How to Sell Your Website: A Step-by-Step Guide
Updated on September 7, 2026
Are you looking into how to sell your website?
You’ve come to the right place! We sell websites day in, day out, and we love it.
This post will explain some of the benefits of selling websites with us and the exact step-by-step process used to take you from listing to actual sale.
Some website sellers are a bit fearful about the process, but it’s not nearly as complicated as you might think. We’ve sold hundreds of sites since we’ve started and can make your first (second, third, etc.) sale as painless as possible. Blogging sites, e-commerce websites, and many other online businesses have been a great way to make money online for some time now. But they’re also increasingly a desirable asset that buyers are looking to acquire and pay a surprising amount of money for.
Here are a few of the benefits our sellers have mentioned:
- Competitive Multiples – Our buyers come to us because they’re looking for quality listings and they’re willing to pay a premium for them.
- Private Listings = Private Niches – Our buyers understand the value here…there won’t be dozens of copycats that come with publicly listed sites.
The reasons are simple – our buyers have come to expect high-quality online businesses for sale. All of our sellers and sites listed go through an extensive vetting process where not all sites can be listed. In fact, we reject around 90% of the sites that are submitted.
We do this to protect the buyers and the sellers that continually bring quality sites to us to sell.
This post is to help you better understand the types of sites we’re looking for and the requirements we use to vet the sites.
Click here to list your website for sale with us today
Alright, so let’s get you started selling sites with us.
What Sites Are You Looking For?
We have a diverse group of buyers looking to add to their portfolio.
Types Of Websites & Online Businesses
If you’re unfamiliar with what one of these is below, feel free to click on the link to a little “primer” article we’ve written on each type of online business model that we sell on our marketplace. We are interested in websites with the following monetization methods:
We Need:
- Google AdSense/Display Advertising Sites (Individual sites or packages)
- Amazon Affiliate Sites
- Affiliate Sites
- Dropshipping Sites
- eCommerce Stores
- SaaS Businesses
- Lead Generation Sites
- Amazon FBA
- Mobile Apps
- Productized Services
We Don’t Need:
- Non-monetized Sites or Blogs
- SEO/Linkbuilding Service Sites
- Social Media Like/Fan Sites
- Adult-Related Sites
- Gambling-Related Sites
- Payday Loan Related Sites
- Any sites promising cures through herbal remedies or other dubious claims
- Any sites related to hacking or other criminal activities
- Any site that sells physical products that are CBD or hemp oil related
We reserve the right to reject your business if it leans too closely toward any of the above.
Website & Online Business Revenue
We Need:
- Online businesses (FBA, eComm, Dropship, Info Products, KDP, Subscription, Service, SaaS, Affiliate, AdSense, Amazon Associates, Lead Gen, Amazon Merch, and Apps) – $2K/month profit avg. over the last 12 months (business needs to be 12-months old)
- $3,000 – $5,000 Per Month Businesses
- $5K – $20K Per Month Businesses
- $20k-$40k Per Month Businesses
- 50K+ Per Month Businesses
- All businesses will have a 2-month exclusivity period. One of the lowest in the industry
We Don’t Need:
- Sites Without Revenue
- Sites with Less than $3,000 Per Month in Net Profit over a 12-Month Average
How to Sell Your Website With Empire Flippers
The first step is to head over to our Sell Your Site page and submit your site with us.
Here’s the information you’ll want to have ready:
- Personal information (Name, email, social media profiles, etc.)
- Site/Business details (domain name, date purchased/created, site history, backlinking efforts, etc.)
- Last 6+ months of revenue details (gross monthly revenue, net monthly profit)
- Last 6+ months of expenses (COGS, Virtual Assistants, content, advertising, etc.)
We’ll also ask you for screenshots of:
- 3+ months’ worth of revenue proof
- Google Analytics / Clicky screenshot to verify website traffic
Once the order form has been submitted, a ticket is automatically submitted to Zendesk, and our team will get back to you as soon as possible. Sometimes they need more information about the site/seller, which may include:
- Additional or corrected screenshots
- Google Analytics access
- Clarification on revenue or expenses
- A quick call
Once our team has gone through all of their checks and verified the information, it is sent to our team for final checks and approval of the listing (2-4 days)
What Happens After Your Website Is Listed
Sit back and leave the heavy lifting to us!
We’ll promote your listing to our audience and buyers through our 480K+ strong email list, social media profiles, and blog posts. Our goal is to find your business a good home – someone who’s looking to add your exact site to their portfolio.
If your business qualifies, we’ll record a seller interview with you (audio only). Our buyers find these extremely helpful, and they help us attract more interested buyers to your listing. Examples here.
We’ll help with buyer vetting, communication, and negotiations. Ultimately, the decision to sell is up to you, but our job is to make that process as smooth and as painless as possible.
This is part of the reason we ask so many questions upfront – so you’re not stuck answering them over and over again from interested buyers! Our buyers have to submit ID and proof of funds before making an offer on your business. We take great care to perform the necessary due diligence in finding you serious buyers only.
The only thing you need to do is update your screenshots and revenue details every month so that we can publish those changes for interested buyers. Our team will remind you each month that your site is listed to update your information.
