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Hobbies, Gaming, Home

#65866
For Sale
Verified

Hobbies, Gaming, Home

Amazon FBAeCommerce
Listing Price $961,512
Monthly Multiple 42x
Pricing Periods 12 Months
SKUs 1
Brand Registry Yes
Avg. Monthly Profit $22,893
Avg. Monthly Revenue $80,095
Profit Margin 29%

Business Started

20th of November, 2017
(5 years 2 months old)

Assets Included in the Sale

  • Amazon Seller Central account with 1 SKU
  • Primary domain and all site content/files
  • Two secondary domains
  • Supplier Contracts
  • Shopify, Walmart, Faire, eBay, and Etsy accounts
  • Social media accounts/pages (Facebook, Instagram, Twitter, Pinterest, YouTube, TikTok)
  • Trademarks
  • Email List (48,000 subscribers)
  • SOPs
  • *Inventory is not normally included in the list price, further details can be provided to Unlockers.
  • *Buyers should have an active VAT number in all UK/EU countries where this business has inventory stored before the transfer can finalize. It is highly recommended to begin the VAT registration process as soon as possible.
Listing Details

This listing is for an Amazon FBA and eCommerce business created in November 2017 in the hobbies, gaming, and home niches. Included with the Amazon Seller Central account is one SKU for a portable entertainment accessory. The SKU has received positive reviews, with an average of 4.5 stars across 1K reviews, and is currently Amazon’s Choice. The trademarked business has great net profit margins and has experienced strong year-on-year growth.

The business earns 97% of its income through Amazon FBA, with additional revenue coming from Etsy, eBay, and Faire (3%). The majority of sales come from the US and the UK.

The business uses one supplier based in China. Inventory is shipped to 3PL warehouses in Los Angeles and London before being drip-fed to Amazon as needed. All orders for Faire, eBay, and Etsy are fulfilled via Amazon's Multi-Channel Fulfillment (MCF) service. The Seller has been invited to use Amazon Warehousing & Distribution (AWD) so the use of a 3PL will no longer be needed.

The business employs a marketplace manager who spends around 40 hours per week managing the Amazon and eCommerce accounts, running and optimizing PPC campaigns, and overseeing inventory. The Seller's wife also spends 5-10 hours per week overseeing the supply chain and liaising with suppliers and 3PL warehouses. Neither of the workers will be available to continue working with the new Buyer.

The Seller has a pipeline of new products to launch, including one new idea that is ready for launch and two other products ready for mass production, providing significant growth opportunities.

*This business includes an Etsy account as a part of its list of assets. Although possible, Etsy forbids account transfers as a part of their Terms of Service. As the buyer, you would assume all responsibility for the account after the transfer process.

*In 2020, the Seller experienced a temporary suspension of their account due to a negative balance of $4 on a separate Amazon account. The issue was promptly addressed and the account was reinstated the following day. In April 2022, the Seller received a ‘Product Policy Compliance’ warning on 18th April 2022 due to using a trademarked term in a product description. The SKU and listing have been removed.

Earnings
Gross Revenue
Net Profit
Last Month
6 Months
12 Months
All time
Site Traffic
Page Views
Unique Users

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Ahrefs Analytical Data
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Seller Questions & Answers
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Opportunities
  • Expanding into the German, French, and Italian marketplaces
  • Expanding the product selection
  • Launching new products
  • Selling products via the business's branded website
Risks
  • Amazon algorithm changes could cause traffic to fluctuate.
  • Product shipping or manufacturing times or cost could change depending on your freight forwarder or supplier.
Work & Skills Required
  • Overseeing employees
  • Checking customer reviews
  • Monitoring inventory levels
  • Checking PPC ad spend
Seller Support Includes

For the first month after the sale, the Seller is willing to provide 5 hours per week of email and call support. Thereafter, the Seller is willing to provide 2 hours per week of support for the next 11 months.

Reason for Sale

The Seller would like to explore other opportunities.

Other Information

Work Required Per Week: 5 Hours

Private Blog Network (PBN): No

Domain Type: .com

Platform: Amazon FBA, Other

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