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Niche: Apparel & Accessories

Monetization: Subscription, eCommerce, Dropshipping

Subscription
  • Monthly Revenue: $13,048
  • Monthly Net Profit: $3,474
  • List Price: $90,320
  • Multiple: 26x

Summary:

This listing is for a subscription and dropshipping business created in January 2016 in the apparel & accessories niche. The business sells monthly subscription boxes and apparel & accessories that are printed on demand. The subscription box items are curated by the seller and are related to a specific genre of music. The other print on demand products are primarily related to one specific group in the genre.

After doing some simple research on eBay, Amazon, and Google, the seller selects 4-6 products to go into the next subscription box. The item list gets sent to an agent in China that finds/purchases the items and sends them to a fulfillment center for shipping. The only physical inventory that the seller holds is the actual boxes themselves, which will be included in the sale of the business.

The seller uses social media and some paid advertising to drive traffic to the site. On a daily basis, the seller posts one post per day on Facebook, Instagram, and Twitter along with 3 Instagram stories. The majority of the posts are related to the niche with 20% related to the business’ products.

The Instagram account has 37K+ followers with 3-5K likes per post. The Facebook page has 16K likes with 50-300 likes per post. The Twitter page is the smallest of the three with 4.8K followers and 50-150 likes per tweet.  About half of the site’s traffic comes from Instagram, so this is the most important platform for the business.

An email list with 11K subscribers is also included in the sale. This isn’t fully utilized. Emails are only sent every couple of months, so there is a great opportunity for the new owner to use this more.

* From February 2017 until October 2017, the seller removed the print on demand apparel & accessories aspect of the business from the site.

*We’ve decided to use a 10-month average of net profit for the valuation because we felt that a 12-month average did not accurately represent the current state of the business.

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Start Date

12th of January, 2016

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Assets Included in the Sale

  • Domain

  • Site content/files

  • Social media profiles (Facebook, Twitter, & Instagram)

  • PayPal account

  • Email accounts

  • Shopify account

  • Boxes for subscriptions

  • Designs

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Work/Skills Required/Day to Day

  • The Seller spends time daily posting on social media (Facebook, Instagram, and Twitter). On the 15th of each month, the seller gathers a list of items to go in the next subscription box and communicates with an agent in China to find/purchase these items to send to the fulfillment company.

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Graph Summary:

Ave pageviews/month

46,365

Net Profit/month

$3,474

Gross Revenue/month

$13,048

1Mo
6Mo
1Y
All
traffic

Proof of Income

  • November: $7,862
  • October: $3,351
  • September: $3,237
traffic

Proof of Traffic

  • November: 64,700 views
  • October: 47,361 views
  • September: 63,708 views

Download All

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Opportunities and Risks

Opportunities for this business include:

  • Optimizing and spending more on paid advertising for Facebook and Google advertising
  • Finding YouTube influencers to work with
  • Utilizing the email list with 11K subscribers
  • Expanding into other groups in the specific music niche
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Seller Support Includes

The Seller is willing to help run the business for the first couple of months so the new owner can learn the process. After that, the Seller is willing to provide an additional 2 months of email support.

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Reason for Sale

The Seller is looking to sell this business to invest in another business venture.

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Empire Certified

All listings in the Empire Marketplace are thoroughly vetted by our team. We evaluate all opportunities and risks to ensure only quality businesses are listed in our marketplace.

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How to Purchase

We are accepting Bank Wire and Bitcoin for this purchase. As soon as the refundable deposit is made, we will send you the relevant information to complete the payment.

After the refundable deposit is made we will send you the URL and additional traffic and earnings proof. During your due diligence process, you will have access to the Seller to ask questions.

Please note that someone else may purchase while you are still evaluating the business. The business is considered sold when the money from an accepted offer has been wired into Empire Flippers for purchase.

After the site is migrated and the Buyer has confirmed ownership, traffic, and earnings, the funds will be released to the Seller. All sales are final and there are no refunds. Earnings and traffic may decline due to Google updates, increased competition, mismanagement by the Buyer, and other factors. Empire Flippers makes no guarantees written or implied of the future performance of the site.

Listing Highlights

Average Monthly Revenue: $13,048

Average Monthly Expenses: $9,574

Average Monthly Profit: $3,474

* We are using the last 12 months to determine the averages.

Work Required Per Week:
3 Hours
Domain Type: com Private Blog Network (PBN): No Platform: WordPress Buyer Personas: Portfolio Paul, Lifestyle Larry

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