You are using an outdated browser. Please upgrade your browser to improve your experience and security.

Unlock a listing for full access to the URL, Google Analytics, Profit & Loss Statement, etc.

  • #48460 Listing Number
  • $836,046 Listing Price
  • $21,460 Monthly Revenue
  • $21,437 Monthly Net Profit
  • 12 Months Pricing Period
  • 39x Multiple
Listing Summary

This listing is for an Amazon Associates, affiliate, and display advertising business created in October 1996 in the outdoors niche. The WordPress site features informational articles on the outdoors and reviews various outdoor and travel products. The well-diversified site has a strong backlink profile, shown good growth in earnings and traffic over the past year, and requires minimal work from the Seller to maintain.

The business earns its income from Amazon Associates (50%), affiliate (35%), and MediaVine display advertising (15%). The traffic channels are organic (~91%), direct (~8), and referral (~1%). This comes from the US (75%), UK (6%), and CA (5%).

The domain that the site is built on has been continually registered since 1995 and content is shown to be archived on the site as early as October 1996. This means it's not an expired domain but was purchased by the current Seller at auction in February 2019.

The Seller spends about two hours a week on the business. Tasks include checking ranking and earnings, picking one or two new topics for review, and ordering the new content. All content is outsourced and one to two articles are posted a month.

No PBNs have been used but links have been bought previously, with a total of 16 links bought throughout 2019. There has been one link bought recently which is yet to go live. The site has already built up a strong backlink profile through being built on a defunded government program domain, so link building hasn't been a priority for the Seller.

The business does show some seasonality which accounts for some of the recent decline in earnings. Expanding the keyword research and content to new niches might help to grow the business further.

*The seller has a smaller site that has some overlapping articles with the site being sold. Further details about this site and any overlapping articles can be provided to potential buyers to review any potential conflicts and discuss this with the Seller.

**Learn more about this listing by scrolling down to the FAQ section**


Business Created

October, 1996 - (24 years 0 months old)

Assets Included in the Sale

Included in the sale of this business are:

  • Domain and all site contents/files
  • Advertising and affiliate relationships
  • SOPs
  • *Please note the valuation for this business is based on Amazon Associate's new commission structure rolled out on April 21st, 2020.
Seller Interview Video A Useful Insight Into the Business

Earnings

Gross Revenue
Net Profit
Last Month
6 Months
12 Months
All time

Traffic

Page Views
Unique Users
Last Month
6 Months
12 Months
All time

Analytical Data

Provided by ahrefs

This content is only accessible by unlocking this listing

Unlock Listing
Unlocking this listing grants you the following privileges:
  • Instant access to the site URL
  • Detailed proof of earnings and traffic
  • Access to seller for questions and follow-ups
Opportunities
  • Expanding into new keywords
  • Building and monetizing an email list
  • Promoting more affiliate offers
  • Creating and optimizing social media profiles
Risks
  • Google algorithmic changes could cause traffic to fluctuate
  • Amazon as a 3rd party can change their ToS and shut down your Amazon account
Work & Skills Required

The Seller currently spends around 2 hours per week:

  • Monitoring analytics
  • Choosing content topics and ordering new content
  • Occasionally updating plugins
Social Media Channels

This content is only accessible by unlocking this listing

Unlock Listing
Seller Support Includes

The Seller is willing to provide 30 days of email support and two Skype calls to ensure a smooth transition of the sale.

Reason for Sale

The Seller would like to concentrate on other opportunities.

Other Information

Work Required Per Week: 2 Hours

Private Blog Network (PBN): No

Domain Type: .org

Platform: WordPress

Buyer Profiles

Lifestyle Larry
Excellent for those looking to live a lifestyle of ones choice.

Strategic Sally
Favorable for supporting an already existing business in a similar niche.

Portfolio Paul
Great for someone looking to diversify their portfolio.

Frequently Asked Questions

Answered by the Seller

This content is only accessible by unlocking this listing

Unlock Listing
Empire Flippers Certified

Want to Know When New
Businesses Are For Sale?

Sign up below to get notifications when new listings are available on the Empire Marketplace