EFP 40: Branding And Growth Strategies For Startups And Entrepreneurs

Justin Cooke

March 28, 2013

“Build it and they’ll come” sounds great, but the reality is a bit more complicated and most Startups, Bloggers, and Entrepreneurs know this all too well.  How do you get in front of potential customers?  When you do…what do you say?

Branding and Growth Strategies that Work

These questions and more are what we set out to have answered from Ophelie from Flippa.com.  We’ve stalked followed her on Twitter for a while  now and she wrote a guest post for us several months back.  She has that uncanny ability to be everywhere online and we wanted to ask her how she does it!

We’ve written a ton about selling strategies on Flippa, how to not get scammed when buying sites, etc. but we thought it would be interesting to delve into her expertise a bit and find out more about how she manages and grows their brand online.  She’s a pro as an interviewee, but I do think we softened her up a bit and squeezed some gems out…definitely worth a listen!

Check Out This Week’s Episode Here:

Direct Download – Right Click, Save As

Topics Discussed This Week Include:

  • Joe’s struggling and pushing through “Development Hell”
  • How to find your customers – strategies for connecting with your prospects
  • Positive Vs. Negative criticism and feedback
  • Balancing actionable customer feedback with outrageous feature requests
  • Flippa Vs. eBay – Taking on the 800 lb gorilla…and winning!
  • What’s selling and not selling on Flippa and Ophelie’s best tips to improve your sales price
  • What to share (and not to share) on your Flippa listing


Did you dig this show? Learn anything new? Give us a shout on Twitter or let us know in the comments below!


Make a living buying and selling websites
Sign up now to get our best tips, strategies, and case studies
Leave a comment
  1. […] talk about buying and selling sites and cover topics like how to sell your websites for a premium, discuss marketplaces like Flippa, etc.  This content is valuable for more experienced publishers and those with more money than […]

  2. Dan Norris says:

    Great stuff guys thanks for the mention too. I’m really excited about what’s possible with content marketing analytics so funny Ophelie picked that as her niche idea. I like that concept btw great idea to do regularly if you can keep the ideas coming.

  3. fastow2012 says:

    So what are the definitive acquisition criteria of a good website?

    • JustinWCooke says:

      Well that is the million dollar question, eh? I think the answer heavily depends on the acquisition criteria that’s best for YOU.

      An SEO guy/gal may look for a content-heavy site that, with a few tweaks and linkbuilding, could easily be bumped up to the first page for plenty of keywords.

      A content marketing expert may look for a site that has great age/authority but has been a bit abandoned for a while and could use a fresh start.

      There isn’t a formula for building/buying/selling winners each and every time that will work for everyone, unfortunately, and I think that’s the key. Finding what works best for YOU is the way to go.

  4. Thanks for having me on the show, guys! It was heaps of fun and I hope I was able to answer some questions for your listeners.

    Don’t hesitate to find me on Twitter, @OphelieLechat, if you have other questions.

    • Thank YOU, Ophelie! I did avoid saying your name in the podcast for fear of mispronouncing it. I’ll get better.

      As for the recording, lesson learned — when a guest is recording their own channel, make sure they record only their voice, not everyone’s. That makes syncing and editing tough. Next time!

  5. Tradlands says:

    Hey guys thank you so much for the shout out on the podcast today. Much appreciated.
    We are still everyday using blog commenting as a means to connect with bloggers as well as their audience while adding quality and thoughtful insights to the conversations.
    Then at the end of the week we go over where we commented and where we could look to target into the next week.

    Using disqus is great because you can alway track your commenting history and get updates. Signing in with twitter or fb works well for us because we can display our logo next to our post and that seems to get peoples attention too.
    Thanks again!

  6. Haidong Chen says:

    Hi Justin, the responsive layout testing tool you mentioned at the end of the show. could you link it up in the show notes as well?


  7. Great update. Especially like the custom image of you and Ophelie.. you guys have really hit the big time now! :)

  8. Iain Robson says:

    A ton of fantastic tips for selling on Flippa.

    It is something that I haven’t delved into that area yet. I am still working on developing profitable niche sites. Perhaps after that I will be able to do it.

    There are a lot what would be basics things that people don’t include in the auction which is a bit surprising. I shall have to have a thorough look to see all the little things.

    The parts where she said you can cut that out were comical. I mean with it all just left in.

    Great job.

    • JustinWCooke says:

      Shhh….Iain…was hoping she wouldn’t hear that part! It was a tough episode to edit due to some technical issues, hehe.

      Let us know when you get your first auction up, man…would love to check it out!

      • Iain Robson says:

        I’d love to be able to get that first auction up there. Still new, so it is a work in progress.

        Working on my second attempt at a niche site. First one failed due to poor keyword choice.

        I won’t let her know about those edits :P

  9. Great session, guys. And thanks for the mention, too – alway appreciated.

    Looking forward to next weekend in Davao. It’s gonna be a blast.


    • JustinWCooke says:

      No problem, Chris…definitely looking forward to hanging out again! We’ve made some legit changes since our last mastermind…many prompted from the advice we received. It will be fun to run through them, heh.

  10. […] Joe Magnotti & Justin Cooke – Empire Flippers […]

  11. Great podcast. I’m new to blogging and am just going through your posts and your free pdf. You mentioned in your resources that you outsource writing to hirewriters, which level of writers do you use? Beginner, general, skilled or expert.

    Also, I understand you are now using your own themes. Are there any good free WP themes that do well in terms of SEO and Adsense for those like me who are starting out, or does it not matter and you can just use any theme?


    • JustinWCooke says:

      Hey, Larry…thanks for the comment!

      I was sure about the level of writers and had to look it up, heh. They’re hiring from Beginner+ on secondary articles for sure and I think it’s the same for the primary articles. They’ve ordered a ton of articles through the system, though, and I think they have preferred writers they work with regularly.

      We’ve created and now use IntelliTheme on all of our sites. We started out using ProSense, but it didn’t work out of the box…we had to tweak it to get it to work for us. (Hence the theme we created!) Heatmap is a free AdSense theme and (I believe) works out of the box.

Leave a Reply

Your email address will not be published. Required fields are marked *

Have a site to sell?

Click here to find out how much your website is worth

Sell Your Site