Apparel & Accessories
Apparel & Accessories
Business Started
1st of December, 2019
(5 years 10 months old)
Assets Included in the Sale
- Primary domain and all site content/files
- Amazon Seller Central account (with x SKUs)
- Brand Registry
- GS1 Account
- Supplier Relationships
- Social media accounts/pages (TikTok)
- Trademarks
- Copyrights
- Shopify Account
Listing Details
Established in the apparel and accessories niche, this Amazon FBA brand specializes in high-quality shoe cleaning accessories that have earned strong market traction across Europe. The brand currently offers 8 SKUs, providing a focused yet diverse range of products that meet customer needs across multiple subcategories. With over 2,000 reviews averaging 4.3 stars, the brand has built a solid reputation for quality and reliability. Sales are diversified across major EU marketplaces, led by Germany (41.6%), the UK (16.6%), France (14.5%), Italy (13%), and Spain (8.9%), ensuring broad geographic coverage and steady revenue streams.
Financially sound and operationally efficient, the business runs at 12.3% net margins, with a TACoS of 21% and COGS at just 11%. Products are sourced from three reliable suppliers in China, stored at the seller’s own warehouse, and then shipped to Amazon FBA warehouses. A small portion of sales also comes through Shopify, fulfilled directly by the seller.
The owner spends roughly 12 hours per week managing PPC campaigns, overseeing inventory, and handling research and development, making this a lean and manageable operation. With 8 proven SKUs, strong brand credibility, and solid infrastructure, the business is well-positioned for continued growth through SKU expansion, Shopify scaling, and geographic diversification into new markets.
*Inventory is not normally included in the list price; further details can be provided to Unlockers.
Earnings
Site Traffic
We have no data for this site
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Opportunities
- Expanding to the U.S. Market – Launching the brand in the U.S. to tap into a large, high-demand customer base and diversify revenue.
- Leveraging Paid Social – Using Meta Ads and TikTok Ads to drive traffic and conversions through the Shopify store, focusing on user-generated content (UGC) for authenticity and engagement.
- Growing on TikTok Shop – Building a presence through original short-form content and partnerships with TikTok affiliates to boost exposure and sales.
Risks
- An increase in Amazon ad pricing could make the ads unprofitable.
- Amazon can suspend or cancel your FBA account due to a breach of its terms of service (ToS).
Work & Skills Required
- Checking & Organizing Shipments – Spending approximately 3 hours per week, reviewing and coordinating inventory shipments to Amazon warehouses (performed weekly).
- PPC Management – Spending around 5 hours per week, monitoring and optimizing ad campaigns on a daily basis.
- Supplier & Freight Communication – Spending 1 hour per week on average, coordinating with suppliers and freight partners (monthly check-ins).
- Research & Development – Spending 3 hours per week, focused on identifying and testing new product opportunities (weekly activity).
Seller Support Includes
The Seller is willing to offer 60 days of email support and/or calls to ensure a smooth transition for the Buyer.
Reason for Sale
The Seller wishes to exit the business to use the funds, and time, to grow another business in the same niche (an app and website).
Other Information
Work Required Per Week: 12 Hours
Private Blog Network (PBN): No
Domain Type: .com
Platform: Amazon, Shopify
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