s just more valuable to us to create new sites. Also, repurposing the old content on sites that don’t make the cut has been a big push for me lately, so nothing goes to waste. I’m calling it “informational recycling”.

      2) Your math is correct — I would recommend combining low earners into a package that make at least $75 a month. We can sell those on the marketplace as well and I believe they hold a lot of value for investors. As for single sites, it really depends on your building costs but again I think earning at least $75 a month is a minimum. Less than that and you would only clear a few hundred bucks after fees, so your mutliple might not be that high.

      • Robert Harper says:

        Joe,

        Thanks so much for the quick reply. Believe me when I come to Davao the last place I want to find myself is in a ring with you.

        So to a follow-up. When you repurpose the content will google slap you for duplicate content do you think?

        • I’m waiting at least 90 days plus checking the Google cache using site:domain.com and testing via Copyscape for similar content. If it passes all tests then its gets put on our content hub. Still not sure if this will work out, but “reposting” only costs about 30 cents so the ROI can be minimal to be profitable.

          • Iain Robson says:

            How have your re-purposing tests gone so far? I know you have made a bit of money so far.

            How have you been repurposing the content? Has it just be via another site. You could always spin the content once it has been de indexed to be sure maybe.

          • Justin Cooke says:

            It’s going pretty well, Iain.

            So far in August, the site with the re-purposed content has made just over $23 and I’m expecting that number to keep growing over the next few weeks/months. Joe picked up a domain/site with a PR of 2 and some backlinks and we just started dumping some old content on there. :-)

          • Iain Robson says:

            You use it like an article directory sorta idea?

          • Right, plus I have set up rigid categories that Google prefers (taken from the keyword tool) to try and get site organization correct. I’m testing layouts using IntelliTheme and although it’s early there are two clear winners.

          • Iain Robson says:

            Great to hear that.

            Are you going to do a post about this ? Could be interesting to read about how you guys went about setting it up.

            It’s definitely an intriguing idea.

          • Yeah, let’s see how things go first. It’s very early. If the domain get penalized and it winds up being a bust, it’s not something I want to recommend. Though talking through the process on the podcast might still make for useful content.

          • Iain Robson says:

            I totally agree.

            Wouldn’t want to jump the gun.

            We shall have to see what happens next.

  17. civillibros says:

    i have this question, how many articles per site? only 5 articles, and how many words that articles??? and with only 5 articles the sites can make 10$?? what cpc is the minium to achieve that?

    • Yes, each site has only 5 articles. We able to do well because of solid keyword research. Finding keywords with decent minimums (i.e. 800 exact match searches and a CPC of $1) plus relatively easy competition on the first page. The first part is objective, the second is more of an art than a science.

  18. Dave Zegers says:

    Hi
    I am wondering if the guide you guys offer is still valid after all the updates in Google, the EMD and penguin did changed the game in SE land of course, beside that thank you very much for putting up this business model

    Greets

    Dave

    • No, it’s not valid, please send $7.99 to……joking of course!

      Our guide niees an update. However, I would say the keyword research (minus the EMD part) and content portions are still accurate. I’m testing some big changes that will impact our process. We’ll try to update our guide based on those results.

  19. RJ Cid says:

    YES!!! this would basically radically change my life and deliver what ive dreamed of: living in South america working solely on my fitness sites and enjoying my life…. No more wishing…

  20. Dom Wells says:

    Good stuff again guys. I’m curious though how valid some of this still is. I know that EMDs are less powerful than they used to be, so I think the 5 content limit per site is probably outdated too. I’d imagine something like 5 per month over a consistent period before any rankings show (at least in my experience) rather than just 5 in a “set and forget” manner.

    I’d also imagine that social sharing would be needed. I know that the big G doesn’t put full weight on social yet, but things like comments and shares definitely speed things up. What are your thoughts there?

    Finally, I’ve not produced a whole bunch of sites en mass yet, but in my experience, most of the strategies mentioned above would be good for a page 2 or 3 ranking at best (unless you were consistently posting content to each site year round, say one article a week), so what would be the major change you made to this strategy post-hummingbird?

    Would be great to hear your thoughts on this! Cheers,

    Dom

    • Hey Dom, you’re right this is probably something that should be updated. I have been toying with expired domains and 50 page sites, a that strategy seems to work well, but you still need to consistently add content to the winners as you indicated.

