Niche: Supplements

Listing Details

This fast-growing, subscription-first DTC men's health supplement brand was launched in 2025 and has quickly scaled to approximately $2.9M in trailing twelve-month revenue with ~$752K in net profit (~26% margins). The business is built around a high-converting oil-based formulation, supported by strong unit economics with LTV exceeding 2x CAC. Approximately 53% of total revenue is driven by recurring subscriptions, creating a predictable and growing revenue base.

The company operates with a proven Meta-driven acquisition engine, supported by a structured creative testing process and consistent campaign optimization. Despite its rapid growth, the business remains lean and asset-light, with no inventory held by the owner. Products are manufactured by a primary supplier in Hong Kong and fulfilled on demand through a third-party logistics partner, resulting in minimal working capital requirements and efficient global order fulfillment.

Owner involvement is limited to approximately 5–10 hours per week and is focused on high-level oversight rather than operational execution. Responsibilities include reviewing advertising performance (CAC, MER, conversion rates), guiding creative strategy, monitoring subscription performance, and coordinating with external partners. Most operational functions—including fulfillment, logistics, and order processing—are fully outsourced, allowing the business to run efficiently with minimal day-to-day input.

With no current presence on Amazon, limited lifecycle marketing, and several underutilized acquisition channels, the business presents clear and actionable growth opportunities. Additional upside exists through expanding into marketplaces such as Amazon, scaling TikTok and other paid channels, improving retention through email/SMS flows, and optimizing fulfillment through domestic 3PL solutions. This represents a scalable, high-margin subscription platform with strong fundamentals and significant room for expansion under new ownership.

Please note that this is a co-broker deal. Your unlock request will be forwarded to the broker on this deal and all materials have been prepared by the broker.