Niche: Supplements

Listing Details

Founded in February 2024, this is a fast-growing eCommerce supplement brand built around a clean, proprietary formula and supported by a high-efficiency paid acquisition engine across Meta, Google, and Amazon. The business has quickly expanded into multiple international markets, including the UK, UAE, and the United States, with strong traction—particularly in the UK, where organic and direct traffic alone contributes approximately 32.5% of total revenue. The brand also benefits from a growing subscription base, with over 1,500 active subscribers, a 3:1 LTV/CAC ratio, and clear recurring revenue dynamics.

Operations are lean, fully outsourced, and designed for scalability. Inventory is manufactured by 1–2 reliable suppliers in China and shipped directly to a 3PL for DTC fulfillment or to Amazon FBA for marketplace sales. The owner does not handle inventory at any stage. Fulfillment, customer support, and logistics are managed by third-party providers, while paid media, creative production, and operational support are handled by a small group of contractors working on flexible arrangements. This asset-light structure, combined with documented workflows, makes the business highly transferable with low operational complexity.

Owner involvement averages approximately 10 hours per week and is focused on high-level oversight rather than execution. Responsibilities include monitoring paid acquisition performance, reviewing key metrics such as CAC, MER, and conversion rates, coordinating with external partners on campaign adjustments, and managing inventory planning. Weekly and monthly activities center around financial review, scaling decisions, supplier coordination, and identifying growth opportunities across products and channels.

The business presents a clear and executable growth roadmap. Significant upside exists through expansion into TikTok Shop, further scaling in the US and Canada, entering retail distribution, optimizing subscription retention and cancellation flows, and increasing product range. With strong early traction, a scalable acquisition engine, recurring revenue foundation, and untapped channels, this represents a high-quality, multi-market supplement brand with meaningful growth potential under new ownership.

Please note that this is a co-broker deal. Your unlock request will be forwarded to the broker on this deal and all materials have been prepared by the broker.