EFP 115: Building An eCommerce Brand From Scratch

Justin Cooke

November 8, 2014

eCommerce stores aren’t the easiest websites to build, but they can be really profitable if executed well. There are plenty of online courses that will help beginners get started.

Introducing Mark Brenwall and Creating an eCommerce Brand

Today, we sit down with Mark Brenwall to discuss his transition from buying and selling niche sites to building an eCommerce brand from scratch.

We’ll be digging into Mark’s process for niche selection, traffic strategies, and we’ll be sharing behind-the-scenes numbers on his budding eCommerce business (grossing over 11K/mo.)

Check Out This Week’s Episode Here:

Direct Download – Right Click, Save As

Topics Discussed This Week Include:

  • Mark’s sales, margins, and costs for running his store
  • How Mark found his niche
  • Why Mark sources his products directly instead of drop shipping
  • Traffic strategies to growing an eCommerce store
  • Tips for beginners looking to get started
  • Recommended reads for beginners


Spread the Love:

“Google is really a fickle bitch. Penguins and pandas and all kinds of things.” – Justin – Tweet This!

Do you have any questions for Mark on how he grew his eCommerce business? Hit him up in the comments!

Make a living buying and selling websites
Sign up now to get our best tips, strategies, and case studies
Leave a comment
  1. Suresh says:

    All the American Guys and Australian Guys going to China. Stop using these kinds of words Justin and Joe. You guys are getting more more racists hating people from non english speaking countries.

  2. Cody says:

    Great episode. My favourite so far.
    I love Marks approach of selling product he didn’t own on ebay to test his idea.
    I know this isn’t a show on Facebook marketing, but I really wanted to hear more about how he was getting so many likes on his page in the early days. Mark mentioned he was getting likes for 3/4cents.
    If you guys had to recommend a Facebook advertising course/expert to follow, who would it be?
    Cheers and keep up the awesome podcast.

  3. rj cid says:

    I digs what you guys do! I am saving up to purchase a site. Currently I have a handful that make me a bit over 1K. I am launching an authority site and will be looking to open a store after listening to your episodes.

    A comment: I help run sites and although I get paid for this, however I feel far from having a full grasp on the business of running a site. I heard your talk with Chris Yates and it sounds like you should have a good know-how of different affiliate programs, selling advertising etc… I would like to get this experience before actually purchasing a site and then learning.

  4. Jim says:

    Terrific podcast!

    Mark / Justin provide a great discussion of his private labeling (branding) journey.

    From identifying a customer pool of individuals with similar intersts, to pilot testing selling to that market pool with someone else’s product, to developing his own branded product to that proven sales model. Mark also discusses benchmarks that he used to measure his success along the way.

    Finding a customer need and filling that need… Business Fundamentals 101… Mark provides simple/clear answers to developing and sourcing a sales channel with solid profit margins.

    Well done!


  5. “Google is really a fickle bitch. Penguins and pandas and all kinds of things.”


Leave a Reply

Your email address will not be published. Required fields are marked *

Have a site to sell?

Click here to find out how much your website is worth

Sell Your Site