Niche: Occasions & Gifts

Listing Details

This listing is for an eCommerce business created in May 2020 in the occasions & gifts niche. The Shopify store offers a print-on-demand service that customizes photos. The brand is a leader in its niche with 7,000+ 5-star customer reviews on the website, a 4.7-star rating on Trustpilot with over 480 reviews, and a Facebook Customer Satisfaction Score of 4.8/5. It also gets free influencer/media coverage having been featured on the likes of NBC, CBS News, ABC, and Fox. The TACoS for the business is 36%, the net profits are at 22%, and the business has experienced 86% growth in net profits in the past 12 months.

The Seller has built a strong marketing structure for the business: through email marketing to the 100K+ email list it has generated $1,700,000 in revenue, and through SMS marketing to the 16.5K+ list it has generated $2.2M+ in revenue, collectively equating to around 40% of total business revenue. Considerable revenue is also generated through Facebook and Google ads, and more recently, Pinterest advertising. Included in the sale are a Facebook page with 30K+ likes and an Instagram page with 45K+ followers, on which the Seller has created highly engaged audiences.

The business drives a high amount of direct traffic due to strong brand recognition in the niche, with the help of a lot of customer-generated content promoting the brand. The top 3 traffic channels for the site are social (46.63%), direct (25.56%), and paid search (12.19%). This traffic comes from the US (93.73%), CA (1.81%), and the UK (1.38%).

The Seller runs a monthly unboxing video contest to get customer-generated content. From this content, the Seller produces video ads with customer reactions.

The Shopify store offers 209 custom photograph options. All products are produced print-on-demand through 3 printing suppliers. The business works with over 180 freelance artists to produce the products and the Seller has created training materials and documents for these artists. Customers are able to preview their product on the store and request revisions.

A team of 6 contracted employees help run the business, which consists of a manager, 2 product supervisors, 2 customer support agents (1 of which also handles business finances), and an ad maker. The employees are willing to continue working for the business on freelancer contracts.

*There was a significant decline in profits in Q1 2022 due to the Seller taking time away from the business. Further details can be provided to Unlockers who schedule a call with the Seller.