Niche: Beauty

Listing Details

This fast-scaling, subscription-first DTC ingestible beauty brand operates in a high-growth segment, built around a differentiated product that removes friction associated with traditional alternatives. Launched in mid-2025, the business has rapidly grown to approximately $2.2M in revenue and ~$609K in net profit (~28% margins) within its first 10 months. The model is heavily driven by recurring revenue, with approximately 56% of total sales generated from subscriptions and supported by a base of ~4,700 active subscribers. Strong unit economics, including an LTV/CAC ratio of approximately 4:1, underpin a highly efficient growth engine powered primarily by Meta advertising.

The business operates with a lean, asset-light structure designed for scalability. Manufacturing is handled by a single supplier in China under an exclusivity agreement, while fulfillment is managed through a third-party logistics partner (DayOne), with inventory distributed across China and a U.S.-based warehouse. The just-in-time inventory model, combined with short production lead times, minimizes working capital requirements and eliminates the need for owner involvement in inventory handling.

Owner involvement is limited to approximately 5–10 hours per week and is focused on high-level oversight rather than execution. Responsibilities include monitoring advertising performance (CAC, MER, conversion rates), reviewing key business KPIs, coordinating with the 3PL and customer support, and making strategic decisions around budget allocation, creative direction, and growth initiatives. Day-to-day operations—including fulfillment, customer support, and elements of marketing execution—are handled by external partners and a small support structure, ensuring a highly transferable and low-maintenance setup.

With strong early traction and a recurring revenue foundation, the business offers clear and actionable growth opportunities. Expansion into Amazon and TikTok Shop, improved lifecycle marketing through email and SMS, and further development of U.S.-based fulfillment all present significant upside. With proven demand, scalable acquisition, and a capital-efficient structure, the brand represents a compelling, high-margin opportunity for an experienced operator to accelerate growth.

Please note that this is a co-broker deal. Your unlock request will be forwarded to the broker on this deal and all materials have been prepared by the broker.