You're using an outdated browser. Please upgrade your browser to improve your experience and security.

Income Report – November 2012

Justin Cooke Updated on February 29, 2020

Income Report - November 2012

Another month has come and gone and we wanted to once again share with you our numbers for the month of November, 2012. This information stems from a proven belief that transparency in business is the best practice for us and a hope that sharing our numbers with you, warts and all, will help you learn and grow as you continue to build your business. We’ll go through all of the details below, but if you’re looking for a total we brought in a total of $16,124.58 to AdSense Flippers for the month of November…not bad, eh?

As 2012 draws to a close, Joe and I have had considerable time to reflect on our business over the last 12 months. There were quite a few goals we were looking to accomplish in 2012 and many of them we met and even exceeded in some cases. (more on that in a later post) It helped that we had a pretty clear vision of where we wanted to go this year, based on a careful planning process we went through last December, but we’re feeling much less confident about what we’d like to accomplish in 2013 as we look forward.

We have a choice on what type of business we want to have at the end of 2013. What will it look like? Who will be involved? What will our day-to-day be like both individually and as a team? What about 2014? 2015? These are questions we don’t have clear answers to…and is something we need to remedy in the very near future.

More on that in a future post. For now, let’s dig into the numbers.

Quick Note: We’ve already met our goal for donations on the Christmas Gift Giving Project! That said, the need here is overwhelming and we’re happy to take on more!  100% of the donations go to presents for the kids.  You can find out more about the project (and have a chance of winning a niche site from us) by clicking here…or you could just donate here!

Traffic To AdSenseFlippers

Our traffic dipped a bit in November to 19,219 visits from 22,203 the previous month. We didn’t have any stand-out posts that drove in a bunch of traffic like we did in October and our overall traffic was a bit more balanced. We’re expecting the traffic to again be lower in December as everyone prepares for the holidays and we’ll likely be putting out less content through the month as well.

AdSense Flippers Analytics November 2012

AdSense Flippers Analytics November 2012

We have quite a bit of content that we’re working on, including a series about recovering from the EMD Update, but we’ll most likely be waiting to get through December to put some of it out. Here are the most popular posts in November:

Podcast Statistics

AdSense Flippers Podcast Downloads November 2012

We saw a bump in podcast downloads for November, 7,986 downloads as compared to 6,949 the previous month. This was likely due to us releasing two new episodes this month, (AFP 32 – Leveling Up Site Content and AFP 33 – Niche Sites Are Not A Business)

We’re excited about some of the interviews and content we have prepared for the coming weeks and plan to continue the podcast as we head into 2013.

AdSense Earnings

AdSense Revenue November 2012

November was a remarkable month for us in regards to our AdSense earnings. After taking quite a hit the previous month, we saw some bounce-back in November, bringing in a total of $2,787.69. Our worst day was November 6th at $59.23 and our best day was November 26th at $148.58.

You’ll see a notable increase from the beginning through the end of the month with a slight drop-off at the very end once we’d sold some of our sites. The growth has remained consistent into December, but we’re expecting our reduced site-building to start impacting revenue January through March.

Site Sales

After not selling any sites in October, we were keen on “getting back to business” once the dust had settled and we’d determined which sites were hit in the previous update and which were not. We went through two rounds of site sales in November on our Buy Our Sites page and pulled in a total of $11,896.76 for the month.

We have various sites that are currently “on hold” and cannot be sold due to some testing we’ve been doing. We’ll continue to hold these sites until we complete the tests, selling off some of the newer sites that have popped up in recent weeks/months as strong earners.

Affiliate Sales

Our affiliate sales held pretty steady, pulling in a total of $1,090.13 for the month. A good portion of that came in from our sales of LongTailPro, but sales at have gone up quite a bit, as have our Kindle sales of “Building A Niche Site Empire”.

We have no major changes planned in this area for the next few months, other than a site-redesign that might better funnel our traffic. I’d really wanted to do some in-depth reviews on exactly how we’re using some of the tools and software, but I have limited time and figure it’s better focused on higher-value areas of our business.

Interested in Buying or Selling? Click to Create Your Account


Sites Created: 5 (141 last month) Note: The domains purchased in October were created through Oct/Nov.

