Niche: Art, Apparel & Accessories, Lifestyle

Listing Details

Established in 2014, this German DTC eCommerce business specializes in temporary and semi-permanent tattoos. Approximately 94% of revenue is generated through its Shopify store, with the remaining 6% coming from Amazon FBM. The business benefits from more than a decade of operating history, a highly automated setup, healthy net profit margins and an established customer and social media audience, and a broad product catalog primarily serving the German market.

Shopify and Amazon orders are fulfilled in-house from a warehouse in Germany, with two part-time employees handling picking, packing, and shipping. The business works with two main product suppliers in China, alongside German suppliers for packaging and supporting materials, and currently holds approximately four months of inventory. The main operator spends only around 4–5 hours per week on customer support, listing optimization, promotional planning, advertising oversight, inventory management, and supplier coordination. The business also includes an established Klaviyo database of approximately 43,500 profiles and social media channels with approximately 139,600 combined followers and subscribers. The sale also includes a recently launched proprietary tattoo pen, together with its self-developed ink formulation, manufacturing instructions, and associated production know-how.

Growth opportunities include expanding the recently launched proprietary tattoo pen range, increasing the use of email and social audiences, scaling Meta, Google, TikTok, and Amazon advertising, developing B2B and wholesale partnerships, introducing additional bundles and repeat-purchase campaigns, and expanding further across European markets. A buyer could also outsource fulfillment to a 3PL to make the operation more location-independent.

Disclaimers:

Inventory is not normally included in the list price, further details can be provided to Unlockers.

Buyers need an active VAT number in all UK/EU countries where this business has inventory stored before the transfer can finalize. It is highly recommended to begin the VAT registration process as soon as possible.

The Amazon account currently has Optimal account health with a 0% order-defect rate. There is an open European VAT-registration/address warning and compliance requirements affecting four legacy listings. These listings generated no sales in the preceding 12 months and currently have no impact on account health. Further details can be provided upon request.

The business does not have a registered trademark. The Amazon Brand Registry is tied to a previous trademark application that was abandoned. Further details can be provided upon request.