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  • #47473 Listing Number
  • $170,375 Listing Price
  • $6,184 Monthly Revenue
  • $5,875 Monthly Net Profit
  • 11 Months Pricing Period
  • 29x Multiple
Listing Summary

This listing is for an advertising and digital product business created in September 2017 in the health & fitness niche. The WordPress site features meal plans, info products, and sponsored reviews of apps within a unique diet type. The business features plenty of content that can be repurposed and grow the asset with a majority of the content split between the Seller and outsourced writers. This business currently requires minimal effort from the Seller to maintain.

The primary source of revenue to the business stems from advertising (61%) from sponsored reviews of popular diet apps within the niche and digital products (39%) that the Seller has created for multiple options in terms of the diet style itself.

The top traffic sources to the business stem from organic search (91%) direct (4%) and Pinterest (1%) with the top countries in terms of traffic including the US (52%) the UK (5.8%) and India (5.5%) marketplaces respectively.

The Seller is currently using a project manager to help delegate the operations of an outsourced VA, manage content and the social media accounts, and is willing to consider staying on with the Buyer if they would like.

The business has a large email list (6,188 subscribers) that currently has over 30 email automations in place depending on the traffics current lifecycle. Sponsored content is also monetized within this email list offering a chance for these sources to promote their content on the assets newsletter for a set fee. A drip account is included with the sale which includes 253 subscribers and is used to track active and recent customers to target relevant up-sells and promotions.

This asset includes social media accounts for Facebook, Instagram, Twitter, Pinterest, Youtube, and a podcast which is published on the libsyn platform. Currently, Pinterest is the largest contributor to the business in terms of traffic numbers from the asset's social media accounts. An additional domain is included with the sale which redirects to the primary domain and no link building has been performed on the business offering a growth opportunity for the Buyer to consider. More information will be provided to active buyers.

*70% of the site's traffic goes to the top 3 pages.

Business Created

September, 2017 - (3 years 1 months old)

Assets Included in the Sale

Included in the sale of this business are:

  • Primary domain and all site content/files
  • Additional domain and all site content/files
  • Email list (6,188 subscribers)
  • Drip account (253 subscribers)
  • Social media accounts (Facebook, Twitter, Instagram, Pinterest, Youtube, podcast)
  • OneSignal Push notifications database - 5.1k active subscribers.
Seller Interview Video A Useful Insight Into the Business

Earnings

Gross Revenue
Net Profit
Last Month
6 Months
12 Months
All time

Traffic

Page Views
Unique Users
Last Month
6 Months
12 Months
All time

Analytical Data

Provided by ahrefs

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  • Instant access to the site URL
  • Detailed proof of earnings and traffic
  • Access to seller for questions and follow-ups
Opportunities
  • Performing conversion rate optimization (CRO)
  • Expanding into other marketplaces
  • Adding additional monetizations such as affiliate offers
  • Building the backlink profile
  • Targeting new keywords with content
Risks
  • Fluctuations in rankings can impact traffic to the business.
  • Advertiser changes can affect the earnings per click (EPC) in your account.
Work & Skills Required

The Seller currently spends around 7 hours per week:

  • Publishing new content (1-3 new posts per month)
  • Replying to customer messages and emails
  • Managing an outsourced VA
  • Updating the Wordpress site when required
Social Media Channels

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Seller Support Includes

The Seller is willing to provide 45 days of email support and four Skype calls to ensure a smooth transition.

Reason for Sale

The Seller is expecting a child soon and would like to focus their time on this new addition to their family.

Other Information

Work Required Per Week: 7 Hours

Private Blog Network (PBN): No

Domain Type: .com

Platform: WordPress

Buyer Profiles

Flipper Fred
Ideal for buying and then selling on quickly after growing the business.

Lifestyle Larry
Excellent for those looking to live a lifestyle of ones choice.

Portfolio Paul
Great for someone looking to diversify their portfolio.

Strategic Sally
Favorable for supporting an already existing business in a similar niche.

Frequently Asked Questions

Answered by the Seller

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