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Health & Fitness

For Sale

Health & Fitness

Listing Price $191,139
Monthly Multiple 35x
Pricing Periods 8 Months
Brand Registry No
Avg. Monthly Profit $5,461
Avg. Monthly Revenue $5,590
Profit Margin %

Business Started

1st of January, 2013
(10 years 2 months old)

Assets Included in the Sale

  • Included in the sale of this business are the domain, site content including a backlog of 80+ unpublished pieces of content, hosting, social media accounts (Twitter and Facebook), and an email list (ActiveCampaign) with about 3,000 subscribers.
Listing Details

This listing is for an affiliate business created in January 2013 in the supplements niche. This authority site earns its money by reviewing various health supplements and receiving a commission from sales as an affiliate. Traffic for the site was up 168% year-over-year in September 2017 and the new owner can grow even more with the backlog of  80+ unpublished articles targeting high volume, low competition keywords included in the sale.
Included in the sale are social media accounts for Facebook (~400 followers) and Twitter (~2,500 followers) that are responsible for roughly 5-7% of traffic to the site.
The included email list has about 3,000 subscribers that serves as a valuable asset to the business. It has an autoresponder for an exit intent popup, which sends an email with affiliate links. There is also an autoresponder “welcome” sequence for people who opt in on the home page (a “welcome” email + one follow-up with top content). The seller also tries to send out an email once every week or every other week with any new coupon codes or new content, although there have been periods of a month or two without emails.
The seller has been link building on a regular basis using blog outreach and guest posts, getting about 20-25 links each month since January 2017. The seller stopped building links for 3-4 weeks in May 2017 when the site was hit with a manual penalty.
*During the summer of 2016, the seller added about 65 very long form guides targeting keywords in the niche. Traffic took off, but the site was hit with a rich snippet penalty in May 2017. The seller removed the snippet from all but a couple of posts and traffic has mostly recovered since then. Some big keywords that lost top rankings are still ranking around the bottom of the first page of search results.
**This site has 4 PBN links active. Although the PBN is not included in the sale, the links remain active.
***The seller purchased the site in 2013 and changed the domain from a .org to a .com. There are 301 redirects for affiliate links and to update pages to new URLs.
****Two of the main affiliate programs only pay out in Bitcoin. Alternative currency payouts are not available.

Gross Revenue
Net Profit
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Site Traffic
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Unique Users
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Ahrefs Analytical Data
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Seller Questions & Answers
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  • Targeting new niche-related keywords with good metrics, but low competition
  • Posting backlog content that was written, but never posted
  • Creating content around vendor reviews
  • Implementing display ads (The seller started display ads last summer, and revenue went up about significantly overnight. However, they decided to take them down with Google updates like Panda threatening to slap ad-heavy content sites.)
  • Considering paid links or guest posts (1-3 requests come in per day)
Work & Skills Required
  • The seller spends about an hour or less each week checking affiliate revenue, updating plugins/software/comments, publishing a few posts per month, and scheduling emails.
Seller Support Includes

The seller is willing to offer 1 Skype call and 30 days of email support.

Reason for Sale

The seller is looking to sell this business to focus on other projects.

Other Information

Work Required Per Week: 1 Hours

Private Blog Network (PBN): Yes

Domain Type: .com

Platform: WordPress

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