AdSense Earnings: $2,787.69 ($1,952.19 last month)

Flippa Sales: $0.00 ($0.00 last month)

Private Sales: $11,896.76 ($0.00 last month)

Niche Site Gold: $50.00 ($0.00 last month)

Consulting: $300.00 ($1,000.00 last month)

Total Affiliate Sales: $1,090.13 ($962.23 last month)

Total Income: $16,124.58 ($3,914.42 last month)

I hope you find this November report useful! Want to hear a bit more from us? You can sign up for email updates, check us out on Facebook, or say Hi on Twitter! How did things work out for your business in November? Let us know in the comments below!

Make a living buying and selling websites

Sign up now to get our best tips, strategies, and case studies


  • Alex says:

    Wow that’s awesome guys, big improvement compared to last month!

  • No stats on IntelliTheme sales?

    • JustinWCooke says:

      Damn…you noticed! 🙂

      Actually, Joe and I discussed and we thought we’d keep that off the reports for AdSense Flippers…treating it as its “own business”. That may change…we’ll see!

  • Hi guys !

    I bet now that EMD-update-the-sky-is-falling stuff feel pretty far away.

    Glad to see your report. Keep on the good work.

    Be healthy and smile.

  • John Elder says:

    Congrats, glad things are looking up!

  • Awesome month guys!

    I was also looking forward for the IntelliTheme stats.

  • earn money with John says:


    great helpful post

    without being to nosey would be intersted in what costs per month are but that may be a pm .

    I dont know anybody else doing this

    will be massivlely keen to hear your plan for next year


    All the best for Chrimbo


  • Jon says:

    Hey Guys,

    I’m glad you kept Intellitheme stats out of the report. I’m sure you did well, but it’s not part of your Adsense Flippers model. Frankly, any IM’r posting income reports should restrict reports to their non MMO businesses. Otherwise it’s like “hey we made $30K, $25K of which we made off of this blog (i.e. you, our readers) telling you how we made $5K.” Doesn’t make sense.

    I’m all for sharing the IntelliTheme stats, but am more interested in the numbers from your main business model.

    • JustinWCooke says:

      Awesome, Jon…

      We don’t share our revenue from our outsourcing company either. We considered it, but ultimately thought being completely transparent with our clients, their costs, their use of outsourcing, etc. wouldn’t be fair to them or a good idea for us, most likely.

  • Hi

    A good month on site sales and good to see adsense recovering somewhat.

    I see you build just 5 sites in the month, Are you yet in a position to expand on your “current/new” strategy? I assume (always dangerous) that your changing the domain selection process at least.

    regards and have a great Christmas in the sunshine 🙂

    • JustinWCooke says:

      Hey Steve,

      Actually…last month’s site creation numbers was high…you should really split those numbers up across the two months. The reason I included them in the October report is just simply based on the method I’ve always used for that report…putting them into the month in which they were purchased. (but not necessarily built out)

      We’ll be expanding or “leveling up” some sites in the new year…we’re still considering options and figuring out the details. Had a great conversation with Joe about it today, actually…might have another template to put into the mix.

      Have a great Christmas, Steve!

  • Yakezie says:

    Big bucks guys!

    Are you guys deploying the strategy to get rid of your sites to that are deemed higher risk due to the EMD update? If so, how do you sell it to your buyers that the sites you are offloading are higher risk without alarming them?

    If you only built 5 sites last month from 140, does that mean there will be a huge slowdown in site sales in the future?



    • JustinWCooke says:

      Hey Sam,

      The sites we sold were either safe from the updates entirely or had leveled/recovered in that time frame.

      We purchased 140 or so domains in October, but half were actually built out that month…the other half were built out in November. We’ve cut back significantly but haven’t stopped. December numbers will be low again, but we’ll likely pick it up again in January, in addition to building out new types of sites.

      • Yakezie says:

        Gotcha Justin. I think it’s a GREAT strategy to offload as many sites as possible which did see fluctuation in the past and have stabilized, b/c who knows, they may fluctuate again! All about deleveraging risk in this environment in this niche site space imo. I wish the buyers good luck!

        Will you be incorporating a cost to your domain purchases, as well as to your time? That might help give us a better idea of operating income, given the $16K you guys reported is really more like top line revenue wouldn’t you say?



        • JustinWCooke says:

          Hey Yakezie,

          Actually, the sites that earned the MOST prior to the update and took a hit a hit are on hold. I’ve asked Joe to set those aside for a case study I’m doing. Rather than selling them to a buyer, I thought it would be better for both us and potential buyers to see if we can fix the sites. More money for us and less risk for the buyers if we can fix them…expect more content about this soon in a case study!

