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  • #61251 Listing Number
  • $1,568,102 Listing Price
  • $385,608 Monthly Revenue
  • $37,336 Monthly Net Profit
  • 12 Months Pricing Period
  • 42x Multiple
Listing Summary

This listing is for an eCommerce and Amazon FBA business created in February 2017 in the beauty niche. The trademarked brand sells eye makeup through Shopify and Amazon and has been featured on the likes of Cosmopolitan, Vanity Fair, and Glamour. The business sells a total of 632 SKUs (largely made up of product bundles) that have hundreds of positive reviews on Trustpilot and Amazon. Thanks to the help of a team of marketing employees and VAs, the business requires minimal time to maintain.

The business earns through eCommerce (93%) and Amazon FBA (7%). Inventory is held worldwide in Texas, Australia, the UK, and the Netherlands and used to fulfill Shopify orders. FBA orders are sent from the US and the UK warehouses.

A team consisting of a head of marketing, an employee who manages the influencers, an employee who manages social media and content production, and 3 VAs. All employees can continue working with the business.

The Shopify store drives traffic from paid ads (64.29%), direct (11.82%), and other sources (9.15%). This traffic comes from the US (43.32%), AU (12.29%), and CA (11.25%).

*The Sellers state that February's performance was low due to an error with the Facebook ad account that was the fault of Facebook. Further details can be provided to Unlockers who schedule a call with the Sellers.

**3PL warehouses are utilized in Texas, Australia, UK, and the Netherlands. A buyer would be required to obtain an Australian Business Number (ABN) and Australian Company Number (ACN) if they want to continue storing inventory in Australia. The seller estimates that approximately 16% of Shopify sales are from Australia, and is open to excluding this portion from the valuation if a buyer is unable to continue operating in Australia. Please note that this only applies to Shopify sales, and that Amazon is totally unaffected.

***The UK Shopify store was merged with the US store in December 2021.

Business Created

February, 2017 - (5 years 7 months old)

Assets Included in the Sale

Included in the sale of this business are:

  • Amazon Seller Central account with 632 SKUs
  • Domain including all site content and files
  • 6 Secondary domains
  • Employee contracts
  • Shopify account
  • Social media accounts (Facebook, Instagram, Pinterest, TikTok, YouTube, Snapchat)
  • Trademarks
  • Email list (387,473 subscribers)
  • Google Ads account
  • Meta Business account
  • TikTok ad account
  • Pinterest ad account
  • Trustpilot account
  • Influencer contacts
  • Asana account
  • SOPs
  • Ecommerce accounts
  • *Inventory is not normally included in the list price, further details can be provided to Unlockers.
  • *Buyers should have an active VAT number in all UK/EU countries where this business has inventory stored before the transfer can finalize. It is highly recommended to begin the VAT registration process as soon as possible.
Seller Interview Video A Useful Insight Into the Business


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Analytical Data

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What would you offer for this listing?

Email to make a unique offer on this listing.

  • Expanding the FBA arm of the business
  • Growing the Amazon PPC campaigns
  • Expanding into wholesale
  • Amazon can suspend or cancel your FBA account due to a breach of their terms of service (ToS)
  • Changes in Facebook policies could close your account due to terms of service.
Work & Skills Required

The Seller currently spends around 7 hours per week:

  • Meetings with the head of marketing
  • General business administration including contacting the accountant
  • Bill paying and bookkeeping
Social Media Channels

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Seller Support Includes

The Sellers are willing to offer 6 months worth of support via emails and calls to ensure a smooth transition of the sale. This is 6X the amount of support usually offered by Sellers.

Reason for Sale

The Sellers would like the capital to invest in other projects.

Other Information

Work Required Per Week: 7 Hours

Private Blog Network (PBN): No

Domain Types: .com

Platforms: Shopify, Amazon FBA

Buyer Profiles

Frequently Asked Questions

Answered by the Seller

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