Another month has come and gone and we wanted to once again share with you our numbers for the month of November, 2012. This information stems from a proven belief that transparency in business is the best practice for us and a hope that sharing our numbers with you, warts and all, will help you learn and grow as you continue to build your business. We’ll go through all of the details below, but if you’re looking for a total we brought in a total of $16,124.58 to AdSense Flippers for the month of November…not bad, eh?
As 2012 draws to a close, Joe and I have had considerable time to reflect on our business over the last 12 months. There were quite a few goals we were looking to accomplish in 2012 and many of them we met and even exceeded in some cases. (more on that in a later post) It helped that we had a pretty clear vision of where we wanted to go this year, based on a careful planning process we went through last December, but we’re feeling much less confident about what we’d like to accomplish in 2013 as we look forward.
We have a choice on what type of business we want to have at the end of 2013. What will it look like? Who will be involved? What will our day-to-day be like both individually and as a team? What about 2014? 2015? These are questions we don’t have clear answers to…and is something we need to remedy in the very near future.
More on that in a future post. For now, let’s dig into the numbers.
Quick Note: We’ve already met our goal for donations on the Christmas Gift Giving Project! That said, the need here is overwhelming and we’re happy to take on more! 100% of the donations go to presents for the kids. You can find out more about the project (and have a chance of winning a niche site from us) by clicking here…or you could just
Our traffic dipped a bit in November to 19,219 visits from 22,203 the previous month. We didn’t have any stand-out posts that drove in a bunch of traffic like we did in October and our overall traffic was a bit more balanced. We’re expecting the traffic to again be lower in December as everyone prepares for the holidays and we’ll likely be putting out less content through the month as well.
We have quite a bit of content that we’re working on, including a series about recovering from the EMD Update, but we’ll most likely be waiting to get through December to put some of it out. Here are the most popular posts in November:
We saw a bump in podcast downloads for November, 7,986 downloads as compared to 6,949 the previous month. This was likely due to us releasing two new episodes this month, (AFP 32 – Leveling Up Site Content and AFP 33 – Niche Sites Are Not A Business)
We’re excited about some of the interviews and content we have prepared for the coming weeks and plan to continue the podcast as we head into 2013.
November was a remarkable month for us in regards to our AdSense earnings. After taking quite a hit the previous month, we saw some bounce-back in November, bringing in a total of $2,787.69. Our worst day was November 6th at $59.23 and our best day was November 26th at $148.58.
You’ll see a notable increase from the beginning through the end of the month with a slight drop-off at the very end once we’d sold some of our sites. The growth has remained consistent into December, but we’re expecting our reduced site-building to start impacting revenue January through March.
After not selling any sites in October, we were keen on “getting back to business” once the dust had settled and we’d determined which sites were hit in the previous update and which were not. We went through two rounds of site sales in November on our Buy Our Sites page and pulled in a total of $11,896.76 for the month.
We have various sites that are currently “on hold” and cannot be sold due to some testing we’ve been doing. We’ll continue to hold these sites until we complete the tests, selling off some of the newer sites that have popped up in recent weeks/months as strong earners.
Our affiliate sales held pretty steady, pulling in a total of $1,090.13 for the month. A good portion of that came in from our sales of LongTailPro, but sales at HireWriters.com have gone up quite a bit, as have our Kindle sales of “Building A Niche Site Empire”.
We have no major changes planned in this area for the next few months, other than a site-redesign that might better funnel our traffic. I’d really wanted to do some in-depth reviews on exactly how we’re using some of the tools and software, but I have limited time and figure it’s better focused on higher-value areas of our business.
Sites Created: 5 (141 last month) Note: The domains purchased in October were created through Oct/Nov.
AdSense Earnings: $2,787.69 ($1,952.19 last month)
Flippa Sales: $0.00 ($0.00 last month)
Private Sales: $11,896.76 ($0.00 last month)
Niche Site Gold: $50.00 ($0.00 last month)
Consulting: $300.00 ($1,000.00 last month)
Total Affiliate Sales: $1,090.13 ($962.23 last month)
Total Income: $16,124.58 ($3,914.42 last month)
I hope you find this November report useful! Want to hear a bit more from us? You can sign up for email updates, check us out on Facebook, or say Hi on Twitter! How did things work out for your business in November? Let us know in the comments below!