      If you develop a bunch of sites en mass and then focus on the big earners to optimize monetization, CTR, rankings etc, you could make a very decent income out of it. Afterall this is what many of our sellers do. However, I think as the marketplace on Empire Flippers evolves we will be less involved in building sites and more focused on promoting and developing that aspect of our business. We want to become the place to buy or sell online businesses between $10k and $100k in 2014 and beyond.

      Big changes are coming, so stay tuned!

      • Dom Wells says:

        Cheers Joseph. I assume with 50 page sites you drip the content out gradually rather than just throw up all 50 at once?

        The problem with expired domains is getting hold of them, there are definitely some gems out there, but it’s a bit time consuming. Probably worth it in the long run though.

        • 50 pieces of content all at once and then a post every week. We might experiment with less content up front.

          I am following Jon Haver’s guide on finding expired domains:

          http://authoritywebsiteincome.com/ultimate-expired-domain-guide/

          like you said, not easy, but at least I have an army to help out!

          • Dom Wells says:

            Ah ok, I guess starting out with 50 is going to get that expired PageRank coming back quickly. I’ll check out that guide thanks! Also, looking forward to your upcoming changes!

          • Exactly! That plus a 404 redirect seem to get PR going quickly. If the links are relevant it help the content rank a bit faster than normal and be more competitive in tough niches.

          • Dom Wells says:

            Ah I hadn’t thought of that. I assume you mean 404s from the old-dead links to the homepage?

            While we are on that subject, what do you think about using expired domains and 301 redirecting them to your site to get some PR boost that way, or even repopulating that site with a bit of content and linking it to the money site? It seems that your way is *cleaner*, but the technique I’ve heard about means you can point 4 or 5 sites/domains to the same site to give it a big boost…although it’s a pain having to set them all up on different hosts etc.

          • Well I just use a plugin to redirect all 404’s to the homepage. Easier than setting up possibly thousands of redirects.

            I like the 301 redirect of an expired domain to an existing domain. You might see a bump from this, though in my testing it doesn’t work everytime. Why? No idea, and I’m sure Matt Cutts won’t be telling us anytime soon. ;-)

  21. Anas Khan says:

    Hi everyone.

    I bought a new programe that updates my website with unique high converting content every hour automatically. Its a really cool program check out this link for more info.

    http://bit.ly/WPdRfr

  22. patrick says:

    Do niche websites based on exact keywords still work, are they still profitable??

  23. Juan says:

    In 2016 I have found many people who made the site for you and guarantee a minimum monthly value.

    My first try was kind of successful, I purchased a site for $100 and earned $79 in the first month. Monthly fee was $40 for driving traffic.

    I know a lot of providers which I am trying right now.

    Let’s see how it goes.

  24. Thanks for sharing this amazing post about Niche Sites.
    I am working on one and i will definitely follow your tips.
    I hope my Niche Site project will get some success.

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Seller Terms of Use Agreement

Effective Date: April 1st, 2016

Introduction

Welcome to Empire Flippers. We take the friction out of buying and selling websites.

This is our Seller’s Terms of Use Agreement (“Agreement”) and it contains important provisions regarding your use of this website, including provisions regarding your sale of a website, app, or other online business (“Asset”). You should review this Agreement carefully before deciding whether to list an Asset for sale through Empire Flippers. If you do not agree to the terms contained within this Agreement, you should not sell an Asset through Empire Flippers.

This Agreement is being entered by and between you, the user, and Empire Flippers, LLC (“Broker”). Broker is the owner of an online marketplace for buying and selling websites (“Services”), which are provided subject to the terms of this Agreement. You are referred to as “You”, “Your”, or “Seller”. The person or entity buying the Asset is referred to as Buyer. Buyer and Seller are collectively referred to as the Parties.

The person or entity buying your Asset is referred to as the Buyer. Buyers must agree to the Buyer’s Terms of Use Agreement available here, and incorporated into this Agreement.

BY AGREEING TO THIS AGREEMENT YOU ARE MAKING A FORMAL OFFER TO SELL AN ASSET “AS IS” AND WITHOUT ANY CONTINGENCIES EXCEPT AS OTHERWISE EXPRESSLY PROVIDED. ONLY AGREE TO THESE TERMS AND CONDITIONS IF YOU ARE WILLING AND ABLE TO COMPLETE THE SALE.

