RMRB 1381 – Building an eCommerce Business Making $102K per Year in the Art Niche

In this episode, Lauren talks to the seller of an eCommerce and Amazon FBM business created in June 2014 in the art, apparel & accessories, and lifestyle niches. Listen in to find out how the business makes an average of $102,388.00 per year in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more.

Visit https://empireflippers.com/listing/97317 to learn more about this business.

Listen to this episode

Transcript

Forget gurus. Forget anyone claiming to be an online business expert without going through the challenges of entrepreneurship themselves. The Real Money, Real Business Podcast is here to prove the best insights in online business come from your fellow online business builders.

We dig into stories of entrepreneurs selling their businesses on the Empire Flippers Marketplace so that you can learn how they made their businesses profitable, how they overcame obstacles, and what lessons they learned in their online journey. If you want to take your business and your knowledge to the next level, you've come to the right podcast. Let's get started.

Hey, everyone. Welcome to another episode of the Real Money, Real Business Podcast. We record these interviews so that potential buyers can learn more about the business and the seller to help them make an informed buying decision.

If you would like to learn more about this business, including details like what type of business it is, how much revenue and profit it makes, and all of the assets included with the business, simply visit empireflippers.com/marketplace and search for this business's listing number, which you can find in the video thumbnail and in the description. Or, if you're watching this on YouTube, you can click the link in the description to go straight to the listing.

So, without further ado, let's get into this interview.

First up, let's learn a little bit about you. Can you tell us about your background in building and running online businesses?

I've always loved henna tattoos and used to draw them myself. We had a henna tattoo studio when we discovered jagua, a natural color that creates a blue-black temporary tattoo. People came to our studio from across Germany, Australia, and Switzerland.

Since many couldn't visit us in person, we started selling our products online in 2015. We began with jagua gel and stencils, later added ready-to-apply jagua tattoos, and recently launched a freehand product with our own formula.

Why are you selling the business now instead of keeping it and growing it further?

After more than 12 years with the business, I want to focus on being a mother. My husband, who has run the day-to-day business while I've been on parental leave, has built a new business of his own. We feel it's time for a new chapter.

Can you describe the amount and type of work that you do on this business to maintain it?

My husband currently spends around four to five hours a week overseeing customer support, products, promotions, suppliers, and operational decisions. Two employees handle packaging and shipping and work around 12 to 14 hours a week combined.

So, if you were to keep this business, what are some of the ways you would try to grow it?

I would continue developing the recently launched product and testing new designs and bundles. I also see opportunities to improve product pages and email marketing, as well as to reach more customers across Europe.

Right. What would you say are the biggest risks with this business that buyers should be aware of?

The business is seasonal, with the strongest demand in summer. Key products come from two suppliers in China, so inventory planning and supplier relationships matter.

How much support are you willing to offer the buyer who acquires this business?

We can provide a structured handover covering the shop, products, suppliers, fulfillment, and daily routines, as outlined in the listing. My husband can offer up to four hours a week for the first 30 days and up to two hours a week for the following 30 days.

Are you open to negotiating something like an earn-out agreement?

We prefer a straightforward sale with payment at closing. We would consider a specific proposal if the upfront payment and the remaining terms made sense for escrow.

Final question: If you had to put yourself in the shoes of a buyer, why is your business worth buying?

It's an established online business with its own shop, Amazon sales, a broad product range, and an audience on social media. Fulfillment and much of the marketing are already organized, so it doesn't require full-time owner involvement. The recently launched product and its formula offer another opportunity that a buyer could develop further.

All right, everyone. Thanks for listening. To learn more and see if this business is still for sale, head over to empireflippers.com/marketplace and search for this business's listing number, which you can find in the video thumbnail and description.

Or, if you're watching this on YouTube, click the link in the description to go straight to the listing. Once you've unlocked this listing, you'll find everything you need to know about this business.

Thanks for joining us. See you next time.