EFP 152: Laura Roeder On Growing A SaaS Company

Justin Cooke

February 19, 2016

Today we sit down with Laura Roeder to discuss her incredible entrepreneurial journey.

Well known as a social media expert, Laura was able to turn her knowledge and course into a 6-figure-per-month SaaS company. I wanted to discuss with her how she was able to do that so we talked about her content marketing process, how she builds/scales teams, and has utilized process in her company to remove herself from the day-to-day operations.

The Edgar Story – Automation and Growth

If you’re building an online business and could use some inspiration AND strategic ideas for growth, you’re going to want to check this episode out.

Check Out This Week’s Episode:

Direct Download – Right Click, Save As

Topics Discussed This Week:

  • Edgar’s Entrepreneurial Story
  • Why bootstrapped vs. raising cash?
  • Product first or marketing channel(s) first?
  • Content marketing vs. social media marketing
  • The advantages and disadvantages in using “personality marketing” to grow your biz
  • What’s the end goal with Edgar?
  • How do expand the niche for Edgar to serve a larger market?


Spread the Love:

“Without customers the company doesn’t exist.” – Laura – Tweet This!

“If they’re paying to learn it they might be interested in a tool that does it for them.” – Laura – Tweet This!

“Sometimes you can’t track ROI, but in your gut you know it’s a good move for your business.” – Justin – Tweet This!

What do you think of Laura’s entrepreneurial journey? Are you using Edgar in your business? Let us know in the comments!

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