THIS AGREEMENT IS A LEGALLY BINDING CONTRACT AND YOU HAVE A DUTY TO READ THIS AGREEMENT BEFORE USING THE WEBSITE OR SERVICES. WHEN YOU LIST YOUR ASSET FOR SALE, YOU MANIFEST YOUR ASSENT TO THE TERMS AND CONDITIONS CONTAINED WITHIN THIS AGREEMENT. IF YOU DO NOT AGREE TO THE TERMS OF THIS AGREEMENT, YOU MUST IMMEDIATELY CEASE YOUR USE OF THE WEBSITE OR SERVICES. BROKER RESERVES THE RIGHT TO MODIFY, AMEND, REPLACE, SUSPEND, OR TERMINATE THIS AGREEMENT AT ANY TIME AND WITHIN ITS SOLE DISCRETION. IN THE EVENT BROKER MODIFIES, AMENDS, OR REPLACES THIS AGREEMENT, THE EFFECTIVE DATE, LOCATED ABOVE, WILL CHANGE. YOUR USE OF THE WEBSITE OR SERVICES AFTER A CHANGE IN THE EFFECTIVE DATE CONSTITUTES YOUR ACQUIESCENCE TO AND ACCEPTANCE OF ANY MODIFICATION, AMENDMENT, OR REPLACEMENT.

A. Offer to Sell and Purchase Price. You have made an offer to sell an Asset through your decision to list the Asset for sale though Broker’s Services.

The first step to listing an Asset for sale is paying a non-refundable listing fee (“Listing Fee”) to Broker. Upon your payment of the Listing Fee and submission of your Asset details, Broker will perform its review of your Asset. Broker, in its sole discretion, will approve or reject your Asset for listing on the Broker’s website and participation in the Services. Broker reserves the right to reject any Asset submission for any reason or no reason at all.

You are also agreeing to provide any ancillary services, including training, as detailed on the listing page of your Asset on Broker’s marketplace.

B. Eligibility. By using the Empire Flippers’ website or Services, you warrant and agree that you are either above the age of majority in your nation, state, province, territory, or city, or the age of eighteen (18), whichever is greater. You warrant that you are of sound mind, have the capacity to contract, and agree to the terms and conditions contained within this Agreement. If you are using the Services on behalf of a business entity or third party, you warrant that you have actual authority to act as an agent of that business entity and third party and have the right and ability to agree to the terms of this Agreement on behalf of that third party or business entity.

C. Seller Warranties. Seller warrants that:

  • Seller has the full power and legal authority to execute this Agreement;
  • Seller has clear and unencumbered title to the Asset and all related assets to be sold through the Broker’ Marketplace, including all intellectual property rights;
  • Seller has not placed the Asset to be sold subject to a mortgage, pledge, lien, or encumbrance, except for those taxes which shall be prorated as of the date of the Completed Migration;
  • There are no bankruptcy or reorganization proceedings currently filed against Seller that would impede its ability to complete this Agreement;
  • To the best of Your knowledge, there is no lawsuit or pending charge against your Asset; and,
  • Seller makes no other express or implied warranties with respect to Seller.


D. Exclusive Listing. Once your Asset is listed on the Broker’ Marketplace, you agree this is an exclusive listing for a period of six months (“Listing Term”). Specifically, you agree that Broker is the exclusive permissible method to sell your Asset during the Listing Term. You may not, directly or indirectly, list, solicit offers, or attempt to sell your Asset using any other service, person, or agent for the duration of the Listing Term. If you violate this provision, you agree to pay Broker a commission of fifteen percent (15%) of the total sale price of your Asset to Broker, plus any costs and attorney fees Broker incurs in connection with enforcing this Agreement.

E. Maintenance of the Business During the Listing Period. During the Listing Period, you agree to maintain your Asset as it was prior to the Listing Period, to the best of your ability. This includes, but is not limited to, maintaining third-party links on the Asset to be sold and other websites and any marketing, advertising, or other referral source, if applicable. During the Listing Period, you also agree to maintain accurate and up-to-date business records and to provide the same to Broker upon request.

