Top 12 Amazon Repricing Tools to Stay Ahead of the Pricing Curve

Craig Schoolkate Updated on June 17, 2021

Selling Online Businesses - Marketplace Trends for the Past 3 Years

It can feel good to look at the revenue for your Amazon FBA business, but when you compare it to how much you take home, it suddenly doesn’t look so impressive.

High overheads make Amazon FBA as a business model have pretty low margins. This is why you have to get as much bang for your buck where you can.

One of the areas you can do this is with your pricing.

It’s surprisingly easy to price yourself out of the market by setting your prices too low or too high. There’s natural temptation to slash your prices to beat the competition, but that isn’t necessarily the best pricing tactic.

It can be difficult to know exactly how to price your product to achieve maximum sales and profit. Too low and you sacrifice profit; too high and you risk sacrificing sales.

The best way to find your ideal pricing is to regularly carry out testing.

A lot of Amazon sellers test the pricing for their products every day. If that isn’t feasible for you, then you can turn to an Amazon repricing tool.

Why Would You Need an Amazon Repricing Tool?

Doing research and manually changing your prices on a daily basis is a task most entrepreneurs don’t have the time to do. If you don’t, though, your current pricing could be limiting your sales.

This is where an Amazon repricing tool comes in: it automates the pricing for your listings by taking data from competing marketplace sellers. You can set minimum and maximum prices to keep your product prices under control.

For brick and mortar stores, repricing is more straightforward. It’s based on wholesale price changes as well as supply and demand. In other words, it takes your influence out of the equation.

This is good because humans have an emotional bias toward everything, no matter how hard we try to ignore it.

This emotional bias can cloud our judgement when setting pricing because we think our product is the best one in the market, right?

Another problem with humans is that we’re limited in our capacity to carry out tasks. It would take us quite some time to go through and manually update our pricing every day, whereas a tool can update in real time.

It can dig deeper into data as well, helping you maintain those high profit margins.

Now that we know the pricing tool can achieve better results than humans, it’s time to choose which tool to use.

Considerations for Choosing the Right Tool

Before we dive into the repricing tools you can use, there are a few factors you need to bear in mind when choosing the tool that’s right for your business.

First, it has to match your budget. Spending too much on a tool will defeat the purpose of using it because you won’t make the profits you’re looking for.

Another factor to consider is how fast the tool processes data.

It’ll be receiving data from Amazon constantly; it needs to be able to respond to it quickly if it is to be effective at its job.

Some repricers take time to respond to Amazon notifications and send the data in awkward formats, so it’s difficult for Amazon to process their responses, further delaying the interaction. Other, better, repricers respond to data immediately and effectively.

These interactions are what determine how effective your repricing will be, and therefore how profitable your products will be.

Another key factor to consider is the tool’s adaptability.

When set off into Amazon, the repricer tool will be facing a hectic environment with a lot of ever-changing variables. It needs to be flexible enough to adapt to new situations; otherwise, it will struggle to calculate the best prices for your products.

Now that we have an understanding of what we’re looking for, let’s go through some better repricing tools you can use.

Top 12 Amazon Repricing Tools

You can test this one out with a free trial. When you do, you’ll see that it focuses its repricing algorithm on net margin and analytics data it collects on profitability. The basic plan starts at $79 a month, and the most advanced plan (extreme plan) is $1,199, which can support 1,000,000 SKUs.

The appeal with this tool is it offers short-term contracts, no credit card is required, and you get a 14-day free trial, so there’s a low barrier to entry. It claims to rely on insight and strategy to set your pricing. It starts at $79 a month, and the professional plan is $499.


ChannelMax makes a pretty bold claim that it’s the only repricing tool powered by algorithms and sales velocity. It offers a 30-day free trial and prices start at just $49 a month for 2,500 SKUs.


Available on nine Amazon marketplaces and priced at just $25 a month, this affordable tool allows businesses at all levels to try out repricing.


Sellery offers a unique solution of helping business owners with Buy Box ownership.

Its pricing is unique in that you pay 1% of your gross monthly sales as opposed to a fixed amount each month.

You can also use this tool for private label sales by taking your sales velocity, which you enter manually, and automatically finding the best price points for the most sales.


One of the most cost-effective solutions is RepriceIt, which starts at $9.95 a month and comes with a 30-day free trial.

It also claims to be the most customizable solution out there, with a wide range of features.

Seller Dynamics

This is a more of a full-service solution, as Seller Dynamics has a team of account managers, technical support, integration specialists, and ecommerce analysts available to help you.

The software also integrates with other platforms, including eBay and Shopify. And starting at $120 a month, you get plenty of bang for your buck.


This is one of the more established tools, with an Amazon Advertising partnership and association with Amazon’s Marketplace Developer Council and Walmart Developer.

With this tool, you can optimize your product and advertising pricing.


Available on multiple Amazon marketplaces, Aura claims that with its software, you’ll be able to control the Buy Box 65%+ of the time compared to other repricing tools.

Pricing starts at $77 a month for the annual plan.

Seller Snap

Seller Snap makes some pretty bold claims for itself as the most advanced Amazon repricer in the market. For example, it claims to save its clients over 60 hours of work per week and handles repricing for over $130,000,000 in monthly sales total from all its clients.

Prices start at $250 a month for the basic plan.

Profit Protector Pro

Profit Protector Pro uses 10 algorithmic strategies to calculate the best prices for your products. It also comes with a Chrome extension, and pricing starts at $22.95 a month.

NuPrice Repricer

This tool works a bit differently from the others; it operates on your Windows or Mac computer, making it more efficient to use.

At just $14.95 a month, it’s one of the cheaper tools available.

Automate Your FBA Business for a Higher Sales Price

Sales repricing is one easy way to minimize the amount of hands-on work needed to run your business. When you do this, you not only make your business easier to run and more scalable, but also increase its sales value.

A lot of online business buyers are looking for digital assets that don’t require much of their time to run. If you want to learn more about how to increase the value of your Amazon business and prepare it for sale, then see our article on maximizing your FBA business for sale.

If you’re curious as to what your business is worth now, find out in minutes with our free valuation tool.

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