Secrets to Flipping Websites – Selling Websites At A Premium On Flippa
While in college, I was fascinated with stories of stay-at-home mothers making thousands of dollars each month. These power sellers had learned the value of online auctions and the idea of making some extra cash was really appealing to me.
At the time, I was playing an online game called Star Wars Galaxies. (Yeah, I know…dorky) I found a way to quickly make in-game money that I could then turn into real life cash and around 90 minutes of “work” could earn me anywhere from $60 – $80. This later led to selling other items and this strategy eventually earned enough to happily keep our beer supply flowing and even take a trip to Vegas every once in a while.
While I never turned my eBay business into much more than that, some of the same principles I learned there apply extremely well to flipping websites and website flipping on Flippa specifically.
If you’re selling something of value, let the market determine the price
If you have a website that people truly want, you might feel it’s safer to include a reserve, start the bidding at a higher dollar amount, etc. If the site is earning, this is probably a bad idea.
By starting your website sale off at $1 without a reserve, potential buyers will appreciate your confidence, love the idea of getting a fantastic deal, and will bid accordingly. Starting the bidding off low will get your auction a ton of interest early on that it wouldn’t have otherwise
Golden Trifecta of placement for flipping websites: Featured, Most Active, and New Listing/Ending Soon
Starting off your auction at $1 is bound to draw some early interest when initially listed from people reviewing the “New Listings” section. This may get you a few bids early on as the early bidders show some interest. You’ll want these bids to be for lower dollar amounts so that they stack up the bids without reaching too high of an early price.
Towards the middle of the auction, there will be a lull when you’re no longer viewable in the “New Listings” section and this is also the time you’ll get contacted by buyers, hoping you’ll sell short. (Resist! You’ll get more bids later, for sure!) Hopefully, you’ll get enough bids to get your site seen on the first page of the “Most Active” section, a very high-traffic area and important to strategic website selling. (This usually requires 12-18 bids, depending on the particular day)
Now that you’re in one high traffic area, let’s go for another. Within 24 hours of your auction ending, go ahead and go for the “Featured” offer on Flippa.
This will put your auction on the first page of Flippa.com with quite a few bids and less than 24 hours left. This will create a sense of urgency in potential bidders, the social proof will be there with the number of bids, and they still have enough time to do their due diligence on your site(s) to make sure they like what you have to offer and everything is on the up and up. This should get you placed on the high traffic areas and get you the exposure you need to sell your auction for the best price.
Make sure your previous buyers are aware of your auction and get a chance to bid
If you deliver fabulous post-sale service to your buyers on your website flipping, they’ll confidently bid on your auctions again earning you repeat buyers. This is great for them because they know what they’re getting with you and are confident with your offers. This is great for you because you know there will be no problem with payment or worries that come with brand new bidders. You can build a list with Aweber for cheap or just maintain a list of your previous buyers and email them directly.
Overdeliver on content. Some buyers won’t care while others LOVE to dig through it
While some buyers won’t bother with all of your screenshots, content, etc. (One of our buyers made an impulse buy from an iPhone on the golf course) others will want ALL the details and if you don’t post them, they’ll ask for them in the comments. If they have to ask for this, that, and the other because you didn’t include originally it might turn other buyers off because it looks like you’re hiding something.
In addition to screenshots, videos, etc. also make sure that the written content is plentiful as well, giving you a better chance to get seen through Flippa’s search function. Check here for some great examples of titles for your Flippa auction.
If there’s something that seems a little odd with your website or auction, mention it directly and honestly. This keeps someone from having to bring it up later and wonder why you didn’t mention it and also, honestly, you’re not going to want to deal with a buyer that was tricked through omission into purchasing your site…it’s just not worth it or worth your reputation.
Finally, give them EVERYTHING they could want to know about you. We include our LinkedIn pages, our business website, AdSenseFlippers, our full names…everything. Think about it from their perspective…would you want to buy from someone who is intentionally hiding their identity or a site flipper who gives you everything and probably has a reputation to protect?
Break from the usual suspects and recruit website buyers outside of Flippa
Whenever we have a new website at auction on Flippa, we make a few changes on various sites. First, we put a link to the auction on Empire Flippers above the fold. Second we change our signature on sites like the WarriorForum to include a link to our auction on every one of our previous posts.
We’ll then search for related topics and answer questions that are related to a similar monetization method, buying websites, etc. to get additional exposure. This can get you traffic that’s outside of Flippa regulars and ensure you’ll get top dollar for your site flipping. Make sure you’re not spamming…delivering quality answers and content to people will tend to drum up more interest in your signature, anyway.
Have any website selling secrets you’d like to share? Let us know in the comments below! Happy site flipping!