Niche: Sports

Listing Details

This listing is for an affiliate and Amazon Associates business created in June 2019 in the sports niche. The WordPress site features reviews for certain modes of transport. The business has shown strong recent growth in both traffic and revenue and is built on an expired domain. Affiliate revenue is diversified over several different offers and minimal work from the Seller is required to maintain the business.

The business earns through several different affiliate offers (71%) and Amazon Associates (29%). The main traffic channels are organic search (~90%), direct (~9%), and referral (~1%). This comes from the US (~54%), GB (~22%), and CA (~5%).

The Seller spends between two and ten hours a week on the business. Tasks can include keyword research, monitoring the writers, and building links. New content is added infrequently, most of the content that exists on the site was posted in the early stages with some months having 5-10 articles posted.

All content has been outsourced to writers. The Seller would be willing to pass on their details to a Buyer. The Seller also has new keywords that they could give a Buyer, posting regular content could help to grow the site even further.

White-hat link building has been done through outreach including guest posting and skyscraper campaigns. Through this process alone the Seller has built 38 links over the past few months.

A site audit is in the process of being completed. This will provide a Buyer with information on which existing content would benefit from being updated.

The niche is summer seasonal and received a big spike during the pandemic but the niche as a whole is on an upward trend.

*The site earned Amazon CA & UK revenue via OneLink which tracks revenue for 3 sites in total using the same tracking IDs. The figures in the P&L are estimates of what the seller believes this business earned. As we cannot attribute the exact amounts that each site earned, the Amazon CA & UK revenue in the P&L is not counted in the total revenue or net profit. Screenshots of the total Amazon CA & UK revenue can be found in the ‘Earnings’ folder.

**We’ve decided to use a 6-month average of net profit for the valuation because we felt that a 12-month average did not accurately represent the current state of the business.