EFP 58: 8 Tactics To Building A Sellable Website

Justin Cooke

August 1, 2013

How important is it to build a site with “sellability” from the start?

Pretty important, as it turns out. Even if you’re building the site with the intention to hold on to it long-term, you’re better off keeping your options open and there are some key tweaks you can make to ensure your site retains value as you continue to build it out.

8 Proven Strategies to Optimize Your Website for Sell

In this episode, Joe and I get back to our roots and discuss 8 ways you can optimize and maximize the value of your site should you choose to sell it. This episode is for anyone looking at exit strategies for their new or existing sites.

Check Out This Week’s Episode Here:

Direct Download – Right Click, Save As


“The BEST time to sell your site is when you don’t need to…” – Justin – Click To Tweet!

“If you’re using poor content on a site you want to sell, you’re just asking for trouble” – Joe – Click To Tweet!

Topics Discussed This Week Include:

  • Currently accepting positions for our Marketing Apprentice position!
  • Is it better to sell your site on an upswing or downswing?
  • How to ensure upside for your buyer
  • Is the traffic source repeatable/scalable?
  • A different way to look at content uniqueness
  • Cleaning up your link profile
  • The best time to sell? When you don’t need to…


So what do you think are the key points in building a site to sell? Anything we missed? Let us know on Twitter, drop us a voice recording, or leave us a comment below!

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  1. Coran says:

    Thanks for the tips on checking if a seller is real. I just did some research on a site for sale on flippa and found out the seller was indicted and charged with fraud as part of a large scale college spam operation in 2009. I don’t think I’ll be doing business with him now. But the listing did lead me to an interesting ecom niche :)

  2. Nick says:

    Another awesome podcast guys. These were really useful tips.

    One question I’ve been wondering about is how long it takes for niche sites to rank in the top 10 in Google (if they make it there). Does it happen pretty quickly, or does it take a few months?

    • Justin Cooke says:

      Hey Nick!

      It usually takes most between 30-90 days, with some falling in the 91-150 day mark. (Some never get ranked, as you’ve mentioned)

  3. Iain Robson says:

    I really enjoyed how you guys got down to the nitty gritty of selling websites.

    I have a quick question. When looking at a link profile, How do you determine what’s a good link or a bad one?

  4. Don Shelton says:

    I always enjoy the nuts and bolts episodes. These kinds of specifics are valuable not only to sellers, but buyers and build-and-hold types. One construction question I’d be interested in your thoughts on: say you build a site around a long tail only to find that after several months you missed on ranking for the chosen long tail, but it turns out you hit on one of the even longer tails in one of the support articles. These are, of course, usually lower quality and shorter articles than the pillar long tail article. What would you do in this case – build out a new site around the longer tail you hit on, giving it it’s own pillar article, or just leave it be? And maybe it makes a difference if your intent is sell or hold?

    • In the two years we have been doing this, I can say this has never happened to a degree where we notice it. Most traffic (and therefore revenue) comes through the primary post for our niche sites because the secondaries are so closely related. If it did happen I might consider looking at the niche more closely and seeing if there is room for another site in the SERP.

      This is not going to be the case for larger sites with hundreds of pieces of content. Most likely they will have secondary pages doing much better than the primary homepage in terms of revenue.

      • Don Shelton says:

        Thanks Joe, always appreciate the chance to brain pick. I agree on larger sites this isn’t a question. During the early steps of this journey I’m still tinkering, reverse engineering, etc. and saw that two of my sites nearly all the traffic was to (and income from) a supporting keyword page rather than the pillar page and was considering as you said seeing if there might be room for another site and experiment.

  5. Hey guys, I have to admit, getting back to some basics was a nice change. My ears really pricked up, when I heard the PLR content comments. I am actually one of those retards that tried that when I first started out. Strangely enough it didn’t work out !!! SO now its original content all the way… with some decent keyword research, what a difference that makes.

    Although in saying that, PLR content can be useful, ie. Potential Content for a free ebook giveaway on your site..

    Looking forward to next weeks interview… Also I’ve gone back and stated to listen to your podcasts from the 1st episodes… WOW… kinda funny hearing the difference to now…

    • Justin Cooke says:

      Thanks, Darren! Yeah, we wanted to get back to basics regarding niche sites and thought it might be an interesting show.

      Totally understand regarding the PLR content…I think lots of people have made that mistake, heh.

      Yeah, our first episodes were definitely a little…different… :-)

  6. Adam Peters says:

    Great show guys! I can attest to what was said about if you make your site look better it doesn’t mean you’ll make more Adsense revenue. One of my sites, using Intellitheme, was generating a moderate, consistent revenue, but I thought if I “jazzed” it up a bit and made it more appealing to the eye the worst that’d happen would bet hat reveune would stay around the same. Well… I was wrong. Adsense revenue declined by 71% percent a month after switching from Intellitheme to my more “appealing” website.

    Just thought I’d share. I was listening to the show as I was reloading Intellitheme back on the site!

    • Thanks Adam! You know one of the most common feature requests we get for IntellITheme is “let me create my own presets”. While we going to add the ability to do this in future versions, my bet is most site owners will find the same thing you did — a basic site design does much better for AdSense sites.

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