Scaling Your Content Business Using CRO Opportunity podcast ep44

Scaling Your Content Business Using CRO [EP. 44]

Sarah Nuttycombe July 15, 2021

On this episode of The Opportunity Podcast, we will be speaking with Cody James who purchased a content site in the pet niche from our marketplace and is now a portfolio owner of seven different content sites. Cody has leveraged his skills and background to create a growth strategy that’s allowed him to build successful businesses within the competitive pet niche. His thoughtful, out-of-the-box strategies have helped him optimize his sites and allowed him to manage his portfolio all on his own.

When building a content site with conversions as the main goal, performing CRO on your website is a sure-fire way to help increase your conversions without spending additional revenue on other strategies like PPC advertising or guest post exchanges. Cody has been performing CRO for many years now and gives us his insight into what content site owners should be testing when looking for new ways to grow their conversion rates. He gives us his thoughts on how to diversify your revenue streams whether through new affiliate partners or targeting sub-niche products in your market, what you should be testing to help improve conversions, and his growth roadmap to scaling a newly acquired content site with the idea of flipping it for a much larger profit later on.

Sit back, grab a coffee, and get ready to uncover a growth roadmap to improve your content site’s revenue and conversions.

Listen to The Opportunity Podcast Episode #44

  • Apple Podcast
  • Google Podcast
  • Spotify Podcast

Topics Discussed in this episode:

  • How to diversify your content site’s revenue streams
  • What to look for when acquiring a content site with a goal of scaling the business
  • Why Amazon should still be in your business monetization strategy, even with the new commission updates
  • How to build an acquisition strategy and what the future of content sites looks like


We hope you enjoy the episode! Have interesting insights on growth opportunities in online business? Know any useful tips when it comes to growth? Either way, leave us a comment below, give us a shout on your favorite social media platform, or leave us a great review if you’re loving the show.


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