          We went through our fairly detailed cost structure in an earlier post. You’re right about top line revenue…have a look at our expenses here:

          • Yakezie says:

            Gotcha. I read the post. Any way you can connect the costs associated with your income per month so we can get a clearer picture? If not, it’s fine as we can guesstimate too.


          • JustinWCooke says:

            Hey Sam,

            We’ll likely be covering this in much more detail as part of an annual review. If you’d like to discuss this further, please email us –

  • John says:

    Excellent! Keep up the good work guys!


  • Adam says:

    Guys, congrats on another great month. Quick question… how do you price your sites? For instance, I have a niche site that makes about $100-200 a month in adsense… what would you recommend I sell that for?

    • Our sites are priced at 20x monthly revenue. We found this multiple through trial and error by boosting our BIN on Flippa until we found the upper limit. Typically others selling similar sites only get 10x-14x.

  • About the consulting part, what kind of consulting are you doing?

  • darren says:

    Great results guys, as always, its makes my $869 for November look a little retarded..

  • That was very inspiring, I love your style of making your readers to pursue more. I think what you make out of this post is to make your readers more eager to continue despite of the hard times. Keep it up and I am looking forward for your success for the years to come.

    • Thanks for the words of encouragement Arwin. You’re right — there is still something to be said about the micro niche site approach — that it continues to work despite Google updates.

  • Raja says:

    Is this adsense income from this site, i can see no adsense ads or other affiliate ads

    • The AdSense revenue comes form our niche sites of which we have hundreds. No I won’t reveal the URLs.

      Affiliate income comes from product we promote on this blog using links that track users purchasing habits. We only promote products we actually use.

  • Donald Shelton says:

    While it may be a little early after the EMD, and it’s information you gave away in the first place, so no obligation to update – it would be interesting to know what specific changes there are in the “Building a Niche Site Empire” process you’ve made for current sites. I know in general toning down the on-page SEO, images, etc., but if you’ve made specific changes it would be interesting. Unfortunately the sites I bought from you just before EMD to reverse-engineer learn from were pretty much destroyed, so it doesn’t seem there is as much to extrapolate from the reverse engineering as hoped – thus a continuing quest for knowledge 🙂

  • Rodger says:

    Curious,how do you guys build backlinks. Is there a service or software you guys use??

  • Jason says:

    Great stuff guys. I applaud you for letting your sites settle and selling them with some post update earnings instead of immediately unloading them. While I was hoping to see some number on IntelliTheme, I can respect that you don’t want to disclose. However, I do feel that this is tied closely to the AdsenseFlippers brand (right now). Looking forward to some more podcasts in 2013.

    • Thanks Jason, Justin and I have always looked to do the right thing by our customers even if that means making less money.

      We might change decision to disclose the IntelliTheme revenues int he future. We’ll keep you posted.

      • cosmedic jetaways says:

        I have been doing the exact same strategy after the EMD update but all my sites that have no back links are not earning a penny in adsense. Only my sites with existing backlinks are still making a few dollars here and there. I have over 100 sites but not building any backlinks i cannot seem to agree with. I’ve let the dust settle this last 2 month and not building any links just doesnt seem to work on my sites. Backlinks are quite an important part of the pie in my opinion, ofcourse id completely understand if your hiding your link building strategy to protect yourself from google. But absolutely no backlinks at all? i dont see how its possible as adsense niches need at least some competition to garner any decent adsense earnings, unless your going for really no competition at all.

        • The key is keeping costs low and getting into niches that most people skip over because they think it’s not worth it. These are generally easy to rank for without at links.

        • JustinWCooke says:

          Hey there,

          I’d say that if you’re finding success on your sites with backlinks you should probably stick to that! Don’t force yourself to follow our direction exactly if it’s not working for you…that wouldn’t be smart.

          We are definitely going after low-competition keywords…that’s why we think our process is able to work and doesn’t require as many backlinks as other strategies.

          You’re probably new to our site, but I can assure you that if we were backlinking our sites we wouldn’t say that we’re not. If we were hiding our backlinking strategy, we’d simply state that we’re not willing to disclose that information rather than hiding it or lying about it. It’s an important distinction, I think.

Leave a Reply

Your email address will not be published. Required fields are marked *

Have a Business to Sell?

Click here to get the process started today.