Niche: Bed & Bath

Listing Details

This listing is for an Amazon FBA, ecommerce, Amazon Associates, and Adsense business in the bed & bath niche. This business was created in March 2015 by Spencer Haws from Niche Pursuits. The majority of the revenue comes from the Amazon FBA side of the business that includes 8 product SKUs listed in the US and UK marketplaces. These products are also listed on eBay, Walmart, and a Shopify store on the business’ website. The website also features a blog with content related to the products and is additionally monetized via Adsense and the Amazon Associates program.

A new USA Amazon Seller Central account was created in preparation for this sale and all products solely-related to this business (8 SKUs) were moved to this account so it could be included in the sale. It is important to note that the traffic data graph on this listing page is from 3 FBA accounts combined — the original USA account, the new USA account, and the UK account. It’s also worth noting that the seller has registered the account with Amazon Brand Registry.

Approximately 90% of the business’ product sales come from Amazon, with the rest coming from a combination of eBay, Walmart, and the website. The new owner may wish to diversify the sales channels even more by expanding into other foreign markets or going the retail route.

The existing website’s domain is branded to match the Amazon account. The seller wasn’t happy with two previously-used domain names, so these are now 301-redirected to the current domain. The site’s written content was outsourced in the past, but new content hasn’t been added in about 8 months — a possible opportunity for the new owner. Shopify sales along with both the eBay and Walmart sales are all synced to and fulfilled by Amazon.

Buyers with experience in email marketing will be pleased to know that there is already an email list with nearly 7,000 subscribers included in the sale. Social media accounts for Facebook, Pinterest, and Instagram will also be included. The social media accounts currently aren’t responsible for much traffic to the website, but when combined with the existing email list and a powerful marketing strategy, these could be very valuable for the new owner.