EFP 106: 6 Types of Website Sellers

Justin Cooke

August 15, 2014


We’ve covered the different types of website buyers before and we’re a bit late on covering the sellers, but here we are!

People ask us all the time, “If the site is so good, why is he selling?”

Why DO People Sell Profitable Websites in the First Place?

Today, Joe and I talk about the different types of website sellers and their motivations for selling. There could be hundreds of reasons why someone’s selling their golden egg and often it’s not for the reasons you’d expect.

This episode’s got tips for buyers and sellers to balance it out.

Check Out This Week’s Episode Here:

 Direct Download – Right Click, Save As

Topics Discussed This Week Include:

  • Sellers looking for higher ROI on their time.
  • Finding upfront cash flow to reinvest in scaling and building more sites.
  • Removing side-projects to focus on a bigger opportunity.
  • Cash injections for personal expenses.
  • Flippers who sell for a living.
  • First-time sellers who are nervous and on guard.


Spread The Love:

“Be willing to take a lower multiple to sell your site. Holding out costs you money and time.” – Justin – Tweet This!

“Look at overall ROI. Don’t be scared to sell a site and break-even (or at a slight loss) if it’s the right time.” – Justin – Tweet This!

“If you’re looking for distractions then you’ll always find them.” – Justin – Tweet This!

Whether you’re a buyer or a seller, we hope this episode helped. If you’re a website seller, what profile fits you best? Leave a message on SpeakPipe or let us know in the comments below.

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  1. OnSynergy says:

    Hi guys,

    Good stuff guys. Listening to this, I felt like a true copy
    of consolidating Clinton. Unfortunately I didn’t manage to sell the sites – or more
    correctly, I didn’t even try, simply because the value of them (based on
    earnings) was close to zero. Lots of time and money spent on this, but
    unfortunately not the goals I was hoping for. It did however, give me a lot of valuable
    lessons and last but not least, inspiration for a new idea, which is taking up
    most of my time right now. The story told, gave a small real life deja-vu
    moment there. I think you hit the nail on the head with these character traits.

    • Justin Cooke says:

      Thanks, man.

      Ack – yeah, I got a chance to read your post regarding your struggles scaling niche sites:


      I feel for ya, man. We’ve been out of the site building scene for a while now. While some of the tactics still work, I believe (KW Research, building teams to build out sites, etc.) some of them have changed to require things like PBN’s to get the links to rank. The strength of EMD’s just doesn’t seem to be what it used to be, unfortunately.

      I know that Spencer and Perrin are still having success building niche sites and I’d look to them for up-to-date tactics and information. (Along with others actively building out profitable sites)

      Good to hear that you’re on to a new project – wishing you luck with that! Keep your head up, man and chalk up this “failure” to a learning experience. My guess is that the skills you built will help you significantly on future projects.

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