Justin Cooke

September 21, 2017

As your business continues to grow, it’s inevitable that you’ll find yourself looking for some of that sweet, sweet mainstream press coverage. The kind of press that will cement your brand as a primary player in your niche.

When it comes to getting press, I don’t know anyone better at it than Peter Shankman. Peter originally founded HARO (Help A Reporter Out) as a kind of marketplace – through an email list designed to help reports and sources meet. He eventually grew HARO to $1M+ per year before selling it off.

These days, Peter spends most of his time working on his podcast Faster Than Normal, running a community of masterminds through ShankMinds, and being an absolute madman on Facebook and Twitter.

We sit down with Peter to discuss his exit from HARO, how he uses social media to get press mentions, and how he leverages ADHD into an advantage as an entrepreneur.

A really fun interview with a fantastic guest – hope you enjoy!

Check Out This Week’s Episode:

Direct Download – Right Click, Save As

Topics Discussed This Week:

  • Background Starting/Growing/Exiting HARO
  • Press & Social Media
  • New Media (Podcasts, YT, etc.) Vs. Old Media (TV, print, etc.)
  • Working With Entrepreneurs

Mentions:

Spread the Love:

“You have to stay humble, you have to believe that you’re one step closer to failure because that keeps you going.” – Peter – Tweet This!

“If you have even a modicum of success, you have a responsibility to send the elevator back down.” – Peter – Tweet This!

Really appreciate Peter coming on and sharing his story with us. Did you dig this episode? Let us know in the comments!


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