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Niche: Package: General

Monetization: eCommerce, Dropshipping, Subscription

eCommerce
  • Monthly Revenue: $359,295
  • Monthly Net Profit: $18,726
  • List Price: $468,160
  • Multiple: 25x

Summary:

This listing is for an ecommerce and dropshipping two-site package created in June 2016 in the general niche. The Shopify sites feature a variety of products, including kitchen tools, apparel & accessories, aromatherapy, and more. The business is part dropshipping, part branded products shipped by a fulfillment center, includes a newly launched subscription service, and thanks to four VAs, requires minimal work from the Seller.

The site enjoys international traffic with around 40% coming from the US, 30% from Canada and around 20% from Australia. The traffic is primarily driven by paid social media advertising, which builds on the 140K+ Facebook followers, with the rest coming from direct traffic. The VAs run the customer service department. They are not aware of the sale, but the Seller is confident they would want to continue with the new owner.

There are also almost 250K email subscribers, 220K of which are previous customers. The Seller sends out emails 4 to 5 times a week promoting various deals. There are a few automated flows including abandon cart and a ‘free shipping and handling’ offer after purchase. The Seller recently started segmenting the audiences to remove unengaged customers. They have not done any campaigns to win back previous customers, so this is an opportunity for the Buyer to explore.

*While the supplier is on the AliExpress platform, the Seller works with him directly, sending him daily orders which are automatically created via a custom software. Around 5% of the dropshipped products for the business are directly from AliExpress.

*A portion of products are on both sites.

*The business had a low-quality score feedback penalty on Facebook in February and March 2018. Since this was fixed, the business is enjoying an all-time high for feedback.

*We’ve decided to use a 3-month average of net profit for the valuation because we felt that a 12-month average did not accurately represent the current state of the business.

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Start Date

8th of June, 2016

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Assets Included in the Sale

Included in the sale of this business are:

  • Primary domain & all site content/files
  • Second domain & all site content/files
  • Social media accounts
  • Supplier relationships
  • All videos/creatives for products
  • Custom fulfillment software used to generate order sheets
  • Employee relationships

*Inventory is not normally included in the list price, further details can be provided to active depositors.

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Work/Skills Required/Day to Day

The Seller currently spends around 5 hours per week:

  • Checking over ads and occasionally testing new creative.
  • Using the customized fulfillment software to generate order sheets for the supplier.
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Graph Summary:

Ave pageviews/month

360,776

Net Profit/month

$18,726

Gross Revenue/month

$359,295

1Mo
6Mo
1Y
All
traffic

Proof of Income

  • October: $17,536
  • September: $10,180
  • August $28,463
traffic

Proof of Traffic

  • October: 365,860 views
  • September: 289,847 views
  • August: 426,622 views

Download All

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Opportunities and Risks

Opportunities for this business include:

  • Continuing looking into the logistics of using a local warehouse for all products, since right now the supplier ships one product and the Seller ships another, so the Seller pays the shipping costs twice.
  • Looking into having someone create engaging articles to be used in emails and for SEO purposes.
  • Trying different subscription boxes with higher rates.
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Seller Suport Includes:

The Seller is willing to provide 30 days of Skype and email support to ensure a smooth transition.

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Reason for Sale

The Seller is more passionate about mobile games and apps than they are about ecommerce. They would like to pursue opportunities in that industry since they have limited marketing skills and feel someone else can take this business to the next level.

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Empire Certified

All listings in the Empire Marketplace are thoroughly vetted by our team. We evaluate all opportunities and risks to ensure only quality businesses are listed in our marketplace.

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How to Purchase

We are accepting Bank Wire for this purchase. As soon as the refundable deposit is made, we will send you the relevant information to complete the payment.

After the refundable deposit is made we will send you the URL and additional traffic and earnings proof. During your due diligence process, you will have access to the Seller to ask questions.

Please note that someone else may purchase while you are still evaluating the business. The business is considered sold when the money from an accepted offer has been wired into Empire Flippers for purchase.

After the site is migrated and the Buyer has confirmed ownership, traffic, and earnings, the funds will be released to the Seller. All sales are final and there are no refunds. Earnings and traffic may decline due to Google updates, increased competition, mismanagement by the Buyer, and other factors. Empire Flippers makes no guarantees written or implied of the future performance of the site.

Listing Highlights

Average Monthly Revenue: $359,295

Average Monthly Expenses: $340,569

Average Monthly Net Profit: $18,726

* We are using the last 3 and 3 months respectively to determine the averages for each site included.

Work Required Per Week:
6 Hours
Domain Types: .com, .com Private Blog Network (PBN): No Platforms: Shopify, WordPress Buyer Persona: DIY David

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