What Happens If Your Website Doesn’t Sell?
We’re so confident that we can sell your business, we only ask for a two-month exclusivity from the date of listing your site (unless otherwise agreed) to complete the sale. That’s one of the shortest exclusivity periods in the industry.
In the rare instance your listing goes past that, we’ll continue to promote your listing to our 90K+ potential buyers that visit our site every month.
What Happens After Your Website Sells?
Once the buyer has made payment and the funds have cleared, we’ll begin the process of transferring the site to the new owner. This is a service we offer that’s included with the sale, although some of our sellers would rather handle this portion directly.
Migration is an important part of the selling process, which requires experience. Our migrations team has vast experience, whether you’ve got a WordPress site, Shopify store, or anything else.
Once the site transfer has been verified by the buyer, we’ll release the funds to you. This usually takes just a couple of days once the site transfer is complete. Most deals will involve receiving the full asking price, but it’s common for larger deals to include an upfront lump sum followed by an earnout period.
You will be responsible for any bonuses like Skype calls, email support, or content that has been offered in the listing. Setting up the new business owner to succeed will be crucial to ensuring the deal goes through.
Frequently Asked Questions
How do I sell my website?
To sell your website, you’ll first need to understand what it’s worth, prepare your financial and traffic information, and decide whether to sell privately or through a website broker. If you use a broker, they’ll typically help with valuation, listing the business, finding and vetting buyers, negotiating the deal, and transferring the website to the new owner.
How much is my website worth?
A website’s value depends primarily on its profitability, financial history, growth, traffic quality, monetization, and how dependent it is on the owner. A valuation can give you an estimate of what your website could sell for based on its financial performance and other factors that buyers consider.
Where can I sell my website?
You can sell a website privately, through an online marketplace, or with the help of a website broker. The best option depends on the size and complexity of your business, how much work you want to handle yourself, and the type of buyers you want to reach.
Do I need a broker to sell my website?
No. You can sell a website privately, but you’ll be responsible for finding buyers, handling negotiations, completing due diligence, and managing the transfer yourself. A broker can handle much of this process for you and give you access to an established pool of buyers.
What information do I need to sell my website?
You’ll typically need financial records, revenue and expense information, traffic data, details about your monetization methods, and information about how the website operates. Having this information organized makes it easier to value your website and prepare it for buyer due diligence.
How long does it take to sell a website?
There is no fixed timeline for selling a website. The time required depends on factors such as the size and quality of the business, its asking price, buyer demand, and how quickly due diligence and the transfer can be completed. Well-prepared businesses with realistic valuations can generally move through the process more efficiently.
What happens after I sell my website?
After a deal is agreed and the buyer completes the required payment and due diligence, the website and its associated assets are transferred to the new owner. The seller may also need to provide a period of post-sale support, depending on the terms agreed with the buyer.
Use our Free Valuation Tool to get an estimate of your website’s value.
Where do I get started?
Click here to list your website for sale with us today
If you want some expert advice on how to get your business ready for sale, set up a free 30-minute call with our exit planning team. They’ll be able to tailor an exit plan to your specific business that maximizes your valuation.
Discussion
Is that site favor for eCommerce platforms and how much you charge in the exchange of displaying eCommerce site in the Auction.
Hey Fadella,
We charge a $297 first time seller fee that covers our vetting costs. For repeat sellers we have a $97 listing fee. Upon the successful sale of your business, we then collect a 15% commission fee (that buys you our skills as negotiator, using our pool of buyers, and our marketing talents to make sure your business finds the right buyer)
Every thing is good except 297$ for listing site. i don’t think if web masters happily give you this amount. as i knwo my self , i wanna sell a site and a android gaming app. but $297 are stopping me to do business 🙁
Hey Tayyab, if $297 is too much for you currently I would suggest to double down and keep building up the business to a bigger point when it is making more sales so the first time listing fee won’t be that much of a negative for you.
Hope your business keeps going up!
Thanks for sharing this Information… I was referred by a friend of mine.. AS i told him that i want to sell one of my sites and he just gave me ur link… Now i know i can easily sell my site here for good amount of money..
I’m looking to sell my website which makes over $1,000/ month. However, I don’t own the site’s infrastructure- I only upload content and maintain the mailing list. The new buyer would enter a relationship with the person who controls the format and programming, like buying into a franchise, and they would pay a monthly fee. I am selling the domain name, the brand, the 8,000 plus email list and possibly a mobile app independent of this arrangement. Would this scenario make sense for sale through you or is it too complicated? Again, the buyer would not be able to control the look, the format, any aspect of programming or the way the ads are positioned. Thanks beforehand!
Hey Bibi,
It’s an interesting situation. How do you not control the site’s infrastructure? What if that 3rd party were to remove your access and/or take it away? It sounds like that might be a bit of a problem for a buyer.
The best way to check to see if we can sell is to submit. If we’re not able to list/sell we’ll refund you the listing fee, no worries.
Hello Guys, do you accept product review blogs? I have a blog that reviews different type of products in the health niche, and I have about 15 keywords ranking on page 1 to 3 of google.
