Apparel & Accessories

Listing ID: 40791 Price: $915,746

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About This Site

A e-commerce and dropshipping business created in June 2010 in the apparels and accessories niche. The business sells a variety of high quality outdoor gear and sporting equipment. The business has a long history of success and has become established in the outdoor equipment niche. The online store is extremely well crafted and features international stores to accommodate customers from all over the world (USA, UK, AU, DE and ES).

$148,982 Average Gross Monthly Revenue $22,894 Average Monthly Net Profit

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Page Views
  • 01/2016: 189,959
  • 02/2016: 128,738
  • 03/2016: 148,577
  • 04/2016: 153,357
  • 05/2016: 156,514
  • 06/2016: 143,162
  • 07/2016: 137,770
  • 08/2016: 134,968
  • 09/2016: 144,792
  • 10/2016: 183,957
  • 11/2016: 220,168
  • 12/2016: 198,892
  • 01/2017: 185,155
  • 02/2017: 103,817
  • 01/2016: 40,180
  • 02/2016: 26,019
  • 03/2016: 29,738
  • 04/2016: 33,340
  • 05/2016: 33,617
  • 06/2016: 29,026
  • 07/2016: 28,608
  • 08/2016: 26,153
  • 09/2016: 25,056
  • 10/2016: 30,213
  • 11/2016: 36,650
  • 12/2016: 40,152
  • 01/2017: 33,300
  • 02/2017: 16,834
Net Profit
  • 01/2016: $50,311
  • 02/2016: $25,115
  • 03/2016: $15,634
  • 04/2016: $21,467
  • 05/2016: $13,798
  • 06/2016: $25,831
  • 07/2016: $8,108
  • 08/2016: $8,877
  • 09/2016: $7,490
  • 10/2016: $21,981
  • 11/2016: $24,587
  • 12/2016: $64,782
  • 01/2017: $24,522
  • 02/2017: $37,647

Site Highlights

Average Monthly Revenue: $148,982

Average Monthly Expenses: $126,088

Average Monthly Net Profit: $22,894

* We are using the last 12 months to determine the averages.

Work Required Per Week: 5 Hours

SITE A: TLD .com

Stats Last Updated: 21st of March, 2017

Monetization Methods: eCommerce, Dropshipping

Trademark: No

Site Created: 1st of June, 2010

Platform: WordPress

MOZ Domain Authority: 18

Alexa Rank: 2,537,219

Inbound Links: 127,168

Listing ID: 40791

Listing Price Multiple: 40

How to Purchase: Bank Wire, Bitcoin

Buyer Profiles: Lifestyle Larry, Strategic Sally

Investor Option: No

Financing: Yes

No Private Blog Network (PBN) is in use on sites in this listing.

Assets Included in the Sale

Apart from the domains and contents, included in the sale are:

  1. 5 Sites
  2. Magento Account
  3. Marketplace – a separate platform that will be subject to negotiations


Opportunities and Risks

As today, there are many areas in which the business can increase the revenue currently generated.

  • B2B platform: The site is built under the B2C concept, however given the industry requirements and the existence of a large amount of small hunting shops, there is a real potential to create a B2B platform to address an estimated of 2.5 million worth of potential business with the proper approach.   The business was built with the focus of doing that and the features are already built in and almost ready to set up.
  • The sellers have a few in depth suggestions for expansion that can be discussed during a buyer/seller conference call.

Work/Skills Required

Currently the Magento platform is fully managed and administrated by a digital agency based in Munich.

The technical issues or additional setting added to the platform is currently performed by our current digital agency.   The agency also manages the Google related activities to support sales performance. The relationship with the agency is key for the business to succeed.

As a technical or digital business, the sites relies on the excellent performance on the technical area, there are several areas to be taken into consideration.

  • Master data management.
  • Payments and costumer data management
  • Digital Advertising

Currently, the business spends an average of 2/3 thousand euros monthly to run the mission critical tasks.   The time spent on this, depends on the season, project or concrete requirements.   The time estimated from the in house team (MHS) is about an hour approximately to deal with the agency per week.

Reason for Sale

The business owners have been in digital business for long and have identified a potential business opportunity within a different industry. In order to pursue this opportunity they require additional capital.

Seller Support Included

Owners are willing to support the buyer with the initial 30 days / 60 days max to introduce the current set up. During this timeframe the tasks will include:

  • Introduction to the current business operating model
  • Overview of the product catalogue
  • Overview of previous years’ sales performance
  • Introduction to providers
  • Clear account set up with key providers
  • Introduction to the service providers, service definition and expectations
    • Digital agency collaboration
    • Content providers
    • B2B provider platforms
  • Management of the costumer databases
  • Marketing activities and historical DOs and DONTs based on impact and response.
  • Handover of all the application used to manage Marketing campaign
    • Google analytics
    • Google adds
    • Digital Graphics
    • Facebook for Business
  • Social accounts with approximately 20,000 followers.
  • Technical introduction to the ecommerce environment.
  • Planned actions to improve current performance.
  • Team (if required) introduction and expectations.
  • Login details to all payment and operating platforms.


Empire Certified

All sites in the Empire Marketplace are thoroughly vetted by our team. We evaluate all opportunities and risks to ensure only quality websites are listed in our marketplace.

How to Purchase

We are accepting Bank Wire and Bitcoin for this purchase. As soon as the refundable deposit is made, we will send you the relevant information to complete the payment.

After the refundable deposit is made we will send you the URL and additional traffic and earnings proof. During your due diligence process you will have access to the seller to ask questions.

Please note that someone else may purchase while you are still evaluating the site. Depositors (based on time of deposit) have first right of refusal for less than full price offers. There is no right of refusal for full price purchases.

After the site is migrated and the buyer has confirmed ownership, traffic, and earnings, the funds will be released to the seller. All sales are final and there are no refunds. Earnings and traffic may decline due to google updates, increased competition, mismanagement by the buyer, and other factors. Empire Flippers makes no guarantees written or implied of the future performance of the site.

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