EFP 108: Anatomy of a $200K Website

Justin Cooke

August 28, 2014

While everyone’s talking about which keyword research tool they should use and how big their PBN is, some guys have been out there building six-figures sites in less than 18 months.

We have one of those site builders on the show today who’s going to dish the details and his behind-the-scenes strategy for building a site worth more than $200K.

Introducing Seth and How He Sold a Site for $200k

Today, Seth and I talk about his background and what makes his website different from the usual authority affiliates online.

This episode provides great insight into how he runs his “deceivingly simple” business. If you’re interested in buying this business, check out his sale here.

Check Out This Week’s Episode Here:

 Direct Download – Right Click, Save As

Topics Discussed This Week Include:

  • Benefits of not “having a horse” in the race as an affiliate.
  • Creating content that’s helpful and authentic.
  • The website’s lifetime bounce rate of 11%.
  • Becoming authoritative in Google’s eyes without any SEO effort.
  • Creating recurring revenue with low traffic levels.
  • Justin’s offer to support the new buyer in growing this site.


Spread The Love:

“A lot of times, people are too exposed to reviews that are one-sided and biased. People have a refined BS detector.” – Seth – Tweet This!

What do you think of Seth’s business and his approach towards building? Do you have any questions about his strategies or his sale? Leave a message on SpeakPipe or leave a comment below.

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  1. Jay says:

    This is one of the best interviews on this podcast. As someone who creates software and enjoys checking out new software, this is right up my alley.

    That said, I still don’t know what software to review and how to get started with this type of website. It would be awesome if you could do a show on specific steps, with examples (yes, I understand you can’t mention the URL).

    Thanks for the podcast, it is very informative, enjoyable and entertaining

  2. Scott says:

    very cool stuff. When building “vs” type websites, would you even pay attention to monthly search? or just pick 2 great products (per page/article) and write an ultimate guide about them? I’m under the impression most the value comes from simply having a great guide and taking advantage of long tail search (even if your main KW only has 10 searches a month) Great show! One of my fav interviews!!

    • Glad you liked it Scott, I think Justin should do more of these interviews for the show and not just the listings.

      Monthly search is always something you want to look as you don’t want to be building a lot of content around something with no search volume. That said, I wouldn’t allow it to dictate your content either. Just use it as a guide. If products are “great” the search volume is probably there anyway.

      • Scott says:

        Thanks for getting back to me!!! Just a thought, but I’d love to hear the math behind these types of sites one of these days. I feel like this is something that is rarely spoken about in podcasts. For instance, the first time I even heard about the ideal search volume for eCommerce stores or LMS is when you guys interviewed the dudes from store coach. Keep up the good work!!

  3. OnSynergy says:

    “people have more refined BS detectors than most marketers realize”
    – man this is so true. I don’t know how many times I have been to sites
    thinking wow, do people really believe this s….. I love the idea of comparing
    products with no incentive to promote one over the other, allowing for more
    honest and no-bs content. Awesome show guys!

  4. Gunnar Bengtsson says:

    The Rhodium weekend sounds like a lot of fun. Would you be able to hook me up with a discounted ticket? I’d love to finally meet both of you in person. And hey, looks like we just had another successful sale!

    • Yep Gunnar, we will be emailing out a discount link soon. Stay tuned. Would love to finally meet you in person as well.

      Looking forward to another submission Gunnar! Our new site launch is right around the corner so I’m sure there will be increased eyeballs on your properties.

  5. I have never seen 11% bounce rate in my life. I thought 34-40% was great.

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