EFP 160: The Value Of A Steak Dinner

Justin Cooke

July 22, 2016

Running an online business, most of your focus is built around driving traffic, converting that traffic to customers, etc. You’re reviewing funnels, split-testing your offers, and generally taking a less engaged approach to doing business.

But that’s NOT the way business was done in the “old days”.

Steak Dinners and Relationships

Lately we’ve found ourselves much more focused on relationships than funnels and we wanted to talk about that on today’s show.

In this episode, we look at our methods for breaking down the value per customer and then look at four ways we use in-person meetups as part of our marketing efforts.

Check Out This Week’s Episode:

Direct Download – Right Click, Save As

Topics Discussed This Week:

  • What Is A New Customer Worth?
  • What Networking Approach Is Worth It?
  1. Community Events
  2. Community Meetups
  3. “Steak Dinners”
  4. Setting up our own Events/Meetups


Spread the Love:

“It’s not always directly tied to a deal. Sometimes it’s just strengthening the relationship.” – Justin – Tweet This!

“You gotta give yourself enough money to be able to fail a little bit.” – Joe – Tweet This!

Did you enjoy this episode? Head over to iTunes and leave us a review. We’d appreciate it and will mention on an upcoming episode!

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