Income Report – May 2011
Ok, so maybe we’re not really printing money as the picture suggests! We have seen continued success on all of our sites through May, although from late April to early May earnings growth via AdSense seemed to be stuck. (We’ve chalked this up to selling off quite a few of our sites and only recently increased production that hasn’t yet been realized.) Through the end of May, we’ve seen quite a bounce back and had our highest earnings day so far on 5/30/11 at $92.40. We’ve had a little bit of trouble keeping up and so we’ve hired two additional personnel to assist with website setup and promotion. We’ll probably be taking our lead agent for site setup and, once the new people are trained, have him help with more sensitive tasks in our GoDaddy account, Analytics account, etc. This addition has left content falling behind and so we’ll be moving another person into position to assist with content ordering, QA, editing, etc.
One of our real indicators of success so far has been the fact that there’s a huge market for the sites we’ve been selling. All the networks of sites we’ve listed so far on Flippa weren’t able to make it to the end of the auction and were picked up through the Buy It Now option. We’ve wondered if we’re selling ourselves short by listing a BIN option at all, but we’re getting multiples that we’re happy with and want to leave room for an ROI on their purchase as well, if they don’t plan to expand the sites.
Additionally, we’ve had a ton of interest, views, and contact over the past few weeks. We’ve had some excellent ideas posted by a few of you that are worth following up on, including adding additional content to our current sites to see if we can increase their value. Through our research, we’re going to start by targeting those sites we’d put in a Tier 1 status and are currently our biggest earners. We’ve dug a little deeper and added our January sites to the spreadsheet to take a look at the numbers, which you can see here:
Our average earnings per site, per month have remained consistent. We’re actually expecting increased growth per site over time, and have bumped our estimates to $12 per site, per month, which you can see below:
We’re expecting much heavier growth in June/July as our Mar/Apr/May sites continue to mature, which is reflected in our projections here:
We had another good month on Flippa, selling two networks of sites for a decent profit. Our last sites included one that had me wishing I wouldn’t have let it go. (I’d listed the site BEFORE I’d finished my Content ROI research and found it had AMAZING ROI on the secondary pages!)
Although we’ve had great success at selling our sites at auction, we haven’t had any success selling to our site/email readers before listing, although many of them (you) end up bidding on them once they’re on Flippa. We think this might be due to the fact that we’ve only given 48 hours to respond before listing the sites at auction. In the future, we’re going to try extending this pre-sale to 3-4 days to see if that helps sell the sites before having to list on Flippa.
Click here if you’d like to be notified of any website sales at a discount before we list them for sale on Flippa. You’ll also get a report showing you exactly how we make these sites, for free!
Sites created: 100
AdSense Earnings: $2,026.37
Flippa Sales: $3,390