Niche: Beauty

• #61251 Listing Number
• $1,568,102 Listing Price
• $385,608 Monthly Revenue
• $37,336 Monthly Net Profit
• 12 Months Pricing Period
• 42x Multiple

Listing Summary

This listing is for an eCommerce and Amazon FBA business created in February 2017 in the beauty niche. The trademarked brand sells eye makeup through Shopify and Amazon and has been featured on the likes of Cosmopolitan, Vanity Fair, and Glamour. The business sells a total of 632 SKUs (largely made up of product bundles) that have hundreds of positive reviews on Trustpilot and Amazon. Thanks to the help of a team of marketing employees and VAs, the business requires minimal time to maintain.

The business earns through eCommerce (93%) and Amazon FBA (7%). Inventory is held worldwide in Texas, Australia, the UK, and the Netherlands and used to fulfill Shopify orders. FBA orders are sent from the US and the UK warehouses.

A team consisting of a head of marketing, an employee who manages the influencers, an employee who manages social media and content production, and 3 VAs. All employees can continue working with the business.

The Shopify store drives traffic from paid ads (64.29%), direct (11.82%), and other sources (9.15%). This traffic comes from the US (43.32%), AU (12.29%), and CA (11.25%).

*The Sellers state that February's performance was low due to an error with the Facebook ad account that was the fault of Facebook. Further details can be provided to Unlockers who schedule a call with the Sellers.

**3PL warehouses are utilized in Texas, Australia, UK, and the Netherlands. A buyer would be required to obtain an Australian Business Number (ABN) and Australian Company Number (ACN) if they want to continue storing inventory in Australia. The seller estimates that approximately 16% of Shopify sales are from Australia, and is open to excluding this portion from the valuation if a buyer is unable to continue operating in Australia. Please note that this only applies to Shopify sales, and that Amazon is totally unaffected.

***The UK Shopify store was merged with the US store in December 2021.