EFP 162: SaaS Company Splitly Brings On An Investor

Justin Cooke

August 25, 2016

We’ve been talking a lot lately (behind-the-scenes) about deal structures.

No, not the types of deals we usually negotiate between our clients. (Earnouts, seller retained equity, etc.) Instead, we’ve been talking about creative ways to package together strategic companies to provide more value to the market overall.

Today, we’re taking an inside look at an example of the types of deals that are going down recently.

Andrew Browne is a partner at Splitly, a SaaS business designed to help FBA business owners split-test their listing pages on Amazon.

We’re talking to him because him and his partner recently took on another partner/investor, and that new venture has doubled their business in less than 2 months.

I think you’ll get quite a bit out of this one if you’ve been considering these types of deal structures as well.

Check Out This Week’s Episode:

Direct Download – Right Click, Save As

Topics Discussed This Week:

  • Background on how Splitly was formed
  • Bringing On An Investor
  • Thoughts on partnerships and equity splits
  • How Does Splitly Work?
  • 3-5 year plan with Splitly?

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“The less variance you have, the less data you need to find a winner.” – Andrew – Tweet This!

Your thoughts on deals structured like this? Anything interesting you’ve seen go down recently. Let us know in the comments!


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Discussion
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  1. Another great podcast guys! Thanks for the shoutout and looking forward to our next retreat later this year :)

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