F. Sale Terms. If Broker, in its sole and absolute discretion, approves your Asset for listing in the Broker’s marketplace, Broker will suggest a listing price. Once you agree to that listing price, as evidenced by the listing of your Asset at that price on Broker’s marketplace, you are obligated to accept full listing price offers from Buyers. To be clear, by agreeing to this Agreement, you are deemed to have accepted any full listing price offers on your Asset. Any written confirmation of your acceptance of the listing price, while not required, is incorporated into this Agreement.

G. Migration Process & Inspection Period.
  • Subsequent to Buyer’s acceptance of Buyer’s Terms of Use Agreement, which is incorporated into this Agreement in whole, and payment of the Purchase Price to Broker, the process to transfer the Asset to the Buyer begins (“Migration Process”). The Parties understand and agree that the Migration Process typically takes 2 - 4 weeks to complete, but could take substantially longer. The Parties acknowledge and agree that Broker cannot guarantee a specific timeframe for the Migration Process.
  • The Migration Process is completed when the Buyer confirms sole control and ownership of the Asset or when Broker has confirmed, in its sole and absolute discretion, that Buyer is in control and has ownership of the Asset (“Completed Migration”).
  • Buyer shall have a period of fourteen (14) days from the Date of the Completed Migration to fully inspect the operation of the Asset (“Inspection Period”) upon the following terms and conditions:
    • During the Inspection Period, Buyer shall have the opportunity to confirm the Asset’s Post-Migration Monthly Net Revenue is consistent with the Asset’s Average Monthly Net Revenue.
    • Post-Migration Monthly Net Revenue is defined as the Assets’ monthly gross revenue after the Completed Migration less normal and customary expenses associated with the historical operation of the Asset as provided in the Average Monthly Net Revenue.
    • Average Monthly Net Revenue is defined as the most current information regarding the Asset’s average monthly net revenue made available on the Broker’s website.
    • Buyer shall have the right to request termination of this Agreement to cancel the sale and obtain a refund of the Purchase Price if the Post-Migration Monthly Net Revenue is less than seventy-five percent (75%) of the Average Monthly Net Revenue during the Inspection Period (“Substantive Deviation”). If the Post-Migration Monthly Net Revenue is seventy-five percent (75%) or more of the Average Monthly Net Revenue, Buyer shall have no right to request to terminate or cancel this Agreement.
    • To enforce his ability to request termination of this Agreement based on a Substantial Deviation, Buyer must 1) notify Broker in writing of his request to terminate this Agreement within the Inspection Period at support@empireflippers.com or the Zendesk ticket already being used and 2) provide evidence of the Substantial Deviation and Post-Migration Monthly Net Revenue through screenshots or providing Broker access to the Asset.
    • If Buyer requests termination of this Agreement consistent with the provisions above, Broker will conduct an investigation into the matter. The Parties agree and understand this investigation could take 2-4 weeks to complete or longer depending on the circumstances (“Broker’s Investigation Period”). Broker may require additional information from the Parties to conduct its investigation and the Parties agree to reasonably comply with such requests.
    • If Broker confirms the presence of a Substantial Deviation, Broker will cancel the sale, the Asset will be returned to Seller and the Purchase Price will be returned to Buyer. The Parties agree to cooperate to complete these actions.
    • If Broker confirms no Substantive Deviation exists, the sale will close as contemplated consistent with paragraph 7, iv.
    • Broker retains full and sole authority to determine the presence or absence of a Substantial Deviation.
    • If Buyer fails to provide written notification of his request to terminate this Agreement within the Inspection Period, Buyer is deemed to have freely and voluntarily waived any and all contingences in connection with his purchase of the Asset, including any discrepancies, fluctuations, or changes in the performance of the Asset and specifically its gross revenue, net revenue, expenses, traffic, and other metrics of performance, including any discrepancies, fluctuations, or changes in the performance of the Asset during the Migration Process or during the Inspection Period.
    • The Parties are free to waive the Inspection Period and close the sale consistent with paragraph 7, iv at any time.
  • Upon expiration of the Inspection Period, or if applicable the Broker’s determination regarding a Substantial Deviation, Broker will release eighty-five percent (85%) of the Purchase Price to Seller, which constitutes the Purchase Price minus Broker’s Commission (“Net Purchase Price”). Broker will retain the Commission.
  • The Parties agree to provide Broker all necessary information upon request to facilitate the Migration Process.


