Income Report – October 2012
Once again, it’s time for another income and traffic report for October, 2012. As always, we’ll be sharing the good, the bad, and the ugly to give you a complete picture as to what’s going on with our business, how our sites are doing, etc. This is the first full month after Google’s EMD Update and we expected to take quite a hit for the month. Luckily, we’ve been seeing some improvements in earnings towards the end of the month and have some sites that are still doing well, so we’re much more optimistic about November. We’ll give yout he rundown throughout the post, but our total revenue for October was $3,914.42.
Many of our sites took a hit at the end of September, putting them in a pretty bad position in terms of earnings and value. We decided to avoid site sales for the month and let the dust settle…giving us time to figure out which sites were not affected to see if we could learn something about those sites. Unfortunately, there doesn’t seem to be a discernible pattern between those that were affected and those that were not. Our best guess points to two things:
- On-Site SEO – While we’ve avoided heavy anchor text usage when it comes to backlinks, we were quite liberal in applying exact match anchor text on our own sites. With very few other sites linking to our niche sites, these links are often the only links to those pages. We’ve since toned down the on-site internal linking with exact match anchors.
- Unnatural Positioning – When looking at the strength of competition with SEOMoz, our ranked sites would often stand out like a sore thumb with very few backlinks, lower page authority, etc. This is problematic…we don’t want our sites to stand out much when compared to those above and below on the SERP.
We applied the steps we mentioned in our September Update to both cut costs and cut down the on-site optimization for the sites. It looks to be working…our AdSense revenue has improved throughout the month and we’ve had some even better days heading into November.
Joe and I both did quite a bit of traveling in October, heading up to Manila to take care of some business and meet up with friends, spending a couple of weeks in Bangkok to give a presentation and do some networking/relaxing, etc. It was good for us to take some time off and we’ve come back with some fantastic ideas we’ll be rolling out in the coming months. I’m not so hot on traveling when you’re in a zone and really need to knock out some work, but a change in scenery has always been great for me in terms of inspiration.
Traffic To AdSenseFlippers
We had a TON of traffic come in with our EMD update in the beginning of the month, but the lack of updates and posts in the second half of October kept things pretty quiet here. Overall, we had a total of 22,203 visits for the month of October.
Here are the top content pages, in order of pageviews:
We haven’t put out any new podcast episodes for a while now and we’ve seen a decline in our downloads. We only had 6,949 downloads for October. We’re working on some content for a few new episodes and we’ll resume the podcast shortly.
We definitely took a hit with AdSense, but there was a bit of an increase through the month and early into November that looks positive.
Our best day was October 22nd at $99.21 and our worst day was October 20th at $43.51. We’re expecting improvements to our AdSense earnings through November and things are looking good so far.
We didn’t offer any private sites for sale or any auctions on Flippa as we knew we needed some time to determine which sites were ok and which were not. Because we sell sites on a rolling 30-day earnings multiple, it wouldn’t accurately reflect their value if we sold them based on earnings before the update. We’re starting to see some normality return and should have some sites available in the next few weeks.
We saw a bit of a drop-off in LongTailPro sales, but there was just a major update to the software that includes some pretty significant improvements to the competition analysis. We’ve been using and have had success with HireWriters.com and have had some earnings from referrals we’ve sent to them.
Sites Created: 141 (130 last month)
AdSense Earnings: $1,952.19 ($4,129.40 last month)
Flippa Sales: $0.00 ($0.00 last month)
Private Sales: $0.00 ($7,477.20 last month)
Niche Site Gold: $0.00 ($500.00 last month)
Consulting: $1,000.00 ($0.00 last month)
Total Affiliate Sales: $962.23 ($1,346.92 last month)
- LongTailPro: $494.72
- HireWriters: $187.95
- SubmitYourArticle: $24.70
- CTR Theme: $121.61
- SECockpit: $27.88
- Our Niche Site Guide on the Kindle: $94.37
Total Income: $3,914.42 ($13,453.52 last month)
Hope you found this month’s income and traffic report useful! If you’d like to connect you can sign up for email updates, check us out on Facebook, or say hi on Twitter! How was your October? Let us know in the comments below!