Niche: Supplements

Listing Details

This fast-growing DTC supplement brand operates in the health and wellness category, built around a portfolio of ingredient-focused products with strong repeat purchase behavior and a subscription-driven revenue model. Launched in 2025, the business has demonstrated rapid early traction, with approximately 51% of revenue generated from recurring subscriptions. The brand benefits from attractive unit economics, including gross margins exceeding 80%, and is supported by a proven Meta-driven acquisition engine that consistently drives customer acquisition and growth.

The business operates with a lean, asset-light structure designed for scalability and efficiency. All products are manufactured through a single, reliable supplier in Hong Kong/China and fulfilled via a third-party logistics partner using a just-in-time model. This approach minimizes working capital requirements and eliminates the need for inventory handling by the owner. Orders are automatically routed from the Shopify store to the fulfillment partner, who manages production coordination, packing, and global shipping.

Owner involvement is limited to approximately 5–10 hours per week and is focused on high-level oversight rather than execution. Responsibilities include monitoring advertising performance (CPA, MER, conversion rates), coordinating with the media buyer and creative team, reviewing campaign performance, and making strategic scaling decisions. Day-to-day operations—including paid media execution, creative production, fulfillment, and customer support—are handled by a small team of contractors and external partners, supported by structured workflows and communication systems.

With strong fundamentals in place, the business offers clear and actionable growth opportunities. These include launching on Amazon, improving owned channel performance through email and SMS marketing, optimizing subscription retention, and enhancing fulfillment through faster domestic logistics. With its recurring revenue base, scalable acquisition engine, and low operational complexity, the brand represents a compelling, cash-flowing opportunity for a performance-driven operator seeking both immediate returns and long-term growth potential.

Please note that this is a co-broker deal. Your unlock request will be forwarded to the broker on this deal and all materials have been prepared by the broker.