H. Default and Termination. Broker reserves the right to terminate the Migration Process at any point for any reason or no reason at all. If Broker terminates the sale, it agrees to return the Purchase Price to Buyer and the Asset to Seller.

I. Remedies for Material Breach. The Parties, including the Broker, understand and agree that monetary damages would not be a sufficient remedy for any breach of this Agreement and that, in addition to monetary damages and all other rights and remedies available at law or according to the terms of this Agreement, the non-breaching Party, including the Broker, shall be entitled to equitable relief, including injunctive relief, specific performance and/or the granting of an immediate restraining order or preliminary injunction (without posting bond) enjoining any such breach or reasonably anticipated breach as a remedy. Such equitable remedies shall not be the exclusive remedies available to the Parties, including the Broker, for breach of this Agreement, but shall be in addition to all other remedies available at law, equity or according to the terms of this Agreement. At all times, Broker retains complete discretion to cancel any sale and/or Migration Process.

J. Non-Compete Agreement. Seller agrees not to create or operate an Asset that would directly compete with the Asset for at least three years.

K. Indemnification of Buyer.
  • Seller agrees to indemnify Buyer from all liabilities arising out of Seller’s operation of the Asset prior to the Completed Migration;
  • Buyer has agreed to indemnify Seller from all liabilities arising out of Buyer’s operation of the Asset after the Completed Migration; and
  • The Parties agree to indemnify Broker from and against any and all claims, demands, judgments, liabilities, costs, and fees, including attorneys' fees, arising out of or related to this Agreement. The Parties’ obligation to defend Broker will not provide the Parties with the ability or right to control Broker’s defense, and Broker reserves the right to control its defense, including, but not limited to, the choice to litigate or settle and the choice of counsel.


L. Limitation of Liability

YOU AGREE THAT THE SERVICES ARE PROVIDED ON AN AS-IS BASIS AND WITHOUT WARRANTY OF ANY KIND, INCLUDING, BUT NOT LIMITED TO, WARRANTIES OF QUALITY, ACCURACY, MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, SECURITY, NON-INFRINGEMENT, AND TITLE. YOU AGREE THAT BROKER WILL NOT BE HELD RESPONSIBLE OR LIABLE FOR ANY CLAIMS, DAMAGES, JUDGMENTS, CHARGES, OR FEES ARISING OUT OF OR RELATED TO YOUR USE OF THE SERVICES, INCLUDING, BUT NOT LIMITED TO, COMPENSATORY DAMAGES, CONSEQUENTIAL DAMAGES, SPECIAL DAMAGES, INCIDENTAL DAMAGES, PUNITIVE DAMAGES, EXEMPLARY DAMAGES, COSTS AND ATTORNEYS’ FEES, DAMAGES ARISING OUT OF ERRORS OR OMISSIONS, AND DAMAGES ARISING OUT OF THE UNAVAILABILITY OF THE EMPIRE FLIPPERS’ WEBSITE OR SERVICES OR OTHER DOWNTIME. YOU ACKNOWLEDGE THAT YOUR USE OF THE SERVICES IS AT YOUR SOLE RISK AND THAT BROKER’S LIABILITY IS LIMITED TO THE AMOUNT THAT YOU PAID TO USE THE WEBSITE OR SERVICES OR $1,000, WHICHEVER IS LESS.

M. Indemnification of Broker.

You agree to hold harmless, defend, and indemnify Broker from and against any and all claims, demands, judgments, liabilities, costs, and fees, including attorneys’ fees, arising out of or related to: (1) the use of the Empire Flippers’ Website; (2) the use of any Service; (3) the review and listing of your website for sale; (4) the violation of any term or condition of this Agreement; (5) the violation of the rights of third parties, including rights of privacy or publicity or intellectual property rights; and (6) the violation of any law, statute, regulation, ordinance, or treaty, whether local, state, provincial, national, or international. Your obligation to defend and indemnify Broker will not provide you with the ability or right to control Broker’s defense, and Broker reserves the right to control its defense, including, but not limited to, the choice to litigate or settle and the choice of counsel.

