EFP 93: Killer Process For Profitable Website Purchases (With Justin Gilchrist)

Justin Cooke

May 8, 2014

How do you know when a website for sale is truly a good purchase? Not just a good purchase, but a good purchase for YOU? The answer is you don’t. You’ll never know for sure and even the pros who have been doing it for years get it wrong sometimes.

But… That doesn’t mean you can’t minimize your risks/losses and maximize potential to get a winner.

Introducing Justin Gilchrist from Centurica

Justin Gilchrist FlipFilterThis week we’ve got Justin Gilchrist from Centurica and FlipFilter to share his tips on making profitable website purchases. Justin is in the buying/selling business, often buys businesses himself. His years of experience and insights have made him an industry leader and tons of people in our niche respect him.

We’re big fans as well and it’s a pleasure to have him on our show. If you’re looking to buy websites then you’re definitely going to want to listen in.

Check Out This Week’s Episode Here:

 Direct Download – Right Click, Save As

Topics Discussed This Week Include:

  • Lesser-known tactics and strategies you can use to find and purchase profitable websites.
  • How to disqualify websites that aren’t the right fit.
  • How long it takes to determine if a website is a winner, loser, or draw.
  • Pulling the trigger on a website purchase.
  • Quick tips for each of the six different types of website buyers.


Help Us Out:

  • “The biggest issue with Flippa is that most sites on there are probably not what you’re looking for.” – Justin Gilchrist – Tweet This!
  • “If a site relies on Google you have to accept the possibility of losing 50-70% of your traffic.” – Justin Gilchrist – Tweet This!
  • “You’ve got to assume that when you split-test things bias and things you can’t account for will creep in.” – Justin Gilchrist – Tweet This!

What sort of things do you look for in a website purchase? What do you avoid? Do you have any questions for Justin Gilchrist? Please let us know on SpeakPipe or comment below!

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  1. greg says:

    ^I second that. How come the resource link that justin gave out isn’t working anymore? Would love to check out those resources

  2. Robert Botha says:

    Great episode. What happened to the link with Justin’s personal website evalution criteria? Would love to get my hands on that.

  3. Andrew Hiddleston says:

    great interview guys – i laughed out loud at the “black money” WU part. funny as hell but so true.

  4. Ace Chapman says:

    Great Interview. Always a pleasure hearing Justin G.!

  5. Rainy says:

    is an adsense niche site still profitable for newcommers ?

    • Justin Cooke says:

      Yes, Rainy.

      In fact, I’d say it’s still probably the best way to build/buy your way into profitable websites online. The learning curve isn’t quite as steep and you can adjust/change the monetization to higher, more lucrative forms if the site’s traffic takes off.

      • Rainy says:

        nice following you guys for a while now and have read the guide a few time , have tried to build a adsense empire a few times with little to no success. but now i know consistency is key.i’m searching for a few way’s to build residual income and adsense niche website will be one of them.

        • Justin Cooke says:

          A quick update for the guide – ignore any linkbuilding recommendations + be a little less aggressive with your exact match titles, exact match anchors for internal linkbuilding, etc. We’re not SEO experts, though – check out Moz and guys like Viperchill and PointBlankSEO for current tactics/updates.

  6. Hey Guys – Great show! I like the longer interview…It’s good to mix it up once in a while.

    So, I like the tips on dealing with a de-indexed site. It sound like it may take a while…with quite a bit of effort.

    Would it be faster and easier to just pull the content and publish on a brand new domain? Or even an expired domain?

    Perhaps I’m missing something here…


    • Doug it would be faster to repost on a new domain, but if there’s and impact to your brand, that might not be an option. For basic contents sites this isn’t an issue though. The experiment was just to see if I could do, if pressed. So it can be done.

      • Hi Joe – Thanks for the reply.

        I got it. So if you have a restaurant, local business, or an outsourcing company, for example, you may have to keep the same name/brand. Thus, you have to keep the branded domain… That makes complete sense.

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