Overlooked Shopify Features That Can Transform Your Business with Chris Singleton [Ep.160]

Overlooked Shopify Features That Can Transform Your Business with Chris Singleton [Ep.160]

Greg Elfrink July 9, 2024

Shopify is a powerhouse in the eCommerce industry, with merchants running more than 1,000,000 businesses on the platform.

But Shopify is more than just a product listing tool. It offers thousands of apps and integrations to help you build a profitable eCommerce business.

In this episode, we’re joined by Chris Singleton, the founder of Style Factory Productions, a site that provides in-depth reviews and comparisons of key business apps to hundreds of thousands of readers.

Chris reveals the ‘hidden’ Shopify features that many merchants overlook.

From Shopify’s SEO tools and blogging features to its free email marketing tool and abandon cart feature, Shopify has a full toolkit to help you grow your business beyond a simple eCommerce store.

Chris also highlights the power of YouTube for eCommerce sellers. According to Chris,

“YouTube is a key SEO strategy for Shopify merchants. The benefit is that you’re dealing with two search engines because your video appears in the Google search results and on YouTube. The quickest SEO win at the moment is publishing content on third-party platforms like YouTube, Pinterest, LinkedIn, etc, and using that platform to drive traffic back to your store.”

If you’re an eCommerce seller, then this is an episode you don’t want to miss!

Listen to The Opportunity Podcast Episode #160

  • Apple Podcast
  • Google Podcast
  • Spotify Podcast

Topics Discussed in This Episode:

  • The most common pain points Shopify merchants face (02:15)
  • Why Shopify merchants tend to focus on paid ads over traditional SEO (03:40)
  • Why eCommerce SEO is easier than affiliate SEO (05:43)
  • Quick SEO wins for Shopify (09:45)
  • Hidden Shopify features that many merchants aren’t aware of (12:23) 
  • Shopify’s free email marketing tool (18:18)
  • Creating an effective abandon cart structure in Shopify (22:25)
  • Integrating apps into your Shopify store and which apps you should use (27:03)
  • Why merchants should choose Shopify over other eCommerce platforms (29:44)
  • How Chris has seen eCommerce evolve in the last 10 years (31:47)


Sit back, grab a coffee, and learn how to take your eCommerce business to the next level with Shopify’s integrated apps and tools.

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