N. General Provisions.
  • Fair Market Value. The Parties each acknowledge the Purchase Price represents fair market value.
  • Costs. The Parties agree to pay their own costs and expenses incurred with respect to this Agreement.
  • Valid and Binding Agreement. This Agreement represents a binding legal obligation and is enforceable in accordance with its terms and is binding and shall inure to the benefit of each Parties’ respective heirs, legal representatives, successors, and assigns.
  • Confidentiality. The Parties agree to maintain complete confidentiality regarding this Agreement.
  • Waivers. A waiver by either Party to any provision of this Agreement does not constitute a waiver of any other provision of this Agreement.
  • Notices. Any notice to Broker required under this Agreement shall be in writing and shall be deemed properly given when emailed to XXX.
  • No Third-Party Beneficiaries. Except as otherwise provided, nothing in this Agreement will provide any benefit to any third party or entitle any third party to any claim, cause of action, remedy, or right of any kind. This Agreement is not a third-party beneficiary contract.
  • Sections and Headings. The sections and headings in this Agreement are for organization and clarification purposes only and should not be interpreted as part of this Agreement.
  • Choice of Laws and Venue. Parties and Broker agree that any and all claims arising out of or related to this Agreement brought by or against Broker, including its validity, interpretation, breach, violation, or termination, shall be brought in the exclusive forum of the Kalamazoo County Circuit Court and pursuant to Michigan law. The Parties expressly consent to personal and subject matter jurisdiction in this forum. The prevailing party is entitled to payment of its costs, expenses, and attorney fees by the non-prevailing party for actions, disputes, or litigation arising out of or related to this Agreement.
  • Entire Agreement. Except as otherwise provided, this Agreement is the entire agreement between the Parties. This Agreement supersedes any prior written or oral agreement between the Parties.
  • Severability. If any provision of this Agreement is held to be invalid or unenforceable for any reason, the remaining provisions will continue to be valid and enforceable. If a court finds that any provision of this Agreement is invalid or unenforceable, but that by limiting such provision it would become valid and enforceable, then such provision will be deemed to be written, construed, and enforced as so limited.
  • Amendments. This Agreement may be amended in writing if both Parties sign and date in writing.
  • Effective Date. The Effective Date of this Agreement is the date it is agreed to by Buyer.

Depositor Terms Of Use Agreement

Effective Date: April 1st, 2016

Introduction

Welcome to Empire Flippers. We take the friction out of buying and selling websites.

This is our Depositor’s Terms of Use Agreement (“Agreement”) and it contains important provisions regarding your use of this website, including provisions regarding your deposit of money in connection with a potential purchase of a website, app, or other online business (“Asset”). You should review this Agreement carefully before deciding whether to deposit money with Empire Flippers. If you do not agree to the terms contained within this Agreement, you should not deposit money or purchase an Asset through Empire Flippers.

This Agreement is being entered by and between you, the user, and Empire Flippers, LLC (“Broker”). Broker is the owner of an online marketplace for buying and selling websites (“Services”), which are provided subject to the terms of this Agreement. You are referred to as “You”, “Your”, or “Depositor”. Collectively, Depositor and Broker are referred to as the Parties.

THIS AGREEMENT IS A LEGALLY BINDING CONTRACT AND YOU HAVE A DUTY TO READ THIS AGREEMENT BEFORE USING THE WEBSITE OR SERVICES. WHEN YOU ACCEPT THESE TERMS, YOU MANIFEST YOUR ASSENT TO THE TERMS AND CONDITIONS CONTAINED WITHIN THIS AGREEMENT. IF YOU DO NOT AGREE TO THE TERMS OF THIS AGREEMENT, YOU MUST IMMEDIATELY CEASE YOUR USE OF THE WEBSITE OR SERVICES. EMPIRE FLIPPERS RESERVES THE RIGHT TO MODIFY, AMEND, REPLACE, SUSPEND, OR TERMINATE THIS AGREEMENT AT ANY TIME AND WITHIN IT SOLE DISCRETION. IN THE EVENT EMPIRE FLIPPERS MODIFIES, AMENDS, OR REPLACES THIS AGREEMENT, THE EFFECTIVE DATE, LOCATED ABOVE, WILL CHANGE. YOUR USE OF THE WEBSITE OR SERVICES AFTER A CHANGE IN THE EFFECTIVE DATE CONSTITUTES YOUR ACQUIESCENCE TO AND ACCEPTANCE OF ANY MODIFICATION, AMENDMENT, OR REPLACEMENT.

