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Niche: Package: Audio, Audio

Monetization: Affiliate

Affiliate
  • Monthly Revenue: $95,161
  • Monthly Net Profit: $26,302
  • List Price: $1,104,682
  • Multiple: 42x

Summary:

This listing is for an affiliate 4-site package created between 2014 to 2018 in the audio niche. The sites feature audio software deals and partner with audio software companies to offer limited-time discounts on their products and take a 30-50% cut of revenue. Deals are announced to a private and highly engaged mailing list of 60,000 people, and the business does heavy retargeting on Facebook. With strong growth and a team in place, a minimal number of hours are required to run the business.

Traffic is acquired via the mailing list (with over 60K subscribers and a 25% open rate), paid ads on Facebook and Adroll, affiliates and posting in industry forums. With over 150 partners, the business works with some partners repeatedly, and others only once or twice depending on how successful the partnership is. The business just recently ran a promotion with one of the largest companies in the industry and this increased the reputation and visibility of the business amongst other software partners.

The Seller spends about 2 hours a week on the business thanks to a team of employees who will stay on with the new owner. The General Manager oversees day-to-day running of the sites, a Deal Manager, an Assistant Deal Manager, a Customer Support Specialist, a Back-end Web Developer, a Front-end Web Developer, and a Graphic Designer all take care of crucial aspects of the business so the Seller can focus on the tasks that can’t be outsourced.

Though Empire Flippers only gives valuations based on past performance, it is worth noting the business has several future projects set up that are likely to increase revenue including 7 months worth of promotions already booked, a few deals with a big affiliate, a Black Friday promotion, a 12 days of Christmas promotion, and creating/releasing products that are owned outright so the business will keep 100% of the revenue those generate. The Seller is also willing to go above and beyond in their support of the Buyer.

*Three of the sites are built with WordPress and use WooCommerce, one of the sites is a static HTML site using Gumroad.

*Though the Seller does have a few other businesses in the music niche, none are in competition with the four sites in this listing.

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Start Date

20th of February, 2013

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Assets Included in the Sale

For Site 1 created in February 2014, Site 2 created in February 2016, Site 3 created in April 2018, and Site 4 created in Q1 2014, included in the sale of this business are:

  • Primary domain & all site content/files/ source code
  • Associated subdomains (used for testing)
  • Social Media accounts: Facebook (20K combined likes), Twitter (6K combined followers), Youtube, Soundcloud
  • Email lists
  • Affiliate list
  • All SOP’s and spreadsheets associated with above domains (hosted in Google Docs).
  • Advertising accounts
  • Several business tool accounts
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Work/Skills Required/Day to Day

The Seller currently spends around 2 hours per week:

  • Creating the company outreach list which only takes a few mins and can be planned for a full year in advance.
  • Having the weekly call with the General Manager – takes half an hour to 1 hour per week.
  • Sending any required payments via bank transfer, and do other occasional finance-related tasks that can’t really be outsourced.
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Graph Summary:

Ave pageviews/month

129,890

Net Profit/month

$26,302

Gross Revenue/month

$95,161

1Mo
6Mo
1Y
All
traffic

Proof of Income

  • October: $18,054
  • September: $10,968
  • August $12,975
traffic

Proof of Traffic

  • October: 118,275 views
  • September: 125,114 views
  • August: 135,908 views

Download All

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Opportunities and Risks

Opportunities for this business include:

  • Running more $1 deals
  • Adding more freebies to the sites
  • Offering a freebie bundle as part of a funnel
  • Optimizing FB ads (currently doing this through AdEspresso)
  • Introducing warm onboarding to the email list (eg. offer 1 freebie product, then another then add to main “deal” email list)
  • Looking into potential content writing to see if it increases FB audience and email list
  • Finding more potential affiliates on Youtube to increase affiliate network
  • Converting the HTML website to WordPress + Woocommerce
  • Adding cart abandonment software
  • Setting up re-targeting ads
  • Focusing on increasing the commission on each deal to an average of 45%-50%.
  • Since the top 20% of users made more than 53% of all orders, build a detailed customer profile on these people and find ways to target more of them.
  • Experiment with ways to improve email open rates.
  • Run a big competition to grow userbase further.
  • Setup Blog for organic traffic (in progress).
  • Run more than one promotion at a time (in progress).
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Seller Suport Includes:

The Seller is happy to provide 3-6 months of Skype and email support to ensure a smooth transition. This is above and beyond the usual support offered by Sellers.

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Reason for Sale

This website has been a side-project for the Seller. He now wants to simplify his business and spend more time with his family.

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Empire Certified

All listings in the Empire Marketplace are thoroughly vetted by our team. We evaluate all opportunities and risks to ensure only quality businesses are listed in our marketplace.

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How to Purchase

We are accepting Bank Wire for this purchase. As soon as the refundable deposit is made, we will send you the relevant information to complete the payment.

After the refundable deposit is made we will send you the URL and additional traffic and earnings proof. During your due diligence process, you will have access to the Seller to ask questions.

Please note that someone else may purchase while you are still evaluating the business. The business is considered sold when the money from an accepted offer has been wired into Empire Flippers for purchase.

After the site is migrated and the Buyer has confirmed ownership, traffic, and earnings, the funds will be released to the Seller. All sales are final and there are no refunds. Earnings and traffic may decline due to Google updates, increased competition, mismanagement by the Buyer, and other factors. Empire Flippers makes no guarantees written or implied of the future performance of the site.

Listing Highlights

Average Monthly Revenue: $95,161

Average Monthly Expenses: $68,859

Average Monthly Net Profit: $26,302

* We are using the last 12, 12, 12 and 12 months respectively to determine the averages for each site included.

Work Required Per Week:
2 Hours
Domain Types: .com, .com, .com, .com Private Blog Network (PBN): No Platforms: WordPress, WordPress, WordPress, WordPress Buyer Personas: Lifestyle Larry, Flipper Fred, Strategic Sally

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