Absolutely, we have sold many products review blogs before. Submit away. It all comes down to net profit.
Just bought a Premium Broker Package. This is my 1st time selling a website, I’m so excited 😀
Boom – we’re excited for you! Hope this passes our vetting process so that we can help you get it listed/sold!
Do you guys allow clickbank sites?
Sure! We will just need proper documentation of revenue, including screenshots or video of the earnings.
15% commission is charged for both premium and basic package even if the site sells within 60 days ? or only for the ones you promote through flippa
That’s correct – 15% is charged for both, even within 60 days.
If the listing goes to Flippa, we take Flippa’s fees off the top and apply our 15% to what’s left over.
Hi Justin,
Great site and I was led here by the 45 experts blog that Gilbert did. I have a particular interest because I have an E-commerce site with drop shipping. It’s a really nice website and I paid a fortune to have it built and it’s been sitting for a couple of years, however, there is no income because I’ve let it sit. Any suggestions?
Thanks for the great info!
Geri Richmond
Hey Geri,
A site that’s not earning isn’t worth much, unfortunately. Here’s a post we wrote tackling the subject:
https://empireflippers.com/site-selling-gone-wrong/
If you really want to continue to build it out, you’re probably going to have to do the hard work of promoting and expanding it yourself. Alternatively, you could try to find a strategic partner that can take on some of the tasks, but they might be better off starting from scratch on their own and owning 100%, of course.
Hey Guys, I’m looking at selling a whole lot of sites through you guys this year! Stoked that you’re expanding the brokerage part of your business. Few questions:
1. Are you no longer excepting sites with earnings below $100/month? Any suggestions of brokers to sell those kinds of sites ($80/month average lets say)? Or is flippa the best option maybe (even with their obnoxious commissions increase)?
2. I noticed not all sites on the marketplace are priced 20x their 30-day earnings…. Some of my sites have very seasonal earnings: Christmas time, or summer time for example. Are you guys developing some practical ways to price these sites? Doesn’t seem to make sense to price sites 20x the past 30 days if those 30 days are outliers in the long-term earnings of the site. Wouldn’t want a buyer to feel ripped off if he bought at its peak seasonal month and then the earnings went right down, but also wouldn’t want to sell a site during its low season. Know what I mean?
Hey Josh,
Valuation is a tricky subject – the case you’ve pointed out is just one of many that tend to pop up.
Right now, we’re basing sales price off 20 X monthly net profit. We typically take an average of monthly net profit off the most previous 90 days to get our figure. In some instances (certain premiums, high-$$ sites, etc.) we’ll take an average of the last 12 months and base the 20X price on that average monthly net.
We’ll take sites that are earning $80-$100 per month (We have buyers looking for those sites right now, actually) but because we charge our fee to list your actual net multiple goes down. Below $70/month or so and it’s probably not worth listing with us.
Yeah cheers man. Makes a lot of sense. After I wrote the comment I read one of your posts on strategic website purchasing which made me think a lot about different aspects and complications of valuation. I’m sure you guys think a lot about this as brokers. I think an average of the past 3 months might work really well for most of the types of sites I’m building.
Thanks for explaining the thinking behind not brokering sites below $70/month. Makes sense.
I can’t get the real suggestion about our site to sell. you have given a idea.
Thanks
Awesome, Barik – glad to hear it!
Hey Joe and Justin, I’ve been looking at buying some of your guys’ sites and really like the idea of the confidential listings and that you guys look over them.
One grip I have about it though is that you guys only list seo stats (ranking) for the exact match keyword if the site’s domain is an EMD. How come you guys don’t provide that info for the highest traffic keyword for non EMD sites?
That’s good feedback and something we should implement in the future. Currently, the marketplace uses some legacy code the assumes an EMD so using non-EMD stats is something we have to update manually.
Cool. Yeah, more info the better as long as the niche and URL are still private. It would also be nice to see the distribution of traffic sources (organic search, social, referral, etc) in percentages, too!
Another great suggestion, Reggie. When we revamp our lightbox and the data it shows, having a breakdown and %’s for each category is something I definitely think we can/should add!
Thanks guys! Looking forward to how it proceeds
Great offer!! do you buy sites that are monetized by adsense that are in the coupon niche? i have a few a would like to sell? 😀 most are earning around $400 per month with potential to make a lot more!
Sure Paul, we’ve sold sites in the coupon niche before. You’ll have to pass the regular vetting process of course.
thanks thats not a problem,, im signing up now! also the process of selling the site does it take 1-4 weeks for $100 – $500 Per Month Sites is that start to finish?
I guess it depends when you consider the “start” date. A lot depends on how much data you have and how quickly you get it to us (i.e. screenshots and Google Analytics access). Usually sites with a sales price less than $5k sell very quickly while $5k-15k take a couple of weeks.
i was referring to the start being the start of the vetting process 🙂 yes iv got all of that downloaded and ready.. il sign up and take things from there..
look forward to do business with you’s!
Love this 😀 I’m building lots of new sites so maybe in the next 3-6 months I’ll have to use your service 😀
Nice, Tung!
We’d be happy to help you sell your site(s)…should be fun! 🙂