  1. Deposit Amount. You are agreeing to place on deposit with Broker the amount stated for the applicable listing (“Deposit”).
  2. Information. By making the Deposit with Broker, You will be given confidential information regarding the Asset, including but not limited to access to the URL (if applicable), detailed proof of earnings, and access to seller for questions.
  3. Confidentiality and Non-Disclosure.
    1. Depositor will be provided Confidential Information after making the Deposit. “Confidential Information” shall mean nonpublic proprietary information revealed by the providing party (whether in writing, orally or by any other means) to the Depositor including (a) information expressly marked or disclosed as confidential, (b) all forms and types of financial and/or business information, (c) any and all details relating to the Asset, including its URL, detailed sales and revenue details, and any other information related to the Asset.
    2. Confidential Information shall remain the property of the providing party and all applicable rights in patents, copyrights, trade secrets and similar intellectual property rights embodied in the Confidential Information shall remain in the providing party. The Depositor party agrees to treat all such Confidential Information as confidential and shall not disclose such Confidential Information to any third party; provided that the Depositor may disclose the Confidential Information to its Representatives (as defined below) who have a need to know such information in connection with the evaluation of the purchase of the Asset. The Depositor shall use at least the same degree of care to avoid disclosure of such Confidential Information as the Depositor uses with respect to its own confidential information of like importance.
    3. The Depositor shall not use Confidential Information for any purpose other than evaluation of the Asset for purchase and shall prohibit its agents, financial advisors, employees, officers and directors (collectively, “Representatives”) from using the Confidential Information for any purpose other than as specifically agreed upon by the parties hereto.
    4. This Agreement shall not apply to information that on the effective date of this Agreement has been or thereafter is: (a) developed by the receiving party independently of the providing party and not based upon or derived from information provided or delivered by the providing party to the receiving party; (b) rightfully obtained by the receiving party from a third party without restriction; or (c) publicly available other than through the receiving party in violation of the terms of this Agreement.
    5. In the event that the Depositor is required to disclose any Confidential Information, the Depositor will cooperate with the providing party and, when possible pursuant to statutory or regulatory authority, provide the providing party with prompt written notice so that the providing party may seek a protective order or waive compliance by the Depositor with the provisions of this Agreement.
    6. The Depositor acknowledges that the unauthorized disclosure of Confidential Information may cause irreparable injury to the providing party and that, in the event of a violation of any of the Depositor’s obligations hereunder, the providing party shall have no adequate remedy at law and shall therefore be entitled to seek enforcement of each such obligation by temporary or permanent injunctive relief without proving damages, and without prejudice to any other rights and remedies which may be available to the providing party at law or in equity.
  4. Right of First Refusal. If, at any time while Depositor’s Deposit is on account with Broker, the Seller associated with the listing connected to your Deposit receives a bona fide offer below list price from any party to purchase the Asset, Broker shall notify Depositor of the offer. If Depositor does not elect to match the offer in writing within twenty-four (24) hours, Seller may then sell the Asset to the first offeror, provided the sale is on the conditions specified in the offer sent to Depositor.
  5. Refund of Deposit. Depositor may request a refund of the Deposit at any time, for any reason, or no reason at all. Broker will refund the Deposit as soon as commercially possible.
  6. Deposit Not Used for Purchase. Should you choose to make a purchase of an Asset, your Deposit will be returned to you and will not be used as a potion of the Payment Price of the Asset.
  7. Wire Fees and Other Expenses. Broker does not charge Depositor any wire or transfer fees, however, certain fees and expenses may be charged by your financial institution and are solely your responsibility.
  8. Notices. All notices required under this Agreement shall be made to Broker at support@empireflippers.com.
  9. Choice of Laws and Venue. Parties and Depositor agree that any and all claims arising out of or related to this Agreement brought by or against Broker, including its validity, interpretation, breach, violation, or termination, shall be brought in the exclusive forum of the Kalamazoo County Circuit Court and pursuant to Michigan law. The Parties expressly consent to personal and subject matter jurisdiction in this forum. The prevailing party is entitled to payment of its costs, expenses, and attorney fees by the non-prevailing party for actions, disputes, or litigation arising out of or related to this Agreement.
  10. Entire Agreement. Except as otherwise provided, this Agreement is the entire agreement between the Parties. This Agreement supersedes any prior written or oral agreement between the Parties.
  11. Effective Date. The Effective Date of this Agreement is the date Depositor consents to the same.