EFP 79: How To Prepare Your Site For Sale

Justin Cooke

January 23, 2014


There are tons of websites for sale and you can find them with little effort. The difficult part for buyers is sifting through the poorly performing sites and finding a seller that knows how to sell a business. As a seller, hopefully you’re taking the right steps and you’re planning well in advance for a sale.

Maximizing Your Online Business for a Successful Sale

Today, Joe and I talk about how to prepare and maximize your chances of a successful sale by doing all the right things and avoiding the mistakes other sellers make. We list out what you should be doing 6 months in advance in preparation for the actual listing.

Even if you’re not thinking of selling your site for a while you should still listen to this episode. We cover subjects that are applicable to any website owner looking to properly manage a profitable site.

Check Out This Week’s Episode Here:

Direct Download – Right Click, Save As

Topics Discussed This Week Include:

  • Flippa’s pricing changes and why it’s actually worse for most sellers.
  • Cutting expenses and maximizing your profits.
  • Cleaning up your website’s biggest flaws.
  • Reviewing your traffic’s stability.
  • Choosing a broker or selling platform.
  • Steps to take before the actual listing of your site.



  • “Having an online presence makes your website listing stronger and improves your multiple.” – Justin – Tweet This!

What are some actions you take well in advance of an actual website sale? Leave us a SpeakPipe message or comment below to let us know.

Photo Credit: Ian Muttoo – Flickr

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Leave a comment
  1. John says:

    Really Interesting Blog.. Loved to Read Content.. I would love to sell my site…

  2. Jared Oldham says:

    Awesome post! My goal is to list at least one site with you guys this year. Do you guys have a formula for adsense sites to determine potential revenue. For example how many visitors per month would you say you need for a site to make $200 a month?

  3. disqus_V5d2iEU0d4 says:

    Looking To flip a site soon. This post was really insightful.

    P.S. If you get this twice, it’s because Disqus is being hateful today :P

  4. JakeReed says:

    Yo dawg I heard you wanted to save money so we lowered our upfront prices by 10 bucks so we can charge you thousands later! Aren’t you getting a good deal? -_-

  5. “Thanks Ultracart” – Joe Magnotti

    Thanks Ultracart? What about Linchpin? Are we chopped liver? ;)

    Also not sure you know what “literally” means – pretty sure there wasn’